Most blogs are boring, especially business ones. There is no polite way of saying it.
A business selling carpets have been told that they should start blogging. So they write a blog that is very technical and over most people’s heads. This doesn’t engage their customers, in fact, they won’t bother even reading it. The majority of corporate blogs read like product information sheets. They can often be too salesy and the company thinks it’s a great way to promote their products even more.
This is why many businesses don’t have successful blogs. And this is great news for you, as you can take advantage of this resource. If done well, a company blog is a powerful inbound marketing tool… bringing traffic in. If your products are good, then these leads will turn into paying customers. It’s as easy as that!
However, other independent blogs go the other way and just sound like the world’s most boring diaries instead. They aren’t employed by anyone and have a tendency to include too much irrelevant info. In today’s world, you need to engage your audience very quickly or consider them lost. This has led to people focusing on content marketing and investing in thought-provoking content that will delight potential customers.
When writing a blog, always consider what’s in it for the reader. If the article is just very generic or boring and doesn’t excite the reader then your blog won’t do well. Don’t try and post 10 articles every day and rush them. Instead, aim for a couple of very high quality articles each month. Spend a day researching and gathering information and look to combine this data with great visual pictures. An article doesn’t have to be writing (although it helps if trying to rank in google) as pictures and videos can convey your point in an easy-to-digest manner.
It doesn’t take a lot of effort and a blog can be your secret weapon so what are you waiting for? Start blogging today!
One of the biggest freight challenges small business owners are facing today is the Freight Costs when buying products from the USA. Often US companies will not ship to Australia or will charge exorbitant freight prices. In today’s 60 Second Business Quick Tip we will show you a way to overcome this problem and save money on buying from the USA with a specialist service from Australia Post!
Facebook has been on the cutting edge of social for many years now. With billions of users and advertisers paying millions every day, this is certainly a platform that should be taken notice of. Their latest move sees them take on Youtube in video.
The global corporation is to start paying video-makers for uploading their clips to the platform.
We’re living in a world of contradiction.
On the one hand, multiple reports tell us 30 percent of human jobs will be lost to automation in the next 15 years and 97 per cent of marketers feel positive about leveraging AI to make their jobs easier.
Designing a website is a fascinating process even though it comes with its own challenges. First, you need to remember that your site is going to be hosted on a platform that already has billions of other websites. Additionally, the billions of sites that are already there alongside others that will come afterwards will be competing to get the attention of the same visitors you are targeting. These facts combined mean that the most important considerations need to revolve around its visibility in the eyes of users since your main reason for creating the website is to enable people to visit it. One of the factors you have to consider is its safety, which means you will need to install SSL certificate. With this in mind, we welcome you to remain with this post to learn more about other critical factors that can affect the effectiveness of your website.
Influencer marketing is one of the hottest ways to get your brand in front of a massive audience. It is rapidly expanding and attracting more businesses to implement this strategy as part of their marketing campaigns. Yet, there are still brands that aren’t on board yet as not all are familiar with the benefits of this recently popular marketing strategy.
I want to highlight three reasons why influencer marketing, without a doubt, needs to be a part of your marketing strategy.
Aside from marketing and commercial considerations, choosing a name for your business is an important decision from a legal perspective. Doing it correctly from the beginning can save you a lot of time and expense down the track.
Many businesses are involved in expensive intellectual property related disputes all the time basically because they did not do their homework initially and their brand is too similar to another brand which already exists in the marketplace and which relates to the same or similar goods or services.
Here’s some unexpected advice from a business networking expert: you could spend less time on your business networking.
Yes, really! You might expect to get encouragement that you should get out there and do more. Go to more events. Send more emails. Meet more people. More, more, more!!
But unless you’re doing nothing to build professional business relationships, you can probably do less random “networking” and still get the results you need.
If you’re an entrepreneur looking to start up your very own money making website, you’ll be surprised to know that there are actually quite a few different types of sites you can create.
Choosing the right one for your site can be crucial too. Some sites will perform much better than others; but some sites will require a lot more effort on your part to make. It you’re just looking for a part-time gig, or something you can do in your evenings, then taking up the challenge of a site that takes 20 hours+ a week to manage is just setting yourself up for failure.
Do you often feel like your competitors are always one step ahead of you and you are being left behind? Or have you tried marketing your business online and are getting results that are less than what you hoped for or expected? You are not alone.
Over the years I have worked with many different businesses and helped them to their online marketing in line and working for them. I understand how confusing and complex online marketing messaging can be, and the daunting and overwhelming task it can be for some business owners. Online technology and ranking systems are constantly changing and everywhere you turn online there is conflicting advice and opinions.