The Dos and Don’ts of Social Media Marketing

If you’re running a business, you know how important marketing is. And since we all started using social media, platforms such as Twitter, Facebook and Instagram have turned into one of the best places for promoting your business. Even though social media marketing may seem easy, there’s so much you need to have in mind if you want your social media marketing efforts to be successful. That said, we came up with all the important do’s and don’ts of social media marketing.

Do have quality content

What’s so great about the internet is that it offers solutions to any kind of problem you might have. This is why you should use your expertise to provide your social media followers with top quality content. If they find it useful, they’ll be more likely to share your posts, which is one of the best ways of attracting new customers. Ideally, you should have a social media team that’ll be in charge of creating content. However, most small businesses aren’t there just yet and you might have to do it yourself.

Don’t neglect your pages

Many business owners believe that having a Facebook or Twitter page is enough to increase their brand’s visibility. However, this doesn’t just isn’t enough and if you plan to connect with people on social media, there’s much more you need to do than just set up your pages. We already talked about sharing content, which is an absolute must. Besides that, you need to make sure you respond to every comment or message. This shows that your company cares about its customers, which is always a huge plus.

Do rely on videos

Take a look at any social media platform and what you’ll see are a bunch of videos that get shared. The reason behind this is that videos are easier to interpret that text. And since you need your content to be interpreted as easily as possible, relying on videos makes a lot of sense. So, instead of just creating content in written form, what you can do is come up with video ideas for your social media pages. For instance, you can make videos about your company or you can use your expertise and shoot how-to videos for your followers.

Don’t argue with your followers

One of the worst things you can do on social media is argue with your customers. No matter how good your product or service is, there will be times when you receive negative reviews or comments from your followers. And it is the way you react to such comments that matters. Arguing with your followers (both publicly and through messages) can seriously hurt your reputation and make you lose customers. So, even if the customer is wrong, offering them a refund is always a better solution than starting an argument.

Do use the right platforms

Social media has evolved quite a lot and it seems like there are countless platforms you can promote your brand on. However, social media isn’t one-size-fits-all and you need to make sure you know which platforms you should focus on. Luckily, there are media monitoring experts who can keep an eye on all of your pages and help you stay a step ahead. This means they can monitor your social media marketing efforts and help you identify the right platforms for your business.

Don’t post too much

Earlier on, we talked about sharing content with your followers. Even though this is one of the best things about social media, if you do it wrong, it can seriously hurt your brand reputation. Social media users don’t like being overloaded with content coming from a single page. In fact, most of them choose to unfollow pages that post too often. Therefore, it’s a good idea not to post more than once or twice per day. That way, you can provide your followers with enough promotional content without getting labelled as a “spammer.”

Do be original

Social media indeed is the best place for business promotion. As a result, there are so many companies that use Twitter, Facebook, and Instagram to connect with their customers. With so many companies out there, standing out from the crowd can be tough. And the best way to do this is to be original. Don’t copy what other businesses are posting and try to be creative instead. Show your personality, interact with your followers and you can be assured social media users will remember you.

Don’t like your own posts

Obviously, you like your own posts. After all, it’s you or your social media team who made them. Still, this doesn’t mean you should “like” or “share” the material you post on your pages. This can make your business seem desperate, which isn’t the way you want your followers to see you. Instead, what you can do is encourage your employees to be your brand ambassadors and share material for you. Having businesses that offer similar but not the same products you do share your posts is also a good idea.

Put enough effort into social media marketing and there should be nothing stopping you from attracting plenty of new customers to your business. However, keep in mind that there are constantly new social media trends emerging and it’s up to you to make sure your company stays on top of them.

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Getting traffic through Google Adwords with a low budget

Google is one of the biggest and the most used search engines in the world today. Google Adwords has been developed by Google to facilitate paid marketing and advertising on this platform. Through this service, a brief advertising copy or a list of products or a video pertaining to the company’s product can be featured on Google’s search results.  For this the company or the marketer bids on specific keywords so that whenever there is a search on those specified keywords, the company’s advertisement link will be displayed on Google’s search page.  It works on the pay per click (PPC) philosophy. The advertiser bids for keywords and any query on Google related to those keywords should target the advertiser’s ad link. Before going for this marketing strategy, it is imperative to ensure following to make it a cost-effective service.

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4 Ways to Differentiate Your Small Business

Running a small business is challenging enough on its own. Not only that, but you have to compete on a highly crowded market, where most other companies largely resemble your own business. For online consumers, this creates a shopping mess, especially since it’s complicated to choose the right company to do business with. If neither company offers anything unique, the one with the most funds to invest in marketing will undoubtedly win. Fortunately, that’s not how the online market works.

Businesses, no matter how big or small, are able to outrun their competition by being different. If you offer something fresh and unique to consumers, you’ll guarantee their attention. That’s why it’s important for your business to differentiate from others on the market, in order to cut through the noise and capture potential customers’ interest.  Here are a few ways your small business can differentiate from others.

Approach your audience differently

It’s no secret that most modern businesses collect data about the market, as well as their audience, in order to craft their messages and marketing campaigns in a more efficient way. Developing compelling offers and promotions is a good way to get customers’ attention, as well as to encourage them to buy from you. However, a lot of companies share this approach. Instead of doing things the conventional way, try to think of a different approach that will make your small business stand out.

For instance, when researching your audience, try to determine their most common problems or issues they have difficulties with. Also, try to adjust your products, services or content to help solve those issues. That way, you can approach your audience with a solution instead of a personalized offer, which will definitely help you draw their attention. You can even adjust your small business to serve a specific niche of consumers, in order to position your company well on the market.

