Five Tips For A Successful Online Marketing Strategy

5tipsforonline marketing

Your employees play a large part in the success or failure of your business — and it’s up to you to motivate them to give their best efforts. These six tips will help you to succeed with managing your employees.

These tips were compiled by a retail store manager with extensive experience incorporating methods suggested by Gallup’s business journal in their “Feedback for Real” study. However, the same tips will work for most managers in just about every sort of business environment.


  1. Empower Your Employees to Manage Their Time Well

Encourage employees to keep a to-do list, and to prioritize it daily. Emphasize that it’s important for them to accomplish the most essential tasks on the list first thing each day.

Permit only the most essential meetings to take place, and make sure that each meeting has an agenda, starts on time, sticks to the agenda, and adjourns promptly once the agenda has been addressed.

Tracking work hours via a time clock is helpful for most businesses. Routine tasks such as rostering and making company-wide announcements can be automated with software such as Deputy’s time tracker Kiosk.


  1. Set Clear Expectations and Goals

Your employees will be more likely to meet their goals if you clarify the goals for them upfront, and give them actionable advice on how to meet those goals. If they know what you expect from them, they can focus on meeting the expectations laid out for them. This way it would become easier for you to manage your employees, their expectations from you thereby enhancing their overall performance.


  1. Delegate Important Tasks, and Follow Up

Give your employees realistic deadlines for accomplishing the tasks you expect them to do. Before the deadlines have passed, schedule time for following up. Ask each employee: Where are we with the task? Have you encountered any problems? Is this task on track for completion? If there are problems, enlist the employee’s suggestions and insights for solving them.

After the deadline has passed, follow up again. Be sure to give the employee appropriate feedback at this time. If the task was completed successfully, praise is appropriate and beneficial. If the task was not completed, it’s essential to troubleshoot and solve the problems hindering its completion.


  1. Give Regular Feedback on Performance

Engaged employees are more productive, sell more products and inspire more customer loyalty than their disengaged counterparts. Correctly-administered feedback is an important component of employee engagement.

It’s helpful to schedule regular employee evaluations, perhaps at six-month or yearly intervals. These are opportunities for discussing past employee performance, giving appropriate praise, and setting goals for addressing areas that need improvement.


  1. Empower Your Employees to Do Their Jobs

Give your employees the necessary supplies, software, support and / or funding to meet the goals you’ve given them. If that isn’t possible given your budget, the next best thing is to invite them to share in the challenge of accomplishing their tasks given the allotted budget. Empower them to take any necessary steps to work within your budget, perhaps by finding new sources of supply, or negotiating discounts with your existing suppliers.

If an employee found a way to save your company large sums of money, or to creatively cut significant costs, reward accordingly. Bonuses or raises might not always be possible, but you can certainly reward productive employees with days off, or at least an afternoon off or a lunch invitation.


  1. Recruiting Is Never Done

Good people are the best assets of any business, and this is particularly true for startups.

Even if you think your business is fully staffed, it’s important to keep recruiting talented people who would be a good fit for your team. Employees come and go, and you need to be ready to fill vacancies at any time.

The old cliché is true: your team is only as good as its weakest link. If there are any team members who aren’t performing up to expectations, recruit their replacements and get the right team in place. It’s essential for your startup’s success.

The most important thing that needs to be done while following all of the above points is continuous evaluation of your employees. How would you fix an issue unless you know what’s the issue. There are a number of resources available online which can help you with this thing. Start looking and starting managing your employees in a better way.

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10 Free social media marketing tools you need to know

10 Free Social Media Marketing tools

You have heard about social media and how you need to have amazing visuals to attract customers (or at least don’t chase them away). However, you are not too sure whether you should invest in a professional designer to help you or a great tool to get your social media strategy done right. Don’t worry, we all share the pain here. It’s common for start-ups to have a limited budget and a thousand things to spend on.  We can assure you that you don’t need a huge pocket to have an effective social post. Here are the tools that we use to get our social media marketing going. And guess what? These tools are free (or freemium).

  1. Canva

free social media tools - Canva

This is the holy grail of social media marketers who don’t have an in-house designer or don’t have great design skills. Canva gives you a selection of pre-designed templates, catering to the social channel of your choice. If you want to create a Facebook banner, there is a template on Canva that has already made to the required size. You can also find plenty of photos, icons, illustrations and you can adjust the colours as you wish. Canva is free to use. There are premium images and items that are charged at $1 each, but if you are on a budget, the free options will do just fine.

