This post was originally published on The Boss Magazine at https://thebossmagazine.com/ai-trends/
I spent some valuable time late last year with our hip clients in the tech space and there is no doubt that the artificial intelligence (AI) phenomenon will have a profound impact on businesses large and small, that part is easy to predict. What impact it will have, and whether this is a “good” or a “bad” thing is harder to tell.
When you’re first learning about blogging and SEO, it can be such a sinking feeling to find out that the link you worked so hard to earn was handily nofollowed before you could even say “page rank.”
But really, it’s not the nofollow attribute that matters most.
It’s where that link is placed, and whether the writer is showing the readers they should be genuinely interested in what’s on the other side.
Believe it or not, there’s plenty of reason to like nofollow links, and dofollow links aren’t without problems and risks.
So before you flip over desk in a fit of nofollowed rage, let’s take a look at why this isn’t a disaster – and why nofollow links are great in and of themselves.
E-commerce is exciting. It lowers your physical overheads and gives you a lot of leeway in how you want to reach the audience. With increased competition, your digital marketing knowledge-base needs to be constantly updated. It can get a little confusing when the campaigns start to add up but do not fear digital marketing. As complex as it starts to look, remind yourself that the purpose of digital marketing is to make things more transparent and convenient, and it is doing just that.
Shopping can never be better than this with online shopping. Reaching the nearest store, to purchase a couple of items would be a too long or slow process. You cannot change the design structure that is destined for an offline purchase. But it is always exciting and consuming to purchase online.
And that is why consumers prefer online shopping over reaching out stores. In spite of their preferences at times, they had to face particular difficulties purchasing online, which may cause them leave the store immediately and the results create a poor shopping experience.
The Internet is oversaturated with content. Every minute, 400 hours of new video are uploaded to YouTube and 350 thousand tweets are sent. Every day, more than 2 million blog posts get published. This all has made digital marketing more complex than ever. How are you supposed to build any Google Authority with all that noise? In order to be able to devise successful digital marketing strategies, today’s marketers must innovate.
The year 2017 is coming close to its end, and marketers are trying to develop their own unique digital marketing strategies for success. The best marketers are trying to think beyond best practices and are willing to innovate. Others are wondering whether they should stay on the course they planned in 2017, or adjust. The reality of the business world is that it’s constantly changing and one needs to keep up with trends in order to succeed. To prepare for the upcoming year, you should know the current digital marketing trends and consider implementing them into your existing digital marketing strategies.
How to become an expert in international business without ever leaving your bedroom
If you can drive international traffic to your website, you are doing something right. It is very unlikely that any business, big or small, won’t have a website and by getting potential customers to that website is a very powerful tool. And so SEO was born. A whole professional dedicated to optimizing a website to help drive traffic from Google and other search engines. However, if you want to really progress your business to the next level, international SEO should be considered.
With comprehensive travel networks around the world, it is not unrealistic to create a whole business that is simply just a website. No shop required, limited overheads needed, just the ability to bring in traffic… And what if this traffic comes from all around the world? Well, you’re onto a winner!
So how can it be done? Is there a magic answer?
Just like a traditional business, international SEO is actually very simple in its principle. Google wants to reward businesses that it thinks people want to see in the search results. If my business doesn’t sell clothes and doesn’t ship to Sweden, why would google want Swedish customers seeing my website on the first page of Google when they search. They don’t. So before you go off and try to become an SEO expert, make sure you have a business model.
One of the first things to consider is language/translation. Get native speakers to translate things and make sure you’re using the right type of language. Once you’ve done this, you need to focus on the cultural adaptation of your business. What is working in the local region? This is where vigorous research is needed. The businesses that are successful are the ones that understand their customer’s needs. Don’t assume you know what a Japanese single mother spends her disposable income on – you need to make decisions based on facts and research. This doesn’t have to be a chore, this can often be a fun part of the process and often open your eyes up to new opportunities as well.
The basis of any great relationship must start with trust. If you want to succeed in SEO, you need to work hard to gain Google’s trust first. Building any valuable relationship, whether in person or as an online brand, requires the core component of trust to work effectively. And unfortunately, it’s not something that just happens overnight , if it did Google authority would be meaningless and it wouldn’t be one of the most powerful companies on the planet.
SEO can get a pretty bad rap, with black hat SEO companies using dodgy link building strategies to get short term wins. The truth is though; if you want your website, business and brand to rank well in the organic Search Engine Result Pages (SERPs) – you need to do the hard yards first. And that takes times, skill and effort. Whether you’re using a reputable SEO agency or managing it in-house, the process is a long one, and slow and steady wins the race. With the right tools and best practices though you can start building your Google authority today!
Most blogs are boring, especially business ones. There is no polite way of saying it.
A business selling carpets have been told that they should start blogging. So they write a blog that is very technical and over most people’s heads. This doesn’t engage their customers, in fact, they won’t bother even reading it. The majority of corporate blogs read like product information sheets. They can often be too salesy and the company thinks it’s a great way to promote their products even more.
This is why many businesses don’t have successful blogs. And this is great news for you, as you can take advantage of this resource. If done well, a company blog is a powerful inbound marketing tool… bringing traffic in. If your products are good, then these leads will turn into paying customers. It’s as easy as that!
However, other independent blogs go the other way and just sound like the world’s most boring diaries instead. They aren’t employed by anyone and have a tendency to include too much irrelevant info. In today’s world, you need to engage your audience very quickly or consider them lost. This has led to people focusing on content marketing and investing in thought-provoking content that will delight potential customers.
When writing a blog, always consider what’s in it for the reader. If the article is just very generic or boring and doesn’t excite the reader then your blog won’t do well. Don’t try and post 10 articles every day and rush them. Instead, aim for a couple of very high quality articles each month. Spend a day researching and gathering information and look to combine this data with great visual pictures. An article doesn’t have to be writing (although it helps if trying to rank in google) as pictures and videos can convey your point in an easy-to-digest manner.
It doesn’t take a lot of effort and a blog can be your secret weapon so what are you waiting for? Start blogging today!
“Why would I need social media tools to run my business online?” you might ask. After all you have Facebook and Twitter. You use Instagram and Snapchat. You know how it all works.
Well, we might use social media every day in our loves but anyone that has ever run social for a business will know that managing social marketing is far from a walk in the park.
To really stand out takes a lot of effort. Online consumers have a strong filter for ads and unless your ad is unique, striking and thought-provoking you just won’t cut through the noise. Every element needs to work, from the image to the copy to the message needs to work together to capture user’s attention.
But if you don’t have the budget to hire a content-strategist, graphic designer and copywriter for social, we have the list for you. We’ve put together the essential free social media marketing tools that you can use 100% for free.