Become an industry’s professional

Creating exposure and improving visibility for your small business is crucial for standing out on the market. Search engine optimization (SEO) is one of the surest ways to achieve that. Not only will SEO help you become more visible, but it will also help you build credibility and trustworthiness online. That way, you can easily become an industry’s professional that your target audience will turn to.

SEO activities, such as guest posting and link building allows you to share relevant content on reputable sources, in order to build your own authority on the Internet. You can even consult with this a New York SEO company to help you devise the right strategy, if you have trouble managing on your own. That way, you can build more visibility and exposure for your small business, helping it differentiate from competitors on the market along the way.

Showcase your values

Online consumers these days aren’t just looking for the best offer from various businesses. They also look for companies whose values they can relate to, as well as connect to. If you truly want to differentiate your small business, you should strongly consider developing a brand. Brand is not just a company logo with a fancy design. As a matter of fact, a brand is your company’s core values, mission and culture combined with a uniqueness that will inspire engagement and loyalty in customers.

Not only that, but customers are known to form emotional relationships with brands that can meet their expectations and needs. Moreover, a branding strategy also helps you identify your unique selling proposition that will differentiate your business even from other brands on the market. That way, when customers are looking for something no other brand has to offer, they’ll turn to your small business. Over time, you’ll have a loyal consumer base that will be drawn to your company’s values, as well as its distinctiveness.

Deliver an exceptional experience

Attracting customers is simpler than actually serving them properly. Many businesses rely on the excellence of their offers, products and services. Whereas, they oftentimes neglect delivering a seamless customers experience, service and support. No matter how good your products or offers may be, you won’t be able to retain customers without proper service and support, or guarantee their satisfaction for that matter. In order to differentiate your small business, it’s important to focus on delivering an exceptional customer experience and not just focus on sales.

Customer’s experience, service and support help you stand out on the market. Customers whose needs have been properly met are more willing to return for repeat business, as well as promote your business further through referrals and word-of-mouth recommendations. More consumers will be more willing to choose your business over the others if you’re able to provide them with good service and support.

It’s no secret that small businesses have plenty of challenges to face on the market. This is especially true for companies that are new on the market and are about to face more developed business that have already established their presence online. That’s why it’s important to differentiate your business. That way, you can draw customer attention and interest, even if you’re behind your competitors on the market.

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Why Your Personal Brand Matters As A Remote Worker

Even for remote workers, personal brand matters. In fact, in many ways it’s more important – as the opportunities to build a strong reputation are limited compared to people working in-house.

However, that doesn’t mean it can’t be done. Let’s look at why growing a strong personal brand matters for remote working, and the best ways to go about it.

Why cultivating a strong personal brand matters for remote working

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Digital Marketing – This is Just the Beginning

E-commerce is exciting. It lowers your physical overheads and gives you a lot of leeway in how you want to reach the audience. With increased competition, your digital marketing knowledge-base needs to be constantly updated. It can get a little confusing when the campaigns start to add up but do not fear digital marketing. As complex as it starts to look, remind yourself that the purpose of digital marketing is to make things more transparent and convenient, and it is doing just that.

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Use packaging to differentiate your brand

Product design and packaging is an important part of every business. However, not many are aware of the benefits of using packaging to differentiate the brand. With millions of brands in the market, consumers are spoilt for choice but the first thing consumers notice about a product is its packaging. A packaging differentiation catches the attention of individuals in many different ways. The consumers can associate the brand with a specific type of packaging, the color of packaging and lastly, the way the packaging makes them feel. Whenever consumers receive a product, they notice the packaging of the same. This gives them a positive or a negative feeling. Even if the product inside the packaging is exceptional, if the packaging has given a negative feeling, the consumer will not feel positive about the product.

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How to Successfully Market Your Business at an Event

Trade show and conference marketing present some fantastic opportunities for small businesses. These niche events offer the chance to build your brand, promote your products and services, generate leads and engage with current and potential customers. Careful planning is key to trade show success. But how do you attract visitors to YOUR stall and stand out from the competition?

Whether it be a campervan business, wedding business or anything else, there are plenty of expo prospects to benefit from. Trade show success is measured by how much effort you put into it. The biggest and best shows definitely have that competitive edge – but not all are successful. Here’s how to make sure yours is:

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The Importance of Visual Content

importance of visual content

When it comes to engaging with customers and potential clients, content marketing is still very much a powerhouse. The biggest difference? Now, there’s a shift toward visual content marketing.

Visual content marketing relies on the use of appealing or captivating imagery to convey information, often delivered in several forms of media, the most common of which is a photo or image. You can also use videos, livestreams, GIFs or animated images and more. Marketers often use infographics to convey statistics or other data.

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6 Ways To Get Bloggers To Say Yes To Your Guest Blogging Pitch

No matter what Matt Cutts says, guest blogging remains one of the most popular ways for business owners to promote their businesses and gain backlinks in the process.

But with bloggers becoming increasingly savvy, it’s getting harder for them to say “yes” – that is unless you’re willing to pay for your guest post to be published.

Luckily, you can still get approved as a contributor to relevant and authoritative websites – here’s how!

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Top 5 tips on how to get more clients online and grow your profits

If you’re setting up a business or you are wondering how to ramp things up in 2018, the internet is one of the most valuable tools you can use to win more clients. Think of the internet as your virtual megaphone to get more clients, announcing to the world that you have something amazing to offer. Unfortunately, in almost every industry there are a lot of other people with megaphones! Many of them are selling the same goods or services as you are, and in order to gain more clients you must cut through the noise and reach your target audience. I am going to share with you my top five tips to win clients online and turn your business into a success story.

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