Digital Marketing Tips for The Time Poor

In order for a company to realise success, it’s absolutely imperative to have a well-thought-out marketing plan. A well-rounded marketing plan is one that includes online and offline efforts in order to target the absolute maximum number of potential clients and customers. For those business owners who are trying to juggle it all on their own, including the marketing plan, it can be rather difficult to find the time to get it all done. Digital marketing may be one area that a company makes concessions in, figuring it’s not necessary.

As technology continues to evolve and expand, and more and more people conduct business online, digital marketing has in fact never been more important. It doesn’t matter if the company is small, medium, or large, having a robust digital marketing campaign has become an absolute necessity. As reported by the Interactive Advertising Bureau (IAB), online ad expenditure hit $6.8 billion in CY2016 and this number is only expected to grow.

There are so many great tips out there that can help you and your business but in this piece, we have focused on those one-off activities that provide long-term benefits. With that said, here are some useful digital marketing tips for those small business owners who find themselves short on time.

Understand the Importance of Digital Marketing

Before a small business can truly take advantage of digital marketing techniques, it’s important to understand why they are necessary in the first place. Today there is a real push towards an online presence. Customers and clients are looking to do research online regarding products and services, they want to make purchases online, and connect with businesses through social networks and websites.

If a company’s digital marketing efforts aren’t efficient they can end up having a very poor return on investment, and not see that boost in website traffic and sales. It’s not just about embracing digital marketing but using those techniques in an effective manner.

Get Acquainted with Google Analytics to Track Online Efforts

One of the best tools business owners can use is Google Analytics. Through Google Analytics, business owners are able to track activity on their site and start to learn about their audience. This kind of information is important in that it helps a company to figure out who their audience is, what their wants and needs are, and where the website may be falling short.

The great thing about Google Analytics is that it does all the work and tracking. After the initial set-up, it’s all automated, which means business owners don’t have to worry about doing anything. Setting it up is also relatively quick and easy.

Google My Business Helps More Than You Think

It’s so important for companies to be in control of their online presence across Google’s search tools. This free business tool makes it possible for business owners to edit their company information including the location, products, services, and hours of operation. By providing the most up-to-date and accurate information, customers will be that much more likely to find the business online.

Once a business owner edits the information it remains, and there is no need to keep checking up on it. It will help to improve a company’s search effprts, which means more people will find the business without any effort on the business owner’s part.

Time-Saving Social Media Tips

Social media and social network platforms have quickly become one of the most important areas for businesses to focus their digital marketing efforts. The best way for business owners to approach this area is with a posting a plan. This is a plan that the owner can refer to in order to be sure all posts are made on a regular basis. Consistency is key with social media and the minute a company starts to lag behind in their postings, they begin to lose their audience.

The plan should include when new content will be posted, which network it will be posted to, and when old content that was popular will be re-posted. You can use a social media scheduler like Hootsuite or Buffer. This great tool will let you cue as much content as your plan allows months in advance and gives you real-time reporting on your latest posts.

What About Website Optimisation?

Another key area is website optimisation, which can be time consuming if business owners aren’t aware of the tips and tricks. Let’s take metadata for example. Metadata can prove to be the most effective and time-saving tool there is. By using the right meta tags, a company can easily boost their rankings and click-through-rates, which means traffic will most likely go up on the website.

A meta tag is a description of the page itself. They are meant to explain to the visitor what the page contains. This can obviously help draw interest to the page, which is why the wording used is so important. Again, this is a one-time effort and because it can boost the search rankings, it can help bring about very positive results in little to no time.

Are you using a WordPress website? Most small businesses are. Try using Yoast – it’s a great plugin that can step you through updating your website’s metadata.

Invest in One-Time Efforts that Offer Long-Term Benefits

When it comes to time-saving digital marketing tips for small business owners, it’s best to look for those one-time efforts, such as the ones described above, that offer long-term benefits.

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The 4 Most Important Corporate Insurance Covers

There is so much to consider when you’re starting a new business adventure. From designing a unique logo and website, to business branding, budget and risk management, setting up the right insurance cover is just a small, but essential, part of the bigger picture. Unfortunately though, it’s usually one of the last thoughts and investments we tend to make.