  1. Pixabay

free social media tools - Pixabay

Pixabay has a selection of over 900,000 free images for you to choose. All of them are free from copyright so you can use them in any way you want. An advantage of Pixabay is that it has a wide selection of images so you have more chances to find the suitable ones for your post. A downside is that it may take some time to right the right image, but you will find it.

  1. Unsplash

free social media tools - Unsplash

Unsplash is another photo bank where you can find copyright-free images. The database is not as big as Pixabay, only over 200,000 photos. However, the quality is amazing and guarantee a beautiful post. They are contributions from community photographers, and there are new photos added everyday.

  1. Paletton

free social media tools - Paletton

Have you ever run into a situation where you don’t know which colour is right for the design? A simple, beautiful design is made of four elements:

  • Message
  • Visual, which is made from the colour, image and font

There are colour theories that guide you in combining colours. However, you don’t have to worry too much about that since Paletton creates a super easy to use tool to help you find good colour combinations. All you need to do is choose a colour (most likely your brand colour or the main colour of the design), the tool will give you the options that go well with your chosen colour. All you have to do is copy the codes and use in your design.

  1. Grammarly

free social media tools - Grammarly

Now that you don’t have to worry about the design, the next step is to ensure that your social media post has a good message. Grammarly helps you check the writing and correct errors. It will scan your test and spot spelling, grammatical errors and word choice.

  1. Headline Analyzer

free social media tools - Headline Analyzer

If you want to promote an article on social media, Headline Analyzer by CoSchedule helps you create a catchy headline. The tool analyses and gives recommendations on how to create effective, SEO-optimised headlines that drive traffic and shares.

  1. Google URL Builder

free social media tools - URL Builder

You can use URL Builder to customise the links so that Google Analytics is able to track them properly. Without a customised URL, a generic link will be recorded with Facebook as the source, but you won’t be able to see more than that, such as which post drives more traffic, especially if you have the same landing page for several posts. The URL Builder allows you to categorise the posts and track them properly. The final URL will look pretty long and scary, but don’t worry, as Google has already integrated a URL shortener into the tool.

  1. Buffer

free social media tools - Buffer

Now that you have a great design, a well-written message and an effective URL, the next step is to schedule them on the channels. Buffer is one of the top freemium social media management tools out there where you can manage activities on various channels. With a free plan, you can connect to one account per platform. The downside is that you won’t be able to use Buffer analytics tool.

  1. Google Alerts

free social media tools - Google Alerts

Stay on top of the trends by using Google Alerts. Simply enter your keywords and Google will automatically notify you when the topic is being talked about online. You can also track your brand mentions and know who is talking about you. It’s a free, simple and easy tool to use.

  1. BuzzSumo

free social media tools - BuzzSumo

BuzzSumo is another tool for you to know what is being shared about the net. With a free account, you can conduct five searches about for your chosen keywords. The tool will let you know the best-performing articles relating to those keywords, where there are being shared. If you upgrade to the paid version, you will be able to view the sharers and backlink sources.

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How To Deliver A Perfect Selling Pitch?


I have been trying to restrict my work towards one topic this week – Set up an Online Business. Once you know what you need to sell, be it a product or service, you must work your ass off to prepare a perfect selling pitch. But how the hell a simple combination of words describing what you do and what you have to offer to your customer become ‘perfect’?

Here’s how you can convert your simple ineffective selling pitch to a perfect selling pitch that can never be resisted.  Your selling pitch should be so good that your customers act as if you have bound them under a magical spell and come to you and buy what you’re selling. Here’s how you can make it REAL!

