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If you're an Optus customer and have an interesting story about overcoming a business challenge or two, why not nominate your business to feature here at BizThinkTank? We're showcasing a different business every month, specifically those who have used a mix of innovation and (hopefully) Optus technology along the way. It's an excellent opportunity to gain national exposure and could boost your website ranking on search engines - all for no cost.
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While company brand building used to be very much the focus of publicity and public relations efforts, nowadays the trend has moved more towards building a personal identity or personal brand, based entirely around individuals.
We live in a world where high speed access to information is not just a norm, but a necessity. Being 'unavailable' is increasingly a thing of the past, with 93% of Australians now using the internet daily and 71% using Smartphones to do so, on the go
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