Outsourcing business functions are one the smartest ways to save time, money and resources. As a small business owner, it can be hard to know when to delegate. But if you want to achieve all your corporate goals and grow successfully, knowing when to share your plate is vital.
There’s no denying that outsourcing saves time and money and frees up your team so you – as the business owner – can focus on your core strengths. And who wants to waste precious skills on attempting tasks that can be better left to the experts, anyway? When it’s your hard work and budding business at stake though, leaving certain jobs to other people can be a scary thought.
When outsourcing is done right, it acts as an extra part of your internal team. This 2-way communication works effectively together to drive a better ROI. This additional support and access to an extensive range of skills enable you to get back to doing what you do best, and business to run smoothly. Here’s how you can improve your bottom line with smart outsourcing in the New Year:
Invest in Shared IT
Technology is a way of life in the workplace and in 2018, its imprint will be even more prominent and essential. So, now is a good time to start investing in the right resources to ensure your IT systems are in check. If you’re not a computer whiz (and let’s face it, most of us pull our hair out when dealing with IT issues), then outsourcing will save a lot of unnecessary work on your behalf.
Shared IT is an outsourcing service that puts your business in front of the IT experts. You engage with an IT company where they advise an in-house team of outsourced IT support, saving you the hassle of troubleshooting painful computer issues and wasting valuable time, money and resources. By outsourcing IT, you get the benefits of improved efficiency, lower costs and faster resolution of computer problems. Not to mention, much-needed support for you and your team.
Social Media Management
Even with the finest marketing skills, running a business and attending to all the day-to-day duties makes it hard to keep up with social media too. All savvy small business owners are taking advantage of the social media benefits, but the time and effort it takes to create (and stick to) a well-devised social media marketing strategy can be difficult to find.
Outsourcing the social media part of your marketing gives you more breathing space to build your brand, while they focus on tried and true SMM systems. It also guarantees things are being looked after – efficiently. Rather than posting dribs and drabs of content without no real plan of attack. Through outsourcing, your SMM stays current and relevant to your brand and the industry, posting speed is increased, the right tools and research are invested in and costs and time are significantly cut down.
Extend Your Marketing Team
Social media aside, there are many more opportunities to extend your marketing team too. Using a specialised SEO (Search Engine Optimisation) Agency is a good way to manage your content marketing strategy and tweak your website so it’s found by the right people and major search engines like Google. Because of the art of SEO and content marketing is a complicated and comprehensive one, it’s better for your time, money and resources to outsource to the experts.
Engaging with a small team of skilled SEO Account Managers means they deal with YOU directly. They become a localised extension of your marketing team, working with you to achieve your web, content and marketing goals.
Small Business, Big Benefits
In the past, outsourcing was one of those ‘big, expensive’ things that only larger corporations could take advantage of. Today, small business owners are outsourcing business functions and tasks to reap the rewards of growth, increased profitability and managed costs too. Technology advancements have made it cost-effective and easy for any sized business to utilise these tools and tap into a world of big skills and big benefits.
Which jobs will you be looking to outsource for your small business in 2018?
Author: Jayde Ferguson
Founder of Toward Music, Jayde is a scripturient with a consuming passion to write. With 12 years experience as a freelance music journalist, she’s also a dedicated writer in the business industry with an undying love for typewriters & street press.