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The opinions expressed in these articles are those of the author and not those of Optus. The articles on this website contain general information only and are not intended to be relied on as legal, financial or professional advice. Readers should seek their own advice based on their specific business [or personal] needs.
Why do some leaders drain intelligence and capability from their teams while others leaders amplify it? That question prompted me to spend years researching the two types of bosses I now classify as "diminishers" and "multipliers"
It's imperative for a start-up to get its message out there. You may have a stunningly brilliant range of products or offer clients the best service in town, but if no one knows about it, your personal pride in your firm won't prevent it leaking
Female participation on the entrepreneurial playing field has not just stagnated, it has gone backwards. We dissect what is holding women back and outline important and pro-active steps that every woman in business can take to make positive change.
The recent entry of social network giant Facebook into the geolocation game has sparked a wave of interest in location-based apps, with digital experts the world over predicting the likes of Facebook Places and Foursquare will soon be mainstream.
Social Media represents a huge opportunity for business owners but it also takes commitment. Like anything in life - the more you put into it, the more you are going to get out of it!
There are many great benefits behind having a business plan in place for your business. Wendy Fogarty of Important and Imperative Business Solutions outlines top 10 reasons behind why you should make this a priority.
The last thing you need with your phone system as an SME owner is to have network problems and have to chase your service provider to fix it. So how do you choose the right provider?
BizThinkTank brings you the latest Social Media tips, with the Do's and Don'ts for using social networks like Facebook, LinkedIn and Twitter, to promote your business.
New Year's Day will see the introduction of new National Employment Standards and Modern Awards systems. These two introductions will prompt dramatic changes for industrial relations, and businesses need to be aware - or risk facing legal action.
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While company brand building used to be very much the focus of publicity and public relations efforts, nowadays the trend has moved more towards building a personal identity or personal brand, based entirely around individuals.
We live in a world where high speed access to information is not just a norm, but a necessity. Being 'unavailable' is increasingly a thing of the past, with 93% of Australians now using the internet daily and 71% using Smartphones to do so, on the go
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