Strategic Intent Slogan

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By Paul Jowsey
Published on 26/08/2008 11:11AM

Developing a company slogan for Strategic Intent is optional, can be in house or part of a greater marketing vision. Initial response felt the concept nambi-pambi sort of like the full body cozzie compared to the ones sunning at Byron. Not being a leg man myself I became inspired. To begin with this entire Business Coaching event is all about me, my formation of systems which will eventually see me semi-retire with the business soaring and thence onto the back paddock to luxuriate as is my want. Therefore the slogan became, “Paul’s retirement project”, snappy little verse. This lasted for a few seconds and then I went at it with sharper lead. Jtagz Strategic Intent slogan is “SLAP THE PONY”. More than snappy this precise and deliberately provocative chorus is on the money, it’s buff & it’s toey. It has two distinct characters. 1: an action, which can be pulled out (slap it), abbreviated (slap), expanded (get slapping), or generally relocated into yarns and projects containing any profit inspiring verb. 2: Pony, obviously gender specific, comes with a great variety of costumes made in Amsterdam, connotes a challenge to ones commercial virility, can kick, looks great in fishnet and will lick the molasses off your face if you’re not concentrating. This slogan is copyright and strictly in house. Of course we’re animal people & rural. Amongst the staff we represent offspring numbering 22.6. Therefore a fertile slogan is green as opposed to the red light, homely. Go you good thing, slap that filly …. You know you want it!