Even for remote workers, personal brand matters. In fact, in many ways it’s more important – as the opportunities to build a strong reputation are limited compared to people working in-house.
However, that doesn’t mean it can’t be done. Let’s look at why growing a strong personal brand matters for remote working, and the best ways to go about it.
Why cultivating a strong personal brand matters for remote working
E-commerce is exciting. It lowers your physical overheads and gives you a lot of leeway in how you want to reach the audience. With increased competition, your digital marketing knowledge-base needs to be constantly updated. It can get a little confusing when the campaigns start to add up but do not fear digital marketing. As complex as it starts to look, remind yourself that the purpose of digital marketing is to make things more transparent and convenient, and it is doing just that.
Product design and packaging is an important part of every business. However, not many are aware of the benefits of using packaging to differentiate the brand. With millions of brands in the market, consumers are spoilt for choice but the first thing consumers notice about a product is its packaging. A packaging differentiation catches the attention of individuals in many different ways. The consumers can associate the brand with a specific type of packaging, the color of packaging and lastly, the way the packaging makes them feel. Whenever consumers receive a product, they notice the packaging of the same. This gives them a positive or a negative feeling. Even if the product inside the packaging is exceptional, if the packaging has given a negative feeling, the consumer will not feel positive about the product.
Trade show and conference marketing present some fantastic opportunities for small businesses. These niche events offer the chance to build your brand, promote your products and services, generate leads and engage with current and potential customers. Careful planning is key to trade show success. But how do you attract visitors to YOUR stall and stand out from the competition?
Whether it be a campervan business, wedding business or anything else, there are plenty of expo prospects to benefit from. Trade show success is measured by how much effort you put into it. The biggest and best shows definitely have that competitive edge – but not all are successful. Here’s how to make sure yours is:
When it comes to engaging with customers and potential clients, content marketing is still very much a powerhouse. The biggest difference? Now, there’s a shift toward visual content marketing.
Visual content marketing relies on the use of appealing or captivating imagery to convey information, often delivered in several forms of media, the most common of which is a photo or image. You can also use videos, livestreams, GIFs or animated images and more. Marketers often use infographics to convey statistics or other data.
No matter what Matt Cutts says, guest blogging remains one of the most popular ways for business owners to promote their businesses and gain backlinks in the process.
But with bloggers becoming increasingly savvy, it’s getting harder for them to say “yes” – that is unless you’re willing to pay for your guest post to be published.
Luckily, you can still get approved as a contributor to relevant and authoritative websites – here’s how!
If you’re setting up a business or you are wondering how to ramp things up in 2018, the internet is one of the most valuable tools you can use to win more clients. Think of the internet as your virtual megaphone to get more clients, announcing to the world that you have something amazing to offer. Unfortunately, in almost every industry there are a lot of other people with megaphones! Many of them are selling the same goods or services as you are, and in order to gain more clients you must cut through the noise and reach your target audience. I am going to share with you my top five tips to win clients online and turn your business into a success story.
If you want your business to grow, it can come down to a few essential principles. Offer an outstanding product or service, fill a need or solve a problem, provide great customer service, and make sure everyone knows about your business.
Sounds simple, right? It isn’t. But let’s look at them individually because there is more than meets the eye when you start to get into details.
There’s lots of businesses that get by with a mediocre product or service, which is fine for some. But to experience real growth, you want to offer something that stands out, for a few reasons. It can create word of mouth, generate referrals, and help you grow business. Refrral marketing is a business strategy that can give you an edge – but you have to be offering quality for it to work.
In order for a company to realise success, it’s absolutely imperative to have a well-thought-out marketing plan. A well-rounded marketing plan is one that includes online and offline efforts in order to target the absolute maximum number of potential clients and customers. For those business owners who are trying to juggle it all on their own, including the marketing plan, it can be rather difficult to find the time to get it all done. Digital marketing may be one area that a company makes concessions in, figuring it’s not necessary.
The Internet is oversaturated with content. Every minute, 400 hours of new video are uploaded to YouTube and 350 thousand tweets are sent. Every day, more than 2 million blog posts get published. This all has made digital marketing more complex than ever. How are you supposed to build any Google Authority with all that noise? In order to be able to devise successful digital marketing strategies, today’s marketers must innovate.
The year 2017 is coming close to its end, and marketers are trying to develop their own unique digital marketing strategies for success. The best marketers are trying to think beyond best practices and are willing to innovate. Others are wondering whether they should stay on the course they planned in 2017, or adjust. The reality of the business world is that it’s constantly changing and one needs to keep up with trends in order to succeed. To prepare for the upcoming year, you should know the current digital marketing trends and consider implementing them into your existing digital marketing strategies.