Building a business on repeat customers

Sometimes business owners focus far too much on attracting new business, when often the easiest customer to attract is someone who has already been a customer. If you have a quality product or service and can incentivise repeat business strategically then attracting business becomes a lot easier.

This week we’re talking to Sandra Gray from Sand Dunes Resort on the Sunshine Coast, Sandra has been running Sand Dunes Resort for over 10 years now and has built a strong business based mostly off repeat customers. Every year her resort is packed full and the large majority of them are customers who return each and every year for their holiday.

This makes her marketing efforts so much easier… after all, attracting new business can be hard in a competitive landscape.

Sandra has implemented a great rewards program rewarding people who come back time and time again to stay at the resort, giving them healthy discounts when they return for another stay. This coupled with a great resort, awesome beachfront location and amazing staff makes the customers not even think twice about their next holiday accommodation, they’re going straight back to Sand Dunes.

This is possible with a lot of businesses and far too often I see businesses spending big money and lots of time trying to attract new business when they have a huge database of customers who have previously experienced their product/service who would be easy to get them to come back for more with the right offer.

Think about this next time you’re trying to attract new business and you’re getting out your wallet to do so…

In saying that, this is not always possible for every business. For example working with Future Blinds on the Sunshine Coast, who manufacture the highest quality blinds Sunshine Coast has to offer. They get some repeat business but it’s very few and far between since they’re products last for so long and customers don’t need to come back for a long time once they’ve purchased off them. So although it should be investigated for all businesses, it will be more relevant to some more than others.

Author: Biz Think Tank

BizThinkTank is a dedicated small business website, with a wealth of regularly updated tips and articles. Whether you’re looking to start a business or grow your business, you’ll find a wealth of handy advice and information.

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