How to Improve Your Bottom Line with Smart Outsourcing in 2018

Outsourcing business functions are one the smartest ways to save time, money and resources. As a small business owner, it can be hard to know when to delegate. But if you want to achieve all your corporate goals and grow successfully, knowing when to share your plate is vital.

There’s no denying that outsourcing saves time and money and frees up your team so you – as the business owner – can focus on your core strengths. And who wants to waste precious skills on attempting tasks that can be better left to the experts, anyway? When it’s your hard work and budding business at stake though, leaving certain jobs to other people can be a scary thought.

When outsourcing is done right, it acts as an extra part of your internal team. This 2-way communication works effectively together to drive a better ROI. This additional support and access to an extensive range of skills enable you to get back to doing what you do best, and business to run smoothly. Here’s how you can improve your bottom line with smart outsourcing in the New Year:

Invest in Shared IT

Technology is a way of life in the workplace and in 2018, its imprint will be even more prominent and essential. So, now is a good time to start investing in the right resources to ensure your IT systems are in check. If you’re not a computer whiz (and let’s face it, most of us pull our hair out when dealing with IT issues), then outsourcing will save a lot of unnecessary work on your behalf.

Shared IT is an outsourcing service that puts your business in front of the IT experts. You engage with an IT company where they advise an in-house team of outsourced IT support, saving you the hassle of troubleshooting painful computer issues and wasting valuable time, money and resources. By outsourcing IT, you get the benefits of improved efficiency, lower costs and faster resolution of computer problems. Not to mention, much-needed support for you and your team.

Social Media Management

Even with the finest marketing skills, running a business and attending to all the day-to-day duties makes it hard to keep up with social media too. All savvy small business owners are taking advantage of the social media benefits, but the time and effort it takes to create (and stick to) a well-devised social media marketing strategy can be difficult to find.

Outsourcing the social media part of your marketing gives you more breathing space to build your brand, while they focus on tried and true SMM systems. It also guarantees things are being looked after – efficiently. Rather than posting dribs and drabs of content without no real plan of attack. Through outsourcing, your SMM stays current and relevant to your brand and the industry, posting speed is increased, the right tools and research are invested in and costs and time are significantly cut down.

Extend Your Marketing Team

Social media aside, there are many more opportunities to extend your marketing team too. Using a specialised SEO (Search Engine Optimisation) Agency is a good way to manage your content marketing strategy and tweak your website so it’s found by the right people and major search engines like Google. Because of the art of SEO and content marketing is a complicated and comprehensive one, it’s better for your time, money and resources to outsource to the experts.

Engaging with a small team of skilled SEO Account Managers means they deal with YOU directly. They become a localised extension of your marketing team, working with you to achieve your web, content and marketing goals.

Small Business, Big Benefits

In the past, outsourcing was one of those ‘big, expensive’ things that only larger corporations could take advantage of. Today, small business owners are outsourcing business functions and tasks to reap the rewards of growth, increased profitability and managed costs too. Technology advancements have made it cost-effective and easy for any sized business to utilise these tools and tap into a world of big skills and big benefits.

Which jobs will you be looking to outsource for your small business in 2018?

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Digital Marketing Strategies That Will Dominate in 2018

a laptop with google analytics on screen

The Internet is oversaturated with content. Every minute, 400 hours of new video are uploaded to YouTube and 350 thousand tweets are sent. Every day, more than 2 million blog posts get published. This all has made digital marketing more complex than ever. In order to be able to devise successful digital marketing strategies, today’s marketers must innovate.
The year 2017 is coming close to its end, and marketers are trying to develop their own unique digital marketing strategies for success. The best marketers are trying to think beyond best practices and are willing to innovate. Others are wondering whether they should stay on the course they planned in 2017, or adjust. The reality of the business world is that it’s constantly changing and one needs to keep up with trends in order to succeed. To prepare for the upcoming year, you should know the current digital marketing trends and consider implementing them into your existing digital marketing strategies.

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Best JavaScript Frameworks to build Dynamic Components

JavaScript is one of the most common languages that are used developing web applications. The popularity of the JavaScript continues to augment in recent years has been a lot of development scene in the field. JavaScript is considered as the best programming languages is used extensively used for designing interactive interfaces, enrich web pages with numerous advanced features and functions, and modify the web pages in the real-time and much more.

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An Employers Guide to Workers Compensation

workers compensation insurance documents

Workers compensation is a financial compensation given to employees should they become injured or ill as a result of their work. It will usually include payments such as a lump sum payment, recurring loss of income payments and usually includes assistance to pay for medical related assistance.

This guide outlines the obligations of you as an employer, the steps involved in the event of an incident and the benefits of providing a fair workers compensation plan.

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Creative Ways to Wish Your Customers a Merry Christmas!

Can you believe it, it’s almost that time of year (again)! Christmas is just around the corner which means planning starts now if you want to make the ultimate impression. As much as we get excited about the festive season and all the wonderful things that come with it, it’s important to use this time as an opportunity to show your clients just how valued they are and how much business just wouldn’t be what it is without them.

