6 Steps to Productive and Profitable Networking

Observing many people when I’m out and about attending various business related functions, I’m convinced that so many of them do not realise how powerful it is to make the effort to meet others and network.

Networking is great for business … if you do it right and have a system in place to follow up.

Follow these 6 simple steps and you’ll find that you’re networking experiences will be much more productive and profitable.

Step No. 1

The successful networker always carries their business cards with them. They have stacks of cards in their diary, purse, wallet, all bags… briefcases, laptop, handbag, car and office.

Before they step outside the front door in the morning, they check they have their business cards.

They know their card is a crucial promotional tool and ensure that the information on it clearly says what they do, has all their contact details and the design is attractive. The super successful networker likes to stand out from the crowd and will have a card that stands out too. Often they’ll have a photo of themselves on it and information on the back stating what they specialise in.

Step No. 2

When you meet the superstar networker they will ask you questions about yourself and your business and they will genuinely LISTEN TO YOU. They will focus their attention on you and maintain eye contact. They will ask you for your business card and offer you one of theirs.

Step No. 3

The successful networker will write on the back of your business card where they met you and a couple of key points about you, so they remember who you are. They may do that immediately afterwards or later that day.

Step No. 4

The superstar networker may provide you with a contact to help you and will expect nothing in return as they know what goes around comes around.

Step No. 5

The successful networker will have a follow-up system. They will enter the details of the relevant contacts they have made into their database and communicate with those people within a couple of days. They’ll ring or send an email, card or letter saying it was great to meet you, include information of the goods/services they offer which may benefit you. If they sent you information they’ll FOLLOW-UP usually by phone a couple of days later.

Step No. 6

The successful networker knows that the power of networking is in building relationships. They will stay in touch with you via an occasional letter, email, phone call or newsletter.

The Final Word

Never underestimate how powerful networking is. It works if you work it. I know because it has played a huge part in the success of my own business.

Make the most of your opportunities in the future, learn how to network effectively on an on-going basis and you will see the dramatic impact it will have on your business

By Lorraine Pirihi

Lorraine Pirihi, The Productivity Queen specialises in helping small business owners and entrepreneurs reclaim their business and reclaim their life. For your FREE CD “How to Boost Your Productivity and Profits and Enjoy More Time Off” valued at $47 go to productivityqueen.com .

Article provided by the Australian Businesswomen’s Network, which provides online training and mentoring, resources and advocacy for women in business. Read more articles at their website abn.org.au .