So, you’ve set up your small business and you’re ready to take the next step when it comes to sourcing new customers and enticing return customers – but marketing your business can be daunting when it comes to cost.
This post was originally published on The Boss Magazine at https://thebossmagazine.com/
I spent some valuable time late last year with our hip clients in the tech space and there is no doubt that the artificial intelligence (AI) phenomenon will have a profound impact on businesses large and small, that part is easy to predict. What impact it will have, and whether this is a “good” or a “bad” thing is harder to tell.
I expected many things when I decided to build my own business at 21. Hard work? Certainly. Struggling to make ends meet? For sure. Success? I could only hope.
Six years and four successful businesses later, I want to share five surprising life learnings which I hope might encourage more people, especially women, to pave their own paths in business or other passions.
Updated July 10th 2018
Working remotely can be a dream.
That is, until you’re sitting at home and realize you’ve wasted your whole morning without getting anything done.
That’s the pitfall: You’re your own supervisor, but that doesn’t mean you’re qualified for it.
Or at least, not yet.
It’s surprisingly easy to make yourself more productive while you work from home, and if you follow the tips below, you’ll find out exactly why so many are choosing to do this kind of work.
Many companies, business people and celebrities engage an image consultant to build a personal brand. You may be wondering what an image consulting company does, and whether you would benefit from the coaching? Read on to see why it is so important.
There is so much to consider when you’re starting a new business adventure. From designing a unique logo and website, to business branding, budget and risk management, setting up the right insurance cover is just a small, but essential, part of the bigger picture. Unfortunately though, it’s usually one of the last thoughts and investments we tend to make.
Regardless of whether you feel fine or not, regular health checks with your GP are essential. As adults, we’re urged to seek these regular reviews of our full body health to anticipate or prevent health issues down the track. The older we get the more vital it is to stay on top of these things. The same goes for your business. You wouldn’t put your health on the backburner, so keeping your business’ health in check should be just as a high of a priority.
It’s these indispensable health checks, body or business, that provide an easy way to spot potential problems before they happen. And when your hard work is at stake or you’re building a small business empire, skimping on periodic checks can be a recipe for disaster. Not to mention, the financial and business risks you expose yourself to in the process.
One of the biggest freight challenges small business owners are facing today is the Freight Costs when buying products from the USA. Often US companies will not ship to Australia or will charge exorbitant freight prices. In today’s 60 Second Business Quick Tip we will show you a way to overcome this problem and save money on buying from the USA with a specialist service from Australia Post!
“I am not a robot”. How SMEs can turn the AI and automation trend on its head to become ‘more human’
We’re living in a world of contradiction.
On the one hand, multiple reports tell us 30 percent of human jobs will be lost to automation in the next 15 years and 97 per cent of marketers feel positive about leveraging AI to make their jobs easier.
Aside from marketing and commercial considerations, choosing a name for your business is an important decision from a legal perspective. Doing it correctly from the beginning can save you a lot of time and expense down the track.
Many businesses are involved in expensive intellectual property related disputes all the time basically because they did not do their homework initially and their brand is too similar to another brand which already exists in the marketplace and which relates to the same or similar goods or services.