Most blogs are boring, especially business ones. There is no polite way of saying it.
A business selling carpets have been told that they should start blogging. So they write a blog that is very technical and over most people’s heads. This doesn’t engage their customers, in fact, they won’t bother even reading it. The majority of corporate blogs read like product information sheets. They can often be too salesy and the company thinks it’s a great way to promote their products even more.
This is why many businesses don’t have successful blogs. And this is great news for you, as you can take advantage of this resource. If done well, a company blog is a powerful inbound marketing tool… bringing traffic in. If your products are good, then these leads will turn into paying customers. It’s as easy as that!
However, other independent blogs go the other way and just sound like the world’s most boring diaries instead. They aren’t employed by anyone and have a tendency to include too much irrelevant info. In today’s world, you need to engage your audience very quickly or consider them lost. This has led to people focusing on content marketing and investing in thought-provoking content that will delight potential customers.
When writing a blog, always consider what’s in it for the reader. If the article is just very generic or boring and doesn’t excite the reader then your blog won’t do well. Don’t try and post 10 articles every day and rush them. Instead, aim for a couple of very high quality articles each month. Spend a day researching and gathering information and look to combine this data with great visual pictures. An article doesn’t have to be writing (although it helps if trying to rank in google) as pictures and videos can convey your point in an easy-to-digest manner.
It doesn’t take a lot of effort and a blog can be your secret weapon so what are you waiting for? Start blogging today!