The Unhealthy Obsession with DoFollow Blog Links

When you’re first learning about blogging and SEO, it can be such a sinking feeling to find out that the link you worked so hard to earn was handily nofollowed before you could even say “page rank.”

But really, it’s not the nofollow attribute that matters most.

It’s where that link is placed, and whether the writer is showing the readers they should be genuinely interested in what’s on the other side.

Believe it or not, there’s plenty of reason to like nofollow links, and dofollow links aren’t without problems and risks.

So before you flip over desk in a fit of nofollowed rage, let’s take a look at why this isn’t a disaster – and why nofollow links are great in and of themselves.

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Digital Marketing – This is Just the Beginning

E-commerce is exciting. It lowers your physical overheads and gives you a lot of leeway in how you want to reach the audience. With increased competition, your digital marketing knowledge-base needs to be constantly updated. It can get a little confusing when the campaigns start to add up but do not fear digital marketing. As complex as it starts to look, remind yourself that the purpose of digital marketing is to make things more transparent and convenient, and it is doing just that.

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6 Best Remote Productivity Tips to