Learn what the top trends in AI mean for your business

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This post was originally published on The Boss Magazine at https://thebossmagazine.com/ai-trends/

I spent some valuable time late last year with our hip clients in the tech space and there is no doubt that the artificial intelligence (AI) phenomenon will have a profound impact on businesses large and small, that part is easy to predict. What impact it will have, and whether this is a “good” or a “bad” thing is harder to tell.

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Why Your Personal Brand Matters As A Remote Worker

Even for remote workers, personal brand matters. In fact, in many ways it’s more important – as the opportunities to build a strong reputation are limited compared to people working in-house.

However, that doesn’t mean it can’t be done. Let’s look at why growing a strong personal brand matters for remote working, and the best ways to go about it.

Why cultivating a strong personal brand matters for remote working

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5 Surprising Life Learnings from a Female Entrepreneur

I expected many things when I decided to build my own business at 21. Hard work? Certainly. Struggling to make ends meet? For sure. Success? I could only hope.

Six years and four successful businesses later, I want to share five surprising life learnings which I hope might encourage more people, especially women, to pave their own paths in business or other passions.

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Want to Be More Like Amazon? 5 Steps for Becoming More Customer-Centric

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The hard-hitting reality is that many businesses cannot hope to compete with the likes of Amazon and e-commerce in today’s landscape. Why? Because Amazon values and adheres to a customer-centric mentality first and foremost. Not only does this ensure customers have a great experience, but it also helps structure the inner workings of the company to provide absolute convenience — which is something you must establish as a foundation.

That said, it doesn’t mean you cannot strive to be better and more competitive to this end. You can restructure your company or business in many ways to put your customers front and center.

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The Unhealthy Obsession with DoFollow Blog Links

When you’re first learning about blogging and SEO, it can be such a sinking feeling to find out that the link you worked so hard to earn was handily nofollowed before you could even say “page rank.”

But really, it’s not the nofollow attribute that matters most.

It’s where that link is placed, and whether the writer is showing the readers they should be genuinely interested in what’s on the other side.

Believe it or not, there’s plenty of reason to like nofollow links, and dofollow links aren’t without problems and risks.

So before you flip over desk in a fit of nofollowed rage, let’s take a look at why this isn’t a disaster – and why nofollow links are great in and of themselves.

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Digital Marketing – This is Just the Beginning

E-commerce is exciting. It lowers your physical overheads and gives you a lot of leeway in how you want to reach the audience. With increased competition, your digital marketing knowledge-base needs to be constantly updated. It can get a little confusing when the campaigns start to add up but do not fear digital marketing. As complex as it starts to look, remind yourself that the purpose of digital marketing is to make things more transparent and convenient, and it is doing just that.

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6 Best Remote Productivity Tips to Better Work from Home

Working remotely can be a dream.

That is, until you’re sitting at home and realize you’ve wasted your whole morning without getting anything done.

That’s the pitfall: You’re your own supervisor, but that doesn’t mean you’re qualified for it.

Or at least, not yet.

It’s surprisingly easy to make yourself more productive while you work from home, and if you follow the tips below, you’ll find out exactly why so many are choosing to do this kind of work.

 

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Use packaging to differentiate your brand

Product design and packaging is an important part of every business. However, not many are aware of the benefits of using packaging to differentiate the brand. With millions of brands in the market, consumers are spoilt for choice but the first thing consumers notice about a product is its packaging. A packaging differentiation catches the attention of individuals in many different ways. The consumers can associate the brand with a specific type of packaging, the color of packaging and lastly, the way the packaging makes them feel. Whenever consumers receive a product, they notice the packaging of the same. This gives them a positive or a negative feeling. Even if the product inside the packaging is exceptional, if the packaging has given a negative feeling, the consumer will not feel positive about the product.

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Indemnity Insurance – Is it Essential for Your Business?

insurance policies

Every smart business owner will understand the value of insurance. If you own any business, it’s crucial that you protect your livelihood with the right cover. Whether you’re operating as a sole trader or you have an army of employees, you are responsible for any legal implications arising from your work.  And without adequate insurance, your assets are at stake.

If your business offers a professional advisory service, indemnity insurance is necessary to stay protected. While you may be confident in your abilities or have a proven record of accomplishment, it doesn’t safeguard you from legal action being taken out against you. Unsure whether indemnity insurance is right for your business? Here are some essential tips to weigh up:

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