3 reasons to invest in Influencer Marketing

Influencer marketing is one of the hottest ways to get your brand in front of a massive audience. It is rapidly expanding and attracting more businesses to implement this strategy as part of their marketing campaigns. Yet, there are still brands that aren’t on board yet as not all are familiar with the benefits of this recently popular marketing strategy.

I want to highlight three reasons why influencer marketing, without a doubt, needs to be a part of your marketing strategy.

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4 things to remember from a legal perspective when choosing a name for your business

Aside from marketing and commercial considerations, choosing a name for your business is an important decision from a legal perspective.  Doing it correctly from the beginning can save you a lot of time and expense down the track.

Many businesses are involved in expensive intellectual property related disputes all the time basically because they did not do their homework initially and their brand is too similar to another brand which already exists in the marketplace and which relates to the same or similar goods or services.

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Get your business message right in 3-steps

Do you often feel like your competitors are always one step ahead of you and you are being left behind? Or have you tried marketing your business online and are getting results that are less than what you hoped for or expected? You are not alone.

Over the years I have worked with many different businesses and helped them to their online marketing in line and working for them. I understand how confusing and complex online marketing messaging can be, and the daunting and overwhelming task it can be for some business owners. Online technology and ranking systems are constantly changing and everywhere you turn online there is conflicting advice and opinions.

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Upgrading Business for Modern Times

Upgrading your business

When starting a business, you often operate with the bare bones necessary to operate. You may be shipping items out of your garage or having your staff hand-write receipts, entering the sales on an old-fashioned cash register. However, as your business grows, you may find these processes cumbersome and inaccurate. These tips can help you bring your business into the modern world and may actually increase your bottom line.

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Five Tips For A Successful Online Marketing Strategy

Your employees play a large part in the success or failure of your business — and it’s up to you to motivate them to give their best efforts. These six tips will help you to succeed with managing your employees.

These tips were compiled by a retail store manager with extensive experience incorporating methods suggested by Gallup’s business journal in their “Feedback for Real” study. However, the same tips will work for most managers in just about every sort of business environment.

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10 free social media tools you should start using in your marketing now

10 Free Social Media Marketing tools

“Why would I need social media tools to run my business online?” you might ask. After all you have Facebook and Twitter. You use Instagram and Snapchat. You know how it all works.

Well, we might use social media every day in our loves but anyone that has ever run social for a business will know that managing social marketing is far from a walk in the park.

To really stand out takes a lot of effort. Online consumers have a strong filter for ads and unless your ad is unique, striking and thought-provoking you just won’t cut through the noise. Every element needs to work, from the image to the copy to the message needs to work together to capture user’s attention.

But if you don’t have the budget to hire a content-strategist, graphic designer and copywriter for social, we have the list for you. We’ve put together the essential free social media marketing tools that you can use 100% for free.

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Social Media Guide For Small Business

There has been an explosive growth of businesses using social media networking sites over the past few years. Businesses use social media for 5 main reasons:

  • To improve awareness about their products/services
  • To build their brand and their online presence
  • To reach out to new cliental
  • To engage with existing customers

What are the benefits of social media?

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5 Firsthand Tips for a Junior Marketing Specialist

I am a marketing specialist. For some people this doesn’t mean much, for others it means nothing. To be honest, at the moment I applied for the position, it was a little blurry for me as well.

Marketing specialist is a general term and could refer to many specific types of specialists including sales managers, promotional managers, advertising representatives, public relations specialists, online marketing experts, etc., in some cases more than one of these types.

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How to Write a Killer LinkedIn Profile

by: Rebecca Gutierrez, Director of Marketing, OBMI

Let’s face it, it’s a noisy digital world out there and standing above the crowd is difficult and time-consuming! LinkedIn has recently launched their newly designed profile pages for both companies and individuals which can help your profile stand out amongst the clutter. Although initially in beta nearly every profile has now been updated. There are some big changes to the updates and make a great profile even more important. Below are some tips on how to create a killer profile.

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5 Must-Know Things For Branding Your Business

Branding isn’t about having a good logo, matching design and talking of your brand all the time. Branding involves much more than this… it involves building trust and credibility. You customers must know you and have trust in you. There’s a lot in branding that must know to be successful.

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