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Essential Regular Health Checks for Your Business

Regardless of whether you feel fine or not, regular health checks with your GP are essential. As adults, we’re urged to seek these regular reviews of our full body health to anticipate or prevent health issues down the track. The older we get the more vital it is to stay on top of these things. The same goes for your business. You wouldn’t put your health on the backburner, so keeping your business’ health in check should be just as a high of a priority.

It’s these indispensable health checks, body or business, that provide an easy way to spot potential problems before they happen. And when your hard work is at stake or you’re building a small business empire, skimping on periodic checks can be a recipe for disaster. Not to mention, the financial and business risks you expose yourself to in the process.

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Leadership and Reputation – The Biggest Business Risks for 2018

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“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett.

 

I find myself appealing to the wisdom of this quote a lot. Why? Because people still don’t seem to get it! I don’t know if they ever will.

We live in a time of unprecedented uncertainty and distrust and yet people still fail to recognise that reputation is everything.

Business leaders recognise the need to conduct business risk assessments, but all too often we overlook some major risks. Time and again I see people – smart people – underestimate brand and reputation as major risks. Often I see people fail to recognise brand and reputation as risks at all.

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How to Improve Your Bottom Line with Smart Outsourcing in 2018

Outsourcing business functions are one the smartest ways to save time, money and resources. As a small business owner, it can be hard to know when to delegate. But if you want to achieve all your corporate goals and grow successfully, knowing when to share your plate is vital.

There’s no denying that outsourcing saves time and money and frees up your team so you – as the business owner – can focus on your core strengths. And who wants to waste precious skills on attempting tasks that can be better left to the experts, anyway? When it’s your hard work and budding business at stake though, leaving certain jobs to other people can be a scary thought.

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Digital Marketing Strategies That Will Dominate in 2018

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The Internet is oversaturated with content. Every minute, 400 hours of new video are uploaded to YouTube and 350 thousand tweets are sent. Every day, more than 2 million blog posts get published. This all has made digital marketing more complex than ever. In order to be able to devise successful digital marketing strategies, today’s marketers must innovate.
The year 2017 is coming close to its end, and marketers are trying to develop their own unique digital marketing strategies for success. The best marketers are trying to think beyond best practices and are willing to innovate. Others are wondering whether they should stay on the course they planned in 2017, or adjust. The reality of the business world is that it’s constantly changing and one needs to keep up with trends in order to succeed. To prepare for the upcoming year, you should know the current digital marketing trends and consider implementing them into your existing digital marketing strategies.

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Best JavaScript Frameworks to build Dynamic Components

JavaScript is one of the most common languages that are used developing web applications. The popularity of the JavaScript continues to augment in recent years has been a lot of development scene in the field. JavaScript is considered as the best programming languages is used extensively used for designing interactive interfaces, enrich web pages with numerous advanced features and functions, and modify the web pages in the real-time and much more.

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An Employers Guide to Workers Compensation

workers compensation insurance documents

Workers compensation is a financial compensation given to employees should they become injured or ill as a result of their work. It will usually include payments such as a lump sum payment, recurring loss of income payments and usually includes assistance to pay for medical related assistance.

This guide outlines the obligations of you as an employer, the steps involved in the event of an incident and the benefits of providing a fair workers compensation plan.

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Creative Ways to Wish Your Customers a Merry Christmas!

Can you believe it, it’s almost that time of year (again)! Christmas is just around the corner which means planning starts now if you want to make the ultimate impression. As much as we get excited about the festive season and all the wonderful things that come with it, it’s important to use this time as an opportunity to show your clients just how valued they are and how much business just wouldn’t be what it is without them.

It’s easy to get caught up in the hustle and bustle of finalising work before the New Year rolls in too. But don’t let that be an excuse to skimp on quality and design when deciding how to wish your customers a Merry Christmas. Getting creative with the right printed products offers the perfect excuse to connect with your clients. And in the leadup to the festive season, showing appreciation and spreading that holiday cheer is essential. It’s also a fantastic integrated marketing opportunity to showcase your brand in a stylish and fun way. Here are a few creative ideas to show your gratitude and wish your customers a Merry Christmas this year:

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