The main thing that matters at work is your productivity. If you’re less productive at work, not only you would face the wrath of your clients or manager but also you would ruin your personal and professional life. And I certainly don’t want that and that’s why I thought of sharing 10 things that help me to be productive at work and get more done in less time.
Blogs are an excellent way to enhance knowledge in a particular sector; they provide all the useful insights and also give a peek into the latest happenings in that area. As a budding entrepreneur, you will do yourself a great favour if you can keep a close tab on some of the best startup advice blogs on the Internet.
They will add immense value to your business by helping you understand how the world of startups is shaping up, sharing tips on running your startup efficiently and leading you to a great future. So here I give you a quick listing of the ten best startup advice blogs you must follow in 2016.
Books are the perfect guide for us in all walks of life. Be it spiritual advice, some new art to be learnt, or an excellent informative guide on a subject, a book is a man’s best friend indeed.
Today I am going to share with you a list of books that are meant to kindle the entrepreneurial spirit in you. These are the perfect choice when it comes to the best startup advice. Read on to know what you should be reading; here we go!
Is your business using Facebook for promotion? Is your business getting the most out of marketing on Facebook?
With more than 1.44 billion monthly active users (In quarter 1, 2015), Facebook has become the favorite platform for advertisers. Almost all the brands are placing their bets on Facebook. A large part of their online marketing budget is spent on this social media platform and the fact that this platform is still growing makes it even more lucrative.
Instagram is one of the most popular social media networking sites at present but it seems like businesses are quite doubtful when it comes to using instagram marketing to make more sales or increase their customer base. When you run a business that benefits from visual communication, like designer brands or luxury accommodation then Instagram can work very well.
Suzanne Harward and Sand Dunes Resort are 2 clients that come to mind that have benefited from Instagram marketing.
Maybe things like, the inability to generate leads directly through the platform or the fact that it might end up like Facebook which now focuses only on emptying the pockets of advertisers, are pushing you away from instagram marketing but here are some points that would convince you to refocus your marketing strategy and take instagram as a serious marketing tool.
- Greater organic reach: Let’s talk of the most important thing first. Why brands were able to make it BIG on facebook without spending any money in the beginning? Because of the organic reach. But changes in algorithms on Facebook made it impossible for brands to reach the audience with paying money. Such a thing doesn’t happen with instagram for now. There are no algorithms that might filter your content. It works in real time and gives you full opportunity to reach your fans.
- Higher rate to interaction: The rate of interaction on instagram is much higher than other social networking sites. According to my own research with the two brands I work with, the people from age group 13-21 engage the most on social media sites. And luckily, maximum active users of instagram belong to the same age group. So, if your target audience is from 13-21 age group, you are going to be the next instagram star.
- Free to use: all you need to do to make the most out of your instagram marketing plan is to post photos, cool photos. There is no need to boost your posts to make them reach to biger audience. Correct use of hashtags and good images is the only cost you need to pay for using instagram. Yeah! It is FREE.
- Option to analyze: there are several apps available these days like iconosquare that help you analyze the results of your marketing efforts on the site. You can check out what kinds of posts are working, what kind of audience likes your content and much more in a very easy and understandable manner.
- Sponsored advertising coming up: If you’re a newbie in marketing, you would prefer not to use this option. Maybe. But if you’re running a big marketing campaign, you would want to spend some money to get greater results. If that’s the case, it is even more important to start with instagram marketing right now because instagram has already announced that it would be coming up with the sponsored advertising option on its platform. Better master how to use the platform before the update rolls out.
All in all instagram can be your next big bet and bring you a lot of results and leads, if done right. But to make that happen, you need to start it right now. Start using instagram and boost your marketing results.
Many businesses are beginning to sponsor employee mental health programs. This can assist you to attain better human brain health. A fantastic support system is necessary to get from the challenging instances in living and it will help you undertake a much far better outlook on your own life. Modern tech makes this a more accessible option as services like online therapy and counselling are widely available
Your brain health is a critical part of leading a healthy lifestyle. There are numerous things that will affect mental health and there are a few ways you could combat these problems. When you give attention to your brain and be sure that this it is in the finest shape possible, it can assist you to in ways.
Everyone needs to be mentally healthy. When you are mentally healthy you’ll be able to maintain your stress more easily. Stress is responsible of so many health issues. Keeping anxiety levels in the healthy range is vital for a full bill of health. Finding some approaches to nurture your brain health will be imperative to living a long and top quality life.
