Can you believe it, it’s almost that time of year (again)! Christmas is just around the corner which means planning starts now if you want to make the ultimate impression. As much as we get excited about the festive season and all the wonderful things that come with it, it’s important to use this time as an opportunity to show your clients just how valued they are and how much business just wouldn’t be what it is without them.
It’s easy to get caught up in the hustle and bustle of finalising work before the New Year rolls in too. But don’t let that be an excuse to skimp on quality and design when deciding how to wish your customers a Merry Christmas. Getting creative with the right printed products offers the perfect excuse to connect with your clients. And in the leadup to the festive season, showing appreciation and spreading that holiday cheer is essential. It’s also a fantastic integrated marketing opportunity to showcase your brand in a stylish and fun way. Here are a few creative ideas to show your gratitude and wish your customers a Merry Christmas this year:
Custom Printed Postcards
Beautifully designed Christmas postcards are a fun and economical way to send some Christmas joy to your clients. They offer the ‘spreading good cheer’ aspect of Christmas giving, while reminding the people you do business with how appreciated they are. Instead of sending the generic Christmas cards to your clients, do something a little different with custom printed postcards.
Like generic cards, you still have the opportunity to add your Christmas message and incorporate smart business branding, but in a sleek single or double sided postcard package instead. These postcard designs are printed professionally and come with the added benefits of being more economical and cost-effective than generic Christmas cards. And most of all, they show your clients you’re thinking of them during the festive season.
Choose the Right Message
It’s important to word your message the right way for clients and business partners. As much as spreading the Christmas joy is great, you still want to remain professional and choose a message that reflects your brand too. Holiday wishes should be kept formal, but also express gratitude for the working relationship you share. Be mindful that not everyone celebrates Christmas either, so wishing a client ‘Happy Holidays’ as opposed to ‘Merry Christmas’ may be suitable in some cases.
Keep in mind the client or business partner you’ll be sending the message to as well. Sometimes short and sweet is best, other times a longer or more personalised message is called for. Here are a few examples to inspire you:
- Wishing you a wonderful holiday season! We’re so glad to have you as a client and wish you all the best in the coming year.
- As we look back upon the past year, we would like to acknowledge those who have helped shape our business. Thanks for a great year and we wish you all the best for the New Year.
- Season’s Greeting from the team at (company name). May you have a spectacular break and New Year!
- It’s been a great year working with you and for you. Have a happy holiday season and a prosperous New Year.
- Merry Christmas! We appreciate your business and look forward to a mutually beneficial relationship for many Holiday Seasons to come.
Colour Therapy Books and Notepads
Most of us are familiar with the colour therapy book craze. It doesn’t matter how old you are or whether you want to admit it or not (c’mon now, be honest!), colouring in books are VERY therapeutic. And they’re not just for kids. Why should they have all the fun, anyway! Think outside the box for this year’s Christmas and check out these colour therapy books and notepads. You have the option to customise either option with your business logo and can include a small Christmas message to your clients inside the front cover too. Colour therapy is proven to have many benefits and offers the perfect excuse for customers, business partners (and you) to disconnect for a little while.
Say Merry Christmas… On a Bottle of Wine
After all, it is the festive season! If you’ve done the generic Christmas card thing for a few years now, chances are your clients are craving something different. Tyler’s Vineyard in the Swan Valley has a pretty cool thing going on. You can purchase any of their wines which includes a FREE label making service. Get a team photo with your holiday message and have it printed on a bottle of delicious vino to show your appreciation. If you don’t have an appropriate team photo to use (and make sure if you get one, it’s professional enough), you can have your business logo with the Christmas message instead.
Regardless of which creative idea you choose to wish your clients with for Christmas, make sure you put the time and effort into ensuring the design is quality. From a printed postcard greeting to a bottle of vino, you want to make a lasting impression and connect with your clients. Which ones will you be considering for your people this year?
Author: Jayde Ferguson
Founder of Toward Music, Jayde is a scripturient with a consuming passion to write. With 12 years experience as a freelance music journalist, she’s also a dedicated writer in the business industry with an undying love for typewriters & street press.