Digital Marketing – This is Just the Beginning

E-commerce is exciting. It lowers your physical overheads and gives you a lot of leeway in how you want to reach the audience. With increased competition, your digital marketing knowledge-base needs to be constantly updated. It can get a little confusing when the campaigns start to add up but do not fear digital marketing. As complex as it starts to look, remind yourself that the purpose of digital marketing is to make things more transparent and convenient, and it is doing just that.

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6 Best Remote Productivity Tips to Better Work from Home

Working remotely can be a dream.

That is, until you’re sitting at home and realize you’ve wasted your whole morning without getting anything done.

That’s the pitfall: You’re your own supervisor, but that doesn’t mean you’re qualified for it.

Or at least, not yet.

It’s surprisingly easy to make yourself more productive while you work from home, and if you follow the tips below, you’ll find out exactly why so many are choosing to do this kind of work.

 

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Use packaging to differentiate your brand

Product design and packaging is an important part of every business. However, not many are aware of the benefits of using packaging to differentiate the brand. With millions of brands in the market, consumers are spoilt for choice but the first thing consumers notice about a product is its packaging. A packaging differentiation catches the attention of individuals in many different ways. The consumers can associate the brand with a specific type of packaging, the color of packaging and lastly, the way the packaging makes them feel. Whenever consumers receive a product, they notice the packaging of the same. This gives them a positive or a negative feeling. Even if the product inside the packaging is exceptional, if the packaging has given a negative feeling, the consumer will not feel positive about the product.

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Indemnity Insurance – Is it Essential for Your Business?

insurance policies

Every smart business owner will understand the value of insurance. If you own any business, it’s crucial that you protect your livelihood with the right cover. Whether you’re operating as a sole trader or you have an army of employees, you are responsible for any legal implications arising from your work.  And without adequate insurance, your assets are at stake.

If your business offers a professional advisory service, indemnity insurance is necessary to stay protected. While you may be confident in your abilities or have a proven record of accomplishment, it doesn’t safeguard you from legal action being taken out against you. Unsure whether indemnity insurance is right for your business? Here are some essential tips to weigh up:

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How to Successfully Market Your Business at an Event

Trade show and conference marketing present some fantastic opportunities for small businesses. These niche events offer the chance to build your brand, promote your products and services, generate leads and engage with current and potential customers. Careful planning is key to trade show success. But how do you attract visitors to YOUR stall and stand out from the competition?

Whether it be a campervan business, wedding business or anything else, there are plenty of expo prospects to benefit from. Trade show success is measured by how much effort you put into it. The biggest and best shows definitely have that competitive edge – but not all are successful. Here’s how to make sure yours is:

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Benefits of Novated Leasing the Family Car

Family car

Do you already have a novated lease for your work vehicle or considering getting one? You may be able to novate a car for your spouse or children as well. Each employer has different rules regarding this, however, most employers will allow more than one vehicle to be purchased under a novated lease. And the savings can be significant.

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10 Expert Small Business Outsourcing Tips

Many traditional roles that used to be handled in-house are now being outsourced by businesses across the world. The Internet has made a global marketplace of freelancers and digital nomads accessible to all.

Sales, marketing, and social media are becoming increasingly easy to outsource with freelance networks and places like LinkedIn expanding the marketplace and making headhunting easy.

But what do you need to consider before outsourcing? What tips will help you make the right decision?

I have rounded up some tips from the experts to help you on your outsourcing journey.

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What you need to know about cyber liability insurance for your business

With new data protection laws upon us, it’s concerning to find that only 1 in 5 small businesses are prepared for the new regulations. This relaxed approach can make it easier for cyber attacks and data breaches to occur. To get in the know before these changes occur, here are five things that small businesses need to know about cyber liability insurance.

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Best Laptops You Can Use for Both Gaming and Business

There are many of us grown people who still enjoy playing video games. If you fall into this category, chances are you’re looking for a laptop you can use for both gaming and business. Luckily, there are quite a few machines out there that might be exactly what you need. We singled out 5 of them you should definitely take a closer look at.

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