4 things to remember from a legal perspective when choosing a name for your business

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Aside from marketing and commercial considerations, choosing a name for your business is an important decision from a legal perspective.  Doing it correctly from the beginning can save you a lot of time and expense down the track.

Many businesses are involved in expensive intellectual property related disputes all the time basically because they did not do their homework initially and their brand is too similar to another brand which already exists in the marketplace and which relates to the same or similar goods or services.

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A 3-step guide to getting your message right!

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Do you often feel like your competitors are always one step ahead of you and you are being left behind? Or have you tried marketing your business online and are getting results that are less than what you hoped for or expected? You are not alone.

Over the years I have worked with many different businesses and helped them to their online marketing in line and working for them. I understand how confusing and complex online marketing can be, and the daunting and overwhelming task it can be for some business owners. Online technology and ranking systems are constantly changing and everywhere you turn online there is conflicting advice and opinions.

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Upgrading Business for Modern Times

Upgrading your business

When starting a business, you often operate with the bare bones necessary to operate. You may be shipping items out of your garage or having your staff hand-write receipts, entering the sales on an old-fashioned cash register. However, as your business grows, you may find these processes cumbersome and inaccurate. These tips can help you bring your business into the modern world and may actually increase your bottom line.

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Five Tips For A Successful Online Marketing Strategy

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Your employees play a large part in the success or failure of your business — and it’s up to you to motivate them to give their best efforts. These six tips will help you to succeed with managing your employees.

These tips were compiled by a retail store manager with extensive experience incorporating methods suggested by Gallup’s business journal in their “Feedback for Real” study. However, the same tips will work for most managers in just about every sort of business environment.

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10 Free social media marketing tools you need to know

10 Free Social Media Marketing tools

You have heard about social media and how you need to have amazing visuals to attract customers (or at least don’t chase them away). However, you are not too sure whether you should invest in a professional designer to help you or a great tool to get your social media strategy done right. Don’t worry, we all share the pain here. It’s common for start-ups to have a limited budget and a thousand things to spend on.  We can assure you that you don’t need a huge pocket to have an effective social post. Here are the tools that we use to get our social media marketing going. And guess what? These tools are free (or freemium).

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Social Media Guide For Small Business

smll busines guide t social media

There has been an explosive growth of businesses using social media networking sites over the past few years. Businesses use social media for 5 main reasons:

  • To improve awareness about their products/services
  • To build their brand and their online presence
  • To reach out to new cliental
  • To engage with existing customers

What are the benefits of social media?

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5 Firsthand Tips for a Junior Marketing Specialist

tips for a junor marketer

I am a marketing specialist. For some people this doesn’t mean much, for others it means nothing. To be honest, at the moment I applied for the position, it was a little blurry for me as well.

Marketing specialist is a general term and could refer to many specific types of specialists including sales managers, promotional managers, advertising representatives, public relations specialists, online marketing experts, etc., in some cases more than one of these types.

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How to Write a Killer LinkedIn Profile

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by: Rebecca Gutierrez, Director of Marketing, OBMI

Let’s face it, it’s a noisy digital world out there and standing above the crowd is difficult and time-consuming! LinkedIn has recently launched their newly designed profile pages for both companies and individuals which can help your profile stand out amongst the clutter. Although initially in beta nearly every profile has now been updated. There are some big changes to the updates and make a great profile even more important. Below are some tips on how to create a killer profile.

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5 Must-Know Things For Branding Your Business

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Branding isn’t about having a good logo, matching design and talking of your brand all the time. Branding involves much more than this… it involves building trust and credibility. You customers must know you and have trust in you. There’s a lot in branding that must know to be successful.

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4 Good SEO Tips for New Travel Website Owners

Whether you’ve been blogging for sometime or you just recently created a blog for your travel agency, search engine optimization is something you need to stay on top of if you aim to reach search engine visitors.

As a travel website owner there are tricks of the trade you can learn and apply which will help you to gain momentum within Google, Bing or Yahoo – that you can then capitalize on at your site. The trick is to learn SEO and how it works so you can drive traffic to your site and gain sales, leads, clients and more.

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