  1. Make it a conversation: did you ever like the lectures in your class? The long one-hour preaching is good enough to make you sleep and you can’t really do business while sleeping. Right? You need to make your customers interested in what you want to say. You need them to talk more than you do. Ask them questions. Beware! Twist your questions in such a way that one – it has an answer in either a yes or no, two – the answer always comes out to be what you want. Of course, such manipulations of words take time but you shouldn’t step on the ground before you get this done.
  2. Relate it to the customer: Do a thorough research about the needs and preferences of your customers. For example, I once represented an organization that provided the college students with an opportunity to gain valuable extra-curricular experience. In order to sell my product, I needed to relate it to what college students mostly aim for – Campus Placements. Once I understood that, my selling pitch was completely about getting them placed. And it worked like magic! You need to understand what your customer wants and blend your product in it in some way or the other.
  3. Keep it simple: Don’t try to be a Shakespeare with your selling pitch. The simple it is, the better it is. You need to explain even the most complex part of your business as if you’re talking to a kindergarten student. Get into the details but they must look as smooth as silk.
  4. Keep it short: Let’s say there are two competitors who are given a chance to present their business ideas. The number 1 is given 5 minutes while the number 2 is given 10 minutes to explain. Who do you think would deliver a better performance and has high chances of success? It would undoubtedly be number 1. Why? Because he took less time to explain. Less time also implies wiser choice of words. Human beings lose interest in a thing very quickly. It is difficult to make them stick till the end. It is better if you finish off before they start getting bored.
  5. Call to action: Maybe you’re delivering your selling pitch to the richest & wisest person in the world, but still you need to treat him like a child. Spoon feed him of what you want him to do once you stop speaking. If you have successfully implemented the last four points, the client would already be under a magical spell and would resonate to what you’re offering. Make sure you use this golden chance effectively. A call to action in simple and clear words is must.

Now you know how to deliver a perfect selling pitch. Don’t you? Go on… Start practicing. Remember! Keep it short and simple.

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Social Media Guide For Small Business

smll busines guide t social media

There has been an explosive growth of businesses using social media networking sites over the past few years. Businesses use social media for 5 main reasons:

  • To improve awareness about their products/services
  • To build their brand and their online presence
  • To reach out to new cliental
  • To engage with existing customers

What are the benefits of social media?

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Customer Satisfaction – How to Get Your Clients to Return


Customers are the most important asset for every business. Without them every store, office or warehouse would be abandoned, dusty and forgotten by the world. And most customers nowadays know that their value goes way beyond their wallets. In this digital age people know what they want, know how to get it, and they know that one bad online review can cost business owners a lot. This is why making sure all your clients are happy is pivotal to your success. Statistics show that it costs at least five times less to keep a regular client than to find new ones. So, here are a few useful tips to help you retain your customers and build a bright and successful brand image.

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Benefits Of Employing An Accountant When You’re Self-Employed

benefits of an accountant when you';re self employed

Hiring an accountant is a great idea if you’re self-employed, or thinking about becoming self-employed. They can help you along the road every step of the way, from offering you fantastic financial advice when you’re getting started to managing your ongoing jobs.

I personally work with the team at Koustas chartered accountants. For years I resisted the idea of paying someone to sort out my finances thinking I was saving money by doing it myself. However, one of the first lessons you should always learn when running your own business is: your time = money. If I’m spending time doing something when I could be doing work for clients, I am losing money.

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5 Firsthand Tips for a Junior Marketing Specialist

tips for a junor marketer

I am a marketing specialist. For some people this doesn’t mean much, for others it means nothing. To be honest, at the moment I applied for the position, it was a little blurry for me as well.

Marketing specialist is a general term and could refer to many specific types of specialists including sales managers, promotional managers, advertising representatives, public relations specialists, online marketing experts, etc., in some cases more than one of these types.

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5 Signs You’re Ready To Hire Your First Employee

come in we're hiring

Hiring your first employee can be scary. You’re (usually) putting trust into somebody you haven’t got much of any working history with to complete tasks that are essential to your company’s operations, and you’re forking over hard-earned cash in return without 100% certainty on whether or not that person will realistically deliver what you need. A scarier scenario is hiring somebody for a job you need done that you don’t have any understanding of at all, and therefore can’t do nearly as detailed of quality assurance in the early days.

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How to Write a Killer LinkedIn Profile


by: Rebecca Gutierrez, Director of Marketing, OBMI

Let’s face it, it’s a noisy digital world out there and standing above the crowd is difficult and time-consuming! LinkedIn has recently launched their newly designed profile pages for both companies and individuals which can help your profile stand out amongst the clutter. Although initially in beta nearly every profile has now been updated. There are some big changes to the updates and make a great profile even more important. Below are some tips on how to create a killer profile.

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5 Super Cool Advantages Of Working At A Startup

working for a start-ups

Startup culture is taking off in many cities across the country. Especially prevalent in the IT industry, startups provide individuals with outstanding opportunities to showcase their talent to the world. Although big MNCs are great to work for, startups come with a bundle of advantages too. Since I am working for one, I will be able to tell you guys out of the experience. Read on to find out more.

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