There has been an explosive growth of businesses using social media networking sites over the past few years. Businesses use social media for 5 main reasons:
- To improve awareness about their products/services
- To build their brand and their online presence
- To reach out to new cliental
- To engage with existing customers
What are the benefits of social media?
Enhance Your Business Contacts and Enhance Personal Relationships
It is more than likely that your target cliental is active online. Social media allows you to reach customers who are actively interested in your product or services. Social media allows you to engage with your target audience on a wider scale, allowing you to develop your contact list.
Establish a Brand and Raise Awareness
Through mediums such as Facebook and Twitter you can promote your brand by encouraging people to share information about your products/services with their Facebook and Twitter connections. Facebook users can “Like” or share information about your brands, products or special offers on Facebook, or users can re-tweet information on Twitter.
Increase Loyalty and Trust
You can use social media to test new products, or ask customers to give feedback on your products/services. Many people prefer visiting social media sites to get a more personal experience rather than be bombarded with ads. Ask their opinions and entice them to respond back. This way you’re making a valuable connection that will help grow your number of return customers.
Investigate your competition
No doubt your competitor is using social media to their advantage. Follow your competitors on Twitter and Facebook and find out what they are currently up to. It is always beneficial to see what your competitors are doing to help improve your own performance.
Ways to make social media work
Find the time
In order to see the benefits of social media, you need to invest time in the sites daily. Put aside some time in the day to update your Facebook page, or promote a new video for example. Create a ‘buzz’ to get your audience talking – perhaps offer promotions or try to engage customers in a quiz. Check out some social media marketing tools to help you get more done in less time.
Adopt the right tone
Social media allows you to be a bit friendlier with your customers. You need to find the right tone that balances between ‘personal’ and ‘business.’ After all, you are trying to push a product or service; so you need to find the right voice to sell. Social media, by definition, is interaction between like-minded individuals; therefore your personality needs to shine through. The key is to disguise corporate advertising with conversation.
Too much self promotion
Self-promotion is acceptable, but try not to make all your posts self-promotional as this will not resonate well with your audience. If you want your audience to return, give them a good reason to come back, whether its industry news, something funny or a short video, share it with them. Although you are not actively promoting a product or service each time, you are still increasing your online presence.