It’s easy to get caught up in the hustle and bustle of finalising work before the New Year rolls in too. But don’t let that be an excuse to skimp on quality and design when deciding how to wish your customers a Merry Christmas. Getting creative with the right printed products offers the perfect excuse to connect with your clients. And in the leadup to the festive season, showing appreciation and spreading that holiday cheer is essential. It’s also a fantastic integrated marketing opportunity to showcase your brand in a stylish and fun way. Here are a few creative ideas to show your gratitude and wish your customers a Merry Christmas this year:

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Content Marketing 101: How to Promote Your Brand With Guest Posts

Content marketing is one of the most effective ways to build a strong brand for your business. While there are dozens of strategies you can use to achieve your goal, the most effective is a guest posting strategy.

While it’s important to populate your own website with engaging, authoritative content, it’s just as important to share your content with other websites in order to promote your brand as an expert in your chosen field.

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International SEO and Marketing

How to become an expert in international business without ever leaving your bedroom

If you can drive international traffic to your website, you are doing something right. It is very unlikely that any business, big or small, won’t have a website and by getting potential customers to that website is a very powerful tool. And so SEO was born. A whole professional dedicated to optimizing a website to help drive traffic from Google and other search engines. However, if you want to really progress your business to the next level, international SEO should be considered.

With comprehensive travel networks around the world, it is not unrealistic to create a whole business that is simply just a website. No shop required, limited overheads needed, just the ability to bring in traffic… And what if this traffic comes from all around the world? Well, you’re onto a winner!

So how can it be done? Is there a magic answer?

No.

Just like a traditional business, international SEO is actually very simple in its principle. Google wants to reward businesses that it thinks people want to see in the search results. If my business doesn’t sell clothes and doesn’t ship to Sweden, why would google want Swedish customers seeing my website on the first page of Google when they search. They don’t. So before you go off and try to become an SEO expert, make sure you have a business model.

One of the first things to consider is language/translation. Get native speakers to translate things and make sure you’re using the right type of language. Once you’ve done this, you need to focus on the cultural adaptation of your business. What is working in the local region? This is where vigorous research is needed. The businesses that are successful are the ones that understand their customer’s needs. Don’t assume you know what a Japanese single mother spends her disposable income on – you need to make decisions based on facts and research. This doesn’t have to be a chore, this can often be a fun part of the process and often open your eyes up to new opportunities as well.

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How to Build Trust Authority with Google

How to Build Trust Authority with Google

The basis of any great relationship must start with trust. If you want to succeed in SEO, you need to work hard to gain Google’s trust first. Building any valuable relationship, whether in person or as an online brand, requires the core component of trust to work effectively. And unfortunately, it’s not something that just happens overnight.

There’s a common misconception that SEO is simply about doing the least amount of work for the greatest initial return. And this is where it can get a pretty bad rap, with black hat SEO companies using dodgy link building strategies to get “results”. The truth is though; if you want your website, business and brand to rank well in the organic Search Engine Result Pages (SERPs) – you need to do the hard yards first. And that takes times, skill and effort. The process is a long one, and slow and steady wins the race. With the right tools and best practices though, you and Google can (almost!) become best friends.

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Engage Customers Through Your Blog

Most blogs are boring, especially business ones. There is no polite way of saying it.

A business selling carpets have been told that they should start blogging. So they write a blog that is very technical and over most people’s heads. This doesn’t engage their customers, in fact, they won’t bother even reading it. The majority of corporate blogs read like product information sheets. They can often be too salesy and the company thinks it’s a great way to promote their products even more.

This is why many businesses don’t have successful blogs. And this is great news for you, as you can take advantage of this resource. If done well, a company blog is a powerful inbound marketing tool… bringing traffic in. If your products are good, then these leads will turn into paying customers. It’s as easy as that!

However, other independent blogs go the other way and just sound like the world’s most boring diaries instead. They aren’t employed by anyone and have a tendency to include too much irrelevant info. In today’s world, you need to engage your audience very quickly or consider them lost. This has led to people focusing on content marketing and investing in thought-provoking content that will delight potential customers.

When writing a blog, always consider what’s in it for the reader. If the article is just very generic or boring and doesn’t excite the reader then your blog won’t do well. Don’t try and post 10 articles every day and rush them. Instead, aim for a couple of very high quality articles each month. Spend a day researching and gathering information and look to combine this data with great visual pictures. An article doesn’t have to be writing (although it helps if trying to rank in google) as pictures and videos can convey your point in an easy-to-digest manner.

It doesn’t take a lot of effort and a blog can be your secret weapon so what are you waiting for? Start blogging today!

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Save Money Buying Products From the USA

One of the biggest freight challenges small business owners are facing today is the Freight Costs when buying products from the USA.  Often US companies will not ship to Australia or will charge exorbitant freight prices. In today’s 60 Second Business Quick Tip we will show you a way to overcome this problem and save money on buying from the USA with a specialist service from Australia Post!

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