Product design and packaging is an important part of every business. However, not many are aware of the benefits of using packaging to differentiate the brand. With millions of brands in the market, consumers are spoilt for choice but the first thing consumers notice about a product is its packaging. A packaging differentiation catches the attention of individuals in many different ways. The consumers can associate the brand with a specific type of packaging, the color of packaging and lastly, the way the packaging makes them feel. Whenever consumers receive a product, they notice the packaging of the same. This gives them a positive or a negative feeling. Even if the product inside the packaging is exceptional, if the packaging has given a negative feeling, the consumer will not feel positive about the product.
Packaging can generate an instant recognition with a brand and could lead to an increase in sales. Every brand uses innovative marketing strategy to increase sales and to attract the attention of the consumers. To achieve the marketing goals of your business, you can use packaging to differentiate your brand from others. It will help you gain the attention of the public and will keep consumers focused on the brand. Have you ever noted how consumers remember the logos of a brand? Similarly, if you offer them something unique in the same product, like a new design or an attractive packaging, they will remember your brand with the same. They will also remember the color scheme you choose for the packaging of the product. You need to keep the industry trends in mind and ensure that you are not simply following everyone else. You need to ensure that you are offering something unique and different to your consumers. The packaging also has an integral role to play in the merchandising of the product; it allows the producers to be recognized for their creativity and innovation.
Here is how you can use packaging to stand out in the crowd
For every product, there are hundreds of alternative options. There are certain goods which look the same and although they are manufactured by different brands, they look like they have all come from the same manufacturer. Markets are becoming more competitive and consumers are looking for something different and unique from the manufacturers.
- You can use colorful graphics which are printed on different packaging materials. Since color is used heavily as compared to earlier, it can help the brand build recognition through color. Graphics are fun and have a quirky element to it. You can choose the graphics based on the industry the business operates in.
- Objects like molded bottles can be formed in the shape of a related object and that will attract the attention of the consumer. For food products, packaging requirements may vary but there are no limits to product and packaging innovation.
- The current standard is a custom presentation. This means you use multiple products for a single package. This increases the visibility of the product and attracts the consumers towards it. It can make a long-lasting impact as consumers can see what they are getting in the box. This method is cost efficient for the manufacturers who want greater package differentiation.
- You can use unique messages on the packaging. Printing messages about sustainability or recycling the product is on trend. It speaks to the consumers directly and connects with them on a personal level. You can also use unique messages like, “hope you like your product”, “you are definitely going to love what’s inside.” These messages set a tone for the brand and the consumers can relate to the same. com offers unique and exceptional packaging solutions for your business. Having catered to some of the biggest clients in the industry, they understand what you need and will offer a solution that stands out in the industry.
The industry is constantly growing and technology has made it possible for brands to invest in packaging that sets them apart from the rest of the brands. Consumers are impressed by the latest packaging trends that offer a personalized experience to them. In order to achieve success in retail marketing, it is important to differentiate the brand through various methods and packaging is only one of them. Every consumer should be able to look at the packaging and feel happy about buying your product. You will not be able to make an impression if you use run out of the mill options.
Trade show and conference marketing present some fantastic opportunities for small businesses. These niche events offer the chance to build your brand, promote your products and services, generate leads and engage with current and potential customers. Careful planning is key to trade show success. But how do you attract visitors to YOUR stall and stand out from the competition?
Whether it be a campervan business, wedding business or anything else, there are plenty of expo prospects to benefit from. Trade show success is measured by how much effort you put into it. The biggest and best shows definitely have that competitive edge – but not all are successful. Here’s how to make sure yours is:
When it comes to engaging with customers and potential clients, content marketing is still very much a powerhouse. The biggest difference? Now, there’s a shift toward visual content marketing.
Visual content marketing relies on the use of appealing or captivating imagery to convey information, often delivered in several forms of media, the most common of which is a photo or image. You can also use videos, livestreams, GIFs or animated images and more. Marketers often use infographics to convey statistics or other data.
No matter what Matt Cutts says, guest blogging remains one of the most popular ways for business owners to promote their businesses and gain backlinks in the process.