There are numerous tests for your physical physique and these kinds of tests can explain to you if your cholesterol range or blood pressure is high. It is significantly more challenging to determine brain’s well being. This causes it to be more challenging to check for almost any mental problems in the person.
You may very well not have any definable emotional condition and so you are usually deemed emotionally healthy. There is not any real classification of just what a mentally healthy person looks like which can be frustrating. There are usually many factors that will affect mental health and the human brain health.
You may need counselling to really examine your mental health, this will be when you’ll be able to find the appropriate ways to begin to work on any issues you have.
A human brain injury can make a difference brain health and this can be an area in which someone can benefit tremendously from the usage of memory workout. This can assist you with virtually any motor handle problems and in addition can assist you to become a lot more independent.
Mental health is a critical aspect inside in anyone’s life. If the human brain health just isn’t where you want it, many business are now the ones who look to help. Studies show how much productivity is lost to mental health issues and it is in their best interest to invest in healthy minds for their employees.
When you are marketing your company, have you thought about who you’re marketing to?
I think most people would just say yes to this question without giving too much thought to is but the one thing I have found that when you dig into this question just a little deeper, people are often very surprised just how little they understand who their target market is.
An an example of this I worked on recently was a company that offers Ski Myoko ski packages in Japan. This company offers an incredible product – they are fully tailored ski packages at ski resorts that are removed from the tourist trap resorts most people end up booking when they organise their own ski trips. They give people a shortcut to the sort of resorts and local ski runs that usually aren’t available to non-native speakers.
What’s marketing a business all about?
I was talking to a friend of mine recently, Len Watterson – who is an amazing piano tuner in Melbourne, but is completely lost when it comes to marketing himself. He asked me, what’s marketing all about? There’s no doubt about it, marketing is a popular buzzword for people in business. As a business owner you know you should be doing it, but do you really understand what marketing is? And importantly, how can you go about it without it costing you a fortune?
Here’s some advice to get you thinking. Once you’ve worked out your customer needs and wants you can be very, very specific and very targeted about what your marketing is.
This is where I tell people to think there are three phases to marketing – review, analysis and planning.
*Can you tell me more about the review phase? *
This is the most important phase. This is where you have to look at yourself, if you are the owner or the person running the business. In most cases the onus for running and marketing that business comes back to you. What skills do you have?
What are you really good at? What are you not so good at?
Then you have to look at the business itself. You’ve got to do a SWOT analysis on you and your business.
What’s a SWOT?
You can do a SWOT (strengths, weaknesses, opportunities, threats) where you look at your business system, your client base and your competitors. Think about all the aspects of your business.
OK, so that’s the review phase, what’s the next phase?
The Analysis Phase is the most complicated part. Here, you gather all the information found during the review, put it up on flip charts or post it notes, stick it around the room and start to ask:
o Where is the business going?
o Who are the target markets?
o Which are the most profitable, easiest to get and most desirable markets? Once you’ve done that, you can say,
o These are my targets.
o What sort of product development do I need to do?
o What sort of marketing should I be doing?
So you start to analyse where the business growth is going to come from.
So what’s involved in the planning phase?
That’s the ‘do-it’ phase. Here you need to look at putting financial goals on each of your marketing strategies. You may have three or four target market segments you’re going after. You may say: “Ok I want five new clients from this market segment who’ll average about $10,000 each. That may mean we have $50,000 to bring in from that area.”
Next you work out the strategies of what we’re actually going to do.
So the planning process is the fun part, actually going out there and doing it. It’s things such as deciding to take an ad. A lot of people decide to take an ad at the start of the process but they’re not really sure who they’re targeting. You can save money when you start to be very focused on your target market and what business you want.
I don’t have much money to spend so do you have any tips?
Most businesses don’t have unlimited resources (time, money and energy) to spend on marketing. Brand new businesses have heaps of time and energy but very little money. More established businesses probably have more money but time and energy is more limited.
Experts say you should put a market boundary or artificial boundary around your business to show where you’re going to spend the majority of your time, energy and money.
Those boundaries can be:
o a geographical area
o an industrial boundary
o an age boundary
o a sex boundary
o an attitudinal boundary.
For example, if you’re selling a product to an environmentally aware group, you might have an environmentally aware boundary. It’s a way of making sure you get the most out of your marketing time, money and energy.
A lot of businesses tend to think they must be all things to all people. Focus on specific market segments or specific groups of clients and then target marketing specifically to them. Most businesses have one message, put it out to everybody and then leave it to the client to work out what’s in it for them. If you have target market segments with three or four types of clients you’re after you’d then tailor each of your marketing messages and each of your marketing strategies to suit those particular clients. That works better for small business operators than this “oh yes I must have all the business.”
