PODCASTS
The one thing all small business owners have in common is their desire for success. Hear from some of the best in business and learn to identify challenges, overcome obstacles and find out just what it takes to 'make it'.
The opinions expressed in these podcasts are those of the interviewer and interviewee/s and not those of Optus. The podcasts on this website contain general information only and are not intended to be relied on as legal, financial or professional advice. Listeners/viewers should seek their own advice based on their specific business [or personal] needs.
FEATURED PODCASTS
Introduction - Peter Switzer Talks Small Business Success
The one thing all small business owners have in common is their desire for success. Hear from some of the best in business and learn to identify challenges, overcome obstacles and find out what it takes to 'make it'.
POPULAR PODCASTS
Build the business, and leadership: John Symond
Entering into the business world with only spirit and ambition, John Symond, CEO and founder of Aussie Home Loans, had to build the business, and his leadership skill set, from the ground up.
The standards of the brand: Susie Loudon
High-end home and kitchen retailer The Bay Tree has always maintained the standards of the brand - even during times of uncertainty. Owner Susie Loudon has learnt to embrace the challenge.
The customer and the importance of a strong brand name: Lionel Lee
Since stepping up as CEO of family business Bing Lee, Lionel Lee has learnt key business lessons from his Chinese heritage, including how to service the customer and the importance of a strong brand name.
Understanding Generation Y: Avril Henry
A major reason for high staff turnover, according to leading business coach Avril Henry, is that older business owners don't understand what motivates the younger generation of workers. Hear her tips and retain your Gen Y employees.
Attract and Retain Great Staff
A business depends on its people. Learn the art of attracting great people and keeping them. Develop an HR policy and procedures manual, and get to know what makes your employees tick.
Success in Sales
Are you an 'order taker' or 'sales maker'? Sales and marketing specialist, John Lees, explains how you can sell more than you charge for and always achieve better results every year.
The Secrets to Marketing on a Budget
One of the toughest jobs for many small business owners is getting their marketing to work, often with little or no budget. Get handy hints for low cost marketing and learn how to add that 'marketing magic' to your sales efforts.
Effective Leadership
Look ahead and develop yourself. One of Australia's best known conference speakers and thought leader, Matt Church, offers clear, practical advice to help you become an effective leader.
Be Inspired by the Best
As a small business owner you should never underestimate the importance of inspiration. It may come from other's success stories or by enlisting the objective eyes of a business coach who can help you commit to the desire to win.
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