10 Expert Small Business Outsourcing Tips

Many traditional roles that used to be handled in-house are now being outsourced by businesses across the world. The Internet has made a global marketplace of freelancers and digital nomads accessible to all.

Sales, marketing, and social media are becoming increasingly easy to outsource with freelance networks and places like LinkedIn expanding the marketplace and making headhunting easy.

But what do you need to consider before outsourcing? What tips will help you make the right decision?

I have rounded up some tips from the experts to help you on your outsourcing journey.

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Strategies to Improve Productivity and Work Performance

Working in the 21st-century office has numerous benefits, however, it is not always easy to stay focused on the task at hand. Due to this, the productivity sometimes plummets even for some of the best and most focused of workers. Once this happens, it is your job to try and turn this negative trend around. The best way to do so is by adopting strategies that improve productivity and work performance or to simply alter some of your negative or even counterproductive habits. Here is a list of seven things that are supposed to get you back on track in no time.

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Leadership and Reputation – The Biggest Business Risks for 2018

Leadership-Reputation-Business-Risks-Brand

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett.

 

I find myself appealing to the wisdom of this quote a lot. Why? Because people still don’t seem to get it! I don’t know if they ever will.

We live in a time of unprecedented uncertainty and distrust and yet people still fail to recognise that reputation is everything.

Business leaders recognise the need to conduct business risk assessments, but all too often we overlook some major risks. Time and again I see people – smart people – underestimate brand and reputation as major risks. Often I see people fail to recognise brand and reputation as risks at all.

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Creative Ways to Wish Your Customers a Merry Christmas!

Can you believe it, it’s almost that time of year (again)! Christmas is just around the corner which means planning starts now if you want to make the ultimate impression. As much as we get excited about the festive season and all the wonderful things that come with it, it’s important to use this time as an opportunity to show your clients just how valued they are and how much business just wouldn’t be what it is without them.

It’s easy to get caught up in the hustle and bustle of finalising work before the New Year rolls in too. But don’t let that be an excuse to skimp on quality and design when deciding how to wish your customers a Merry Christmas. Getting creative with the right printed products offers the perfect excuse to connect with your clients. And in the leadup to the festive season, showing appreciation and spreading that holiday cheer is essential. It’s also a fantastic integrated marketing opportunity to showcase your brand in a stylish and fun way. Here are a few creative ideas to show your gratitude and wish your customers a Merry Christmas this year:

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Upgrading Business for Modern Times

Upgrading your business

When starting a business, you often operate with the bare bones necessary to operate. You may be shipping items out of your garage or having your staff hand-write receipts, entering the sales on an old-fashioned cash register. However, as your business grows, you may find these processes cumbersome and inaccurate. These tips can help you bring your business into the modern world and may actually increase your bottom line.

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Customer Satisfaction – How to Get Your Clients to Return

Customers are the most important asset for every business. Without them every store, office or warehouse would be abandoned, dusty and forgotten by the world. And most customers nowadays know that their value goes way beyond their wallets. In this digital age people know what they want, know how to get it, and they know that one bad online review can cost business owners a lot. This is why making sure all your clients are happy is pivotal to your success. Statistics show that it costs at least five times less to keep a regular client than to find new ones. While that doesn’t mean you shouldn’t focus on getting more clients there is a clear benefit for looking after the ones you already have. So, here are a few useful tips to help you retain your customers and build a bright and successful brand image.

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5 Signs You’re Ready To Hire Your First Employee

Hiring your first employee can be scary. You’re (usually) putting trust into somebody you haven’t got much of any working history with to complete tasks that are essential to your company’s operations, and you’re forking over hard-earned cash in return without 100% certainty on whether or not that person will realistically deliver what you need. A scarier scenario is hiring somebody for a job you need done that you don’t have any understanding of at all, and therefore can’t do nearly as detailed of quality assurance in the early days.

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How to Write a Killer LinkedIn Profile

by: Rebecca Gutierrez, Director of Marketing, OBMI

Let’s face it, it’s a noisy digital world out there and standing above the crowd is difficult and time-consuming! LinkedIn has recently launched their newly designed profile pages for both companies and individuals which can help your profile stand out amongst the clutter. Although initially in beta nearly every profile has now been updated. There are some big changes to the updates and make a great profile even more important. Below are some tips on how to create a killer profile.

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10 Things that make you less productive at work

The main thing that matters at work is your productivity. If you’re less productive at work, not only you would face the wrath of your clients or manager but also you would ruin your personal and professional life. And I certainly don’t want that and that’s why I thought of sharing 10 things that help me to be productive at work and get more done in less time.

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3 Hacks to Run Your Facebook Page Like a Pro

Is your business using Facebook for promotion? Is your business getting the most out of marketing on Facebook?

With more than 1.44 billion monthly active users (In quarter 1, 2015), Facebook has become the favorite platform for advertisers. Almost all the brands are placing their bets on Facebook. A large part of their online marketing budget is spent on this social media platform and the fact that this platform is still growing makes it even more lucrative.

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