But with bloggers becoming increasingly savvy, it’s getting harder for them to say “yes” – that is unless you’re willing to pay for your guest post to be published.
Luckily, you can still get approved as a contributor to relevant and authoritative websites – here’s how!
If you’re setting up a business or you are wondering how to ramp things up in 2018, the internet is one of the most valuable tools you can use to win more clients. Think of the internet as your virtual megaphone to get more clients, announcing to the world that you have something amazing to offer. Unfortunately, in almost every industry there are a lot of other people with megaphones! Many of them are selling the same goods or services as you are, and in order to gain more clients you must cut through the noise and reach your target audience. I am going to share with you my top five tips to win clients online and turn your business into a success story.
If you want your business to grow, it can come down to a few essential principles. Offer an outstanding product or service, fill a need or solve a problem, provide great customer service, and make sure everyone knows about your business.
Sounds simple, right? It isn’t. But let’s look at them individually because there is more than meets the eye when you start to get into details.
There’s lots of businesses that get by with a mediocre product or service, which is fine for some. But to experience real growth, you want to offer something that stands out, for a few reasons. It can create word of mouth, generate referrals, and help you grow business. Refrral marketing is a business strategy that can give you an edge – but you have to be offering quality for it to work.
In order for a company to realise success, it’s absolutely imperative to have a well-thought-out marketing plan. A well-rounded marketing plan is one that includes online and offline efforts in order to target the absolute maximum number of potential clients and customers. For those business owners who are trying to juggle it all on their own, including the marketing plan, it can be rather difficult to find the time to get it all done. Digital marketing may be one area that a company makes concessions in, figuring it’s not necessary.
The Internet is oversaturated with content. Every minute, 400 hours of new video are uploaded to YouTube and 350 thousand tweets are sent. Every day, more than 2 million blog posts get published. This all has made digital marketing more complex than ever. How are you supposed to build any Google Authority with all that noise? In order to be able to devise successful digital marketing strategies, today’s marketers must innovate.
The year 2017 is coming close to its end, and marketers are trying to develop their own unique digital marketing strategies for success. The best marketers are trying to think beyond best practices and are willing to innovate. Others are wondering whether they should stay on the course they planned in 2017, or adjust. The reality of the business world is that it’s constantly changing and one needs to keep up with trends in order to succeed. To prepare for the upcoming year, you should know the current digital marketing trends and consider implementing them into your existing digital marketing strategies.
Content marketing is one of the most effective ways to build a strong brand for your business. While there are dozens of strategies you can use to achieve your goal, the most effective is a guest posting strategy.
While it’s important to populate your own website with engaging, authoritative content, it’s just as important to share your content with other websites in order to promote your brand as an expert in your chosen field.
How to become an expert in international business without ever leaving your bedroom
If you can drive international traffic to your website, you are doing something right. It is very unlikely that any business, big or small, won’t have a website and by getting potential customers to that website is a very powerful tool. And so SEO was born. A whole professional dedicated to optimizing a website to help drive traffic from Google and other search engines. However, if you want to really progress your business to the next level, international SEO should be considered.
With comprehensive travel networks around the world, it is not unrealistic to create a whole business that is simply just a website. No shop required, limited overheads needed, just the ability to bring in traffic… And what if this traffic comes from all around the world? Well, you’re onto a winner!
So how can it be done? Is there a magic answer?
Just like a traditional business, international SEO is actually very simple in its principle. Google wants to reward businesses that it thinks people want to see in the search results. If my business doesn’t sell clothes and doesn’t ship to Sweden, why would google want Swedish customers seeing my website on the first page of Google when they search. They don’t. So before you go off and try to become an SEO expert, make sure you have a business model.
One of the first things to consider is language/translation. Get native speakers to translate things and make sure you’re using the right type of language. Once you’ve done this, you need to focus on the cultural adaptation of your business. What is working in the local region? This is where vigorous research is needed. The businesses that are successful are the ones that understand their customer’s needs. Don’t assume you know what a Japanese single mother spends her disposable income on – you need to make decisions based on facts and research. This doesn’t have to be a chore, this can often be a fun part of the process and often open your eyes up to new opportunities as well.