Marketing Guru’s tips to achieving your business goals for 2018

Take your marks, get set, go!!! 2018 is underway full steam ahead. As 2017 flashed before us, some of us may still be slowing getting back into the swings of things, whilst others have already ramped up. Either way, if you have set your plans and goals for the year, or not, here are my top tips to ensure 2018 is going to be Bigger, Brighter & Bolder.

Review to reset

Take some time to consider how your 2017 ended up? Did you achieve what you set out to achieve or where things still left unfinished? Reviewing is one of the most important elements when we start to gear up for a big year ahead. If you are wondering why it is important to review the previous year, I am going to tell you why.

Goal achievement is not hard. That’s right, it’s not hard. All that is required to achieve your goals in business or personal life is positive activity, compounding over time. It sounds so simple right? However, so many of us fail to achieve our goals. We develop “shiny ball syndrome” or come up with 1001 reasons not to make that extra call, or get out of bed early. Whatever it is, we run our life by habits and patterns. Therefore, reviewing those habits and pattern is a very powerful exercise.

Here are the 4 reviewing questions you need to consider before you even start to look forward.

  1. What worked, what did I achieve, what were my successes in 2017?
  2. What didn’t work, what were my challenges, what was still outstanding in 2017?
  3. What were my lessons, my big “ah ha” moments throughout the year?
  4. What do I need to do different in 2018?

Going through these 4 reviewing questions will give you the insights and opportunities to work on your strengths and develop those challenges.


Start with an end in mind

We have all heard about starting with the end in mind when it comes to strategy and planning. However, how articulate are you when you write this analogy? The best way to do this is to break it up into areas of your business and in specific details, write down what each area of the business will look like. Making sure they are measurable, so you can keep track of your progress. What will the bank account look like? Profit margins? Team? Systems? Marketing? Ideal clients/customers and the like. But don’t stop there though, bring in your personal world with the same process. Take time to plan for success in your health, your relationships, your investments and your holidays.


Develop your vision

Now that your hand is sore from all your writing, re-read it. Do you have an internal movie running in your mind? When we think of things we run our own internal movie of what that might look like. When we bring these words, and turn them into pictures, those pictures evoke a certain “state” or feeling within us (happy, sad, passionate, etc), then that changes our physiology and how we react (increase heart rate, change in posture, smiling, tense muscle). It’s this change in posture or behaviour that sparks us into action.

Hence the reason why creating your yearly vision board is so important. The best way to do this is to open a power point slide, then go to google images and type up your goals. Up will come images either the same or very similar. Copy and paste those images into your power point sheet, like a collage. Then print and laminate. There you have it, your own 2018 Vision board that will get those juices flowing and kick you into action.


Reverse engineering

Most of us love setting big, hairy, audacious goals which is great! However, they often end up being shoved in the drawer where we promptly forget about them. The main reason for this is people find it hard to work out what the next steps are to move them forward, even if they are small steps at a time. By breaking the year down into quarters and going from the end of year goal to quarterly goals takes that overwhelm and “dears in the headlight” approach away.  Your goals will begin to look more manageable. Start by taking a look at your first quarter goals, break then down even more into monthly goals, then into weekly goals. By doing this process you should be able to clearly focus on what you need to do THAT week, which will move you closer to the big end goal.


Find your ‘why’

Now that you have got your year mapped out into quarterly and even monthly goals with a beautiful vision board that you view daily, the number ONE question which is going to be your true motivator is WHY?

Why you do want to achieve it? This is a driving question. Yes, it might be money, but for what purpose? What will the money give you? By chunking up and asking yourself “Why” and for “what purpose”, it will give you the real reason you are wanting to strive and achieve and this will make you unstoppable!


Who do you need to BE?

Do you realise we have over 72 characteristics inside of us? We have the lover, the leader, the negotiator, the empathetic and so on. However, we can get confused when we need to draw upon each one. Take this for example, when you are smashing through your emails and deep down of the depths of getting through them all you draw upon certain characteristics. These might include the attention to detail version of you, the problem solver or the quick reader. When you go into a new prospect sales meeting you draw upon other types of characteristics. Understand WHO you need to be when working on your goals, access those characteristics to get the activity completed and keep moving forward. This process will boost your productivity, focus and produce results tenfold.



Keeping in check

Who is on your team to keep you on the straight and narrow, ensuring you commit to the activities you need to get done? Accountability is such a great “buzz” word, however, at the end of the day it is going to up to you to make it happen or not. Working on your goals and plans with others is a great way to keep you motivated and bring some fun into the mix. This might be a mastermind group or your team at work. Whatever it is, having group project work is so much more productive than going it alone.

I like to use the Reward and Non-Reward system. This works by completing two week sprints.  Set a certain amount of activity in relation to your goals that you need to achieve over the two-week period.  Perhaps your goal may be to complete 20 pieces of activity (make 10 calls a day, weekly social media posts, etc). When you have achieved all 20 pieces of activity for the two weeks, you give yourself a reward for the activity – not the goal – reward the behaviour that lead to completing the activity. This is the pleasure motivator.  Your reward may be something like, a night out for dinner, a movie, a new piece of clothing or half day off.

However, on the flip side, if you only achieve 19 or less pieces of activity you need to implement the Non-reward. This works best if it a highly emotive thing. For example, I have had clients write me a $5000 cheque to give to their competitor and if they didn’t achieve their activity, we would send that cheque directly to their competitor.  The non-reward needs to be motivating enough that you DO NOT want to do it. This is why doing it in the group is so much more powerful as they keep you to it. So, what are your rewards and non-rewards?

By going through these steps, you will ensure that 2018 will be bigger, brighter and bolder and that you will look back in December and go “WOW, what an amazing year”

Author: James Short

James Short is the founder of GoalsTribe. He has over sixteen years of experience as a successful entrepreneur, personal and business coach. James excels at inspiring and motivating his clients, and educating them on the most effective and efficient methods of goals achievement. James now coaches individuals and groups all over Australia and internationally. His proven system has facilitated the achievement of goals that would otherwise remain nothing more than dreams!

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