Most of us have some clients we like better than others. Wouldn’t it be nice to have more of those and less of the ones you don’t like.
Is marketing a business expensive?
Not if you work out your customers needs and wants. Look at tight market segments and think of what you can do differently to attract a large number of the people in this group. Focus your advertising and marketing to your target market and you can save money.
Effective marketing should put financial goals on each marketing strategy.
Marketing overkill will happen if you don’t tailor your strategies to suit your specific target market. You’re wasting time and money on marketing to someone who isn’t specifically suited to your product.
Use marketing boundaries to decide how to divide your resources. This is an effective way to monitor and make sure you get the best out of your marketing money, time and energy.
If you’re needing help and want to hire a marketing agency, I’ve worked with Chatterbox Marketing Agency in Melbourne and they are great people that get results through a targeted and strategic approach.
Sometimes business owners focus far too much on attracting new business, when often the easiest customer to attract is someone who has already been a customer. If you have a quality product or service and can incentivise repeat business strategically then attracting business becomes a lot easier.
This week we’re talking to Sandra Gray from Sand Dunes Resort on the Sunshine Coast, Sandra has been running Sand Dunes Resort for over 10 years now and has built a strong business based mostly off repeat customers. Every year her resort is packed full and the large majority of them are customers who return each and every year for their holiday.
This makes her marketing efforts so much easier… after all, attracting new business can be hard in a competitive landscape.
Sandra has implemented a great rewards program rewarding people who come back time and time again to stay at the resort, giving them healthy discounts when they return for another stay. This coupled with a great resort, awesome beachfront location and amazing staff makes the customers not even think twice about their next holiday accommodation, they’re going straight back to Sand Dunes.
This is possible with a lot of businesses and far too often I see businesses spending big money and lots of time trying to attract new business when they have a huge database of customers who have previously experienced their product/service who would be easy to get them to come back for more with the right offer.
Think about this next time you’re trying to attract new business and you’re getting out your wallet to do so…
In saying that, this is not always possible for every business. For example working with Future Blinds on the Sunshine Coast, who manufacture the highest quality blinds Sunshine Coast has to offer. They get some repeat business but it’s very few and far between since they’re products last for so long and customers don’t need to come back for a long time once they’ve purchased off them. So although it should be investigated for all businesses, it will be more relevant to some more than others.
There are a lot of businesses who charge an hourly rate for a service, working this way will enable you to make money and sometimes very good money as professionals charge quite high hourly rates, but at the end of the day you’re still exchanging time for money.
There’s an old saying, you’re never going to be rich until you can make money in your sleep, and it’s very true. Sure you might earn a lot charging an hourly rate and if you’re smart with your money you might become wealthy, or affluent, but never rich.
In order to make a lot of money you will have to work a lot of hours, losing work life balance, increasing stress and lowering your quality of life. So I want to talk to you today about a client I’m working with in order to help him stop exchanging time for money and instead working on creating more passive income streams.
Danny Kennedy is a personal trainer in Melbourne, for a long time he’s trained clients out of Albert Park and gotten them amazing results. He’s very good at what he does and works with some pretty high profile athletes.
But as a local personal trainer he is only ever exchanging time for money and he has to be present in order to train his clients. So what we’re doing is helping him create an online presence so that he can have a global exposure and create products where his time is not necessary. Products where the time is invested in creating the product but after that it doesn’t really matter whether we sell 1 or 1,000 it won’t require any extra time on his behalf. We’re also working on developing online personal training programs so that he can reach a larger audience and sell lower cost programs to more people that requires less of his time, enabling him to train more clients at once.
In order to do this Danny has set up a blog and is working on building his audience and his profile online. He’s doing this through creating in depth content resources aimed at helping people make changes in their life and teaching them about his philosophies. This increases his audience and exposure, impressing them enough to sign up to his mailing list where he can then provide more value and continue to promote his different products.
So far he has created some amazing content around how to lose weight, how to build muscle, DUP training, carb cycling and how to lose weight and drink alcohol. All of the information he provides gives a lot of value to the reader, which encourages them to follow him and eventually buy his products.
This change to his revenue model allows for Danny to stop exchanging time for money and to grow a business worth much more than a typical personal trainer. Sure it’s hard going at the start but in the long run it will be well worth it.
This type of thinking is appropriate to many types of businesses who charge by the hour, have a think about your business – how can you get out of the rat race and start making money while you sleep?