If you’re setting up a business or you are wondering how to ramp things up in 2018, the internet is one of the most valuable tools you can use to win more clients. Think of the internet as your virtual megaphone to get more clients, announcing to the world that you have something amazing to offer. Unfortunately, in almost every industry there are a lot of other people with megaphones! Many of them are selling the same goods or services as you are, and in order to gain more clients you must cut through the noise and reach your target audience. I am going to share with you my top five tips to win clients online and turn your business into a success story.
If you want your business to grow, it can come down to a few essential principles. Offer an outstanding product or service, fill a need or solve a problem, provide great customer service, and make sure everyone knows about your business.
Sounds simple, right? It isn’t. But let’s look at them individually because there is more than meets the eye when you start to get into details.
There’s lots of businesses that get by with a mediocre product or service, which is fine for some. But to experience real growth, you want to offer something that stands out, for a few reasons. It can create word of mouth, generate referrals, and help you grow business. Refrral marketing is a business strategy that can give you an edge – but you have to be offering quality for it to work.
In order for a company to realise success, it’s absolutely imperative to have a well-thought-out marketing plan. A well-rounded marketing plan is one that includes online and offline efforts in order to target the absolute maximum number of potential clients and customers. For those business owners who are trying to juggle it all on their own, including the marketing plan, it can be rather difficult to find the time to get it all done. Digital marketing may be one area that a company makes concessions in, figuring it’s not necessary.
The Internet is oversaturated with content. Every minute, 400 hours of new video are uploaded to YouTube and 350 thousand tweets are sent. Every day, more than 2 million blog posts get published. This all has made digital marketing more complex than ever. How are you supposed to build any Google Authority with all that noise? In order to be able to devise successful digital marketing strategies, today’s marketers must innovate.
The year 2017 is coming close to its end, and marketers are trying to develop their own unique digital marketing strategies for success. The best marketers are trying to think beyond best practices and are willing to innovate. Others are wondering whether they should stay on the course they planned in 2017, or adjust. The reality of the business world is that it’s constantly changing and one needs to keep up with trends in order to succeed. To prepare for the upcoming year, you should know the current digital marketing trends and consider implementing them into your existing digital marketing strategies.
Content marketing is one of the most effective ways to build a strong brand for your business. While there are dozens of strategies you can use to achieve your goal, the most effective is a guest posting strategy.
While it’s important to populate your own website with engaging, authoritative content, it’s just as important to share your content with other websites in order to promote your brand as an expert in your chosen field.
How to become an expert in international business without ever leaving your bedroom
If you can drive international traffic to your website, you are doing something right. It is very unlikely that any business, big or small, won’t have a website and by getting potential customers to that website is a very powerful tool. And so SEO was born. A whole professional dedicated to optimizing a website to help drive traffic from Google and other search engines. However, if you want to really progress your business to the next level, international SEO should be considered.
With comprehensive travel networks around the world, it is not unrealistic to create a whole business that is simply just a website. No shop required, limited overheads needed, just the ability to bring in traffic… And what if this traffic comes from all around the world? Well, you’re onto a winner!
So how can it be done? Is there a magic answer?
Just like a traditional business, international SEO is actually very simple in its principle. Google wants to reward businesses that it thinks people want to see in the search results. If my business doesn’t sell clothes and doesn’t ship to Sweden, why would google want Swedish customers seeing my website on the first page of Google when they search. They don’t. So before you go off and try to become an SEO expert, make sure you have a business model.
One of the first things to consider is language/translation. Get native speakers to translate things and make sure you’re using the right type of language. Once you’ve done this, you need to focus on the cultural adaptation of your business. What is working in the local region? This is where vigorous research is needed. The businesses that are successful are the ones that understand their customer’s needs. Don’t assume you know what a Japanese single mother spends her disposable income on – you need to make decisions based on facts and research. This doesn’t have to be a chore, this can often be a fun part of the process and often open your eyes up to new opportunities as well.
Most blogs are boring, especially business ones. There is no polite way of saying it.
A business selling carpets have been told that they should start blogging. So they write a blog that is very technical and over most people’s heads. This doesn’t engage their customers, in fact, they won’t bother even reading it. The majority of corporate blogs read like product information sheets. They can often be too salesy and the company thinks it’s a great way to promote their products even more.
This is why many businesses don’t have successful blogs. And this is great news for you, as you can take advantage of this resource. If done well, a company blog is a powerful inbound marketing tool… bringing traffic in. If your products are good, then these leads will turn into paying customers. It’s as easy as that!
However, other independent blogs go the other way and just sound like the world’s most boring diaries instead. They aren’t employed by anyone and have a tendency to include too much irrelevant info. In today’s world, you need to engage your audience very quickly or consider them lost. This has led to people focusing on content marketing and investing in thought-provoking content that will delight potential customers.
When writing a blog, always consider what’s in it for the reader. If the article is just very generic or boring and doesn’t excite the reader then your blog won’t do well. Don’t try and post 10 articles every day and rush them. Instead, aim for a couple of very high quality articles each month. Spend a day researching and gathering information and look to combine this data with great visual pictures. An article doesn’t have to be writing (although it helps if trying to rank in google) as pictures and videos can convey your point in an easy-to-digest manner.
It doesn’t take a lot of effort and a blog can be your secret weapon so what are you waiting for? Start blogging today!
Facebook has been on the cutting edge of social for many years now. With billions of users and advertisers paying millions every day, this is certainly a platform that should be taken notice of. Their latest move sees them take on Youtube in video.
The global corporation is to start paying video-makers for uploading their clips to the platform.
“I am not a robot”. How SMEs can turn the AI and automation trend on its head to become ‘more human’
We’re living in a world of contradiction.
On the one hand, multiple reports tell us 30 percent of human jobs will be lost to automation in the next 15 years and 97 per cent of marketers feel positive about leveraging AI to make their jobs easier.
Influencer marketing is one of the hottest ways to get your brand in front of a massive audience. It is rapidly expanding and attracting more businesses to implement this strategy as part of their marketing campaigns. Yet, there are still brands that aren’t on board yet as not all are familiar with the benefits of this recently popular marketing strategy.
I want to highlight three reasons why influencer marketing, without a doubt, needs to be a part of your marketing strategy.