Content Marketing 101: How to Promote Your Brand With Guest Posts

Content marketing is one of the most effective ways to build a strong brand for your business. While there are dozens of strategies you can use to achieve your goal, the most effective is a guest posting strategy.

While it’s important to populate your own website with engaging, authoritative content, it’s just as important to share your content with other websites in order to promote your brand as an expert in your chosen field.

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International SEO and Marketing

How to become an expert in international business without ever leaving your bedroom

If you can drive international traffic to your website, you are doing something right. It is very unlikely that any business, big or small, won’t have a website and by getting potential customers to that website is a very powerful tool. And so SEO was born. A whole professional dedicated to optimizing a website to help drive traffic from Google and other search engines. However, if you want to really progress your business to the next level, international SEO should be considered.

With comprehensive travel networks around the world, it is not unrealistic to create a whole business that is simply just a website. No shop required, limited overheads needed, just the ability to bring in traffic… And what if this traffic comes from all around the world? Well, you’re onto a winner!

So how can it be done? Is there a magic answer?

No.

Just like a traditional business, international SEO is actually very simple in its principle. Google wants to reward businesses that it thinks people want to see in the search results. If my business doesn’t sell clothes and doesn’t ship to Sweden, why would google want Swedish customers seeing my website on the first page of Google when they search. They don’t. So before you go off and try to become an SEO expert, make sure you have a business model.

One of the first things to consider is language/translation. Get native speakers to translate things and make sure you’re using the right type of language. Once you’ve done this, you need to focus on the cultural adaptation of your business. What is working in the local region? This is where vigorous research is needed. The businesses that are successful are the ones that understand their customer’s needs. Don’t assume you know what a Japanese single mother spends her disposable income on – you need to make decisions based on facts and research. This doesn’t have to be a chore, this can often be a fun part of the process and often open your eyes up to new opportunities as well.

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Engage Customers Through Your Blog

Most blogs are boring, especially business ones. There is no polite way of saying it.

A business selling carpets have been told that they should start blogging. So they write a blog that is very technical and over most people’s heads. This doesn’t engage their customers, in fact, they won’t bother even reading it. The majority of corporate blogs read like product information sheets. They can often be too salesy and the company thinks it’s a great way to promote their products even more.

This is why many businesses don’t have successful blogs. And this is great news for you, as you can take advantage of this resource. If done well, a company blog is a powerful inbound marketing tool… bringing traffic in. If your products are good, then these leads will turn into paying customers. It’s as easy as that!

However, other independent blogs go the other way and just sound like the world’s most boring diaries instead. They aren’t employed by anyone and have a tendency to include too much irrelevant info. In today’s world, you need to engage your audience very quickly or consider them lost. This has led to people focusing on content marketing and investing in thought-provoking content that will delight potential customers.

When writing a blog, always consider what’s in it for the reader. If the article is just very generic or boring and doesn’t excite the reader then your blog won’t do well. Don’t try and post 10 articles every day and rush them. Instead, aim for a couple of very high quality articles each month. Spend a day researching and gathering information and look to combine this data with great visual pictures. An article doesn’t have to be writing (although it helps if trying to rank in google) as pictures and videos can convey your point in an easy-to-digest manner.

It doesn’t take a lot of effort and a blog can be your secret weapon so what are you waiting for? Start blogging today!

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Is video the ultimate platform?

Facebook has been on the cutting edge of social for many years now. With billions of users and advertisers paying millions every day, this is certainly a platform that should be taken notice of. Their latest move sees them take on Youtube in video.

The global corporation is to start paying video-makers for uploading their clips to the platform.

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3 reasons to invest in Influencer Marketing

Influencer marketing is one of the hottest ways to get your brand in front of a massive audience. It is rapidly expanding and attracting more businesses to implement this strategy as part of their marketing campaigns. Yet, there are still brands that aren’t on board yet as not all are familiar with the benefits of this recently popular marketing strategy.

I want to highlight three reasons why influencer marketing, without a doubt, needs to be a part of your marketing strategy.

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4 things to remember from a legal perspective when choosing a name for your business

Aside from marketing and commercial considerations, choosing a name for your business is an important decision from a legal perspective.  Doing it correctly from the beginning can save you a lot of time and expense down the track.

Many businesses are involved in expensive intellectual property related disputes all the time basically because they did not do their homework initially and their brand is too similar to another brand which already exists in the marketplace and which relates to the same or similar goods or services.

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Get your business message right in 3-steps

Do you often feel like your competitors are always one step ahead of you and you are being left behind? Or have you tried marketing your business online and are getting results that are less than what you hoped for or expected? You are not alone.

Over the years I have worked with many different businesses and helped them to their online marketing in line and working for them. I understand how confusing and complex online marketing messaging can be, and the daunting and overwhelming task it can be for some business owners. Online technology and ranking systems are constantly changing and everywhere you turn online there is conflicting advice and opinions.

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Upgrading Business for Modern Times

Upgrading your business

When starting a business, you often operate with the bare bones necessary to operate. You may be shipping items out of your garage or having your staff hand-write receipts, entering the sales on an old-fashioned cash register. However, as your business grows, you may find these processes cumbersome and inaccurate. These tips can help you bring your business into the modern world and may actually increase your bottom line.

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Five Tips For A Successful Online Marketing Strategy

Your employees play a large part in the success or failure of your business — and it’s up to you to motivate them to give their best efforts. These six tips will help you to succeed with managing your employees.

These tips were compiled by a retail store manager with extensive experience incorporating methods suggested by Gallup’s business journal in their “Feedback for Real” study. However, the same tips will work for most managers in just about every sort of business environment.

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