EPISODE 4 IS LIVE!

How can O'Toole Plumbing market their business?

If you're new to 'Yes' Coach, click here and select Episode 1 from the side menu.

We're now up to Episode 4, so it's time for Peter to check in on the team from O'Toole Plumbing. Jason, Anthony and his partner Rachelle have taken to systems like ducks to water. In fact, Anthony reckons they could put in two systems a week 'for the next year'. So it's time to turn their attention to a big issue for most tradies: how to market their business. Peter keeps it simple, giving the guys some sound, practical marketing tips.

Watch episode 4 now

Check out Anthony's blogs

Read article on Marketing your small business

Each of the three finalists will be assessed against the report card criteria below to determine who will be the winner of the graduation prize;

Leadership:
- Strategic Intent
- Strategic Action
- Staff Communication
Management
- Organisation Structure
- Time Management
- Systems
Marketing
- Understanding Their Customer Demographics
- Understanding Customer Perceptions & Needs
Finance
- Cash Intelligence

Watch, comment, and get involved

Each of our contestants is facing issues common to small business owners across Australia. Simple things to do with cashflow, time management, and implementing systems that you're likely to come across yourself.

Once you've watched the first episode, read the finalists' blogs and have your say on the forums!

For now, check out the blogs and post your comments, questions and messages of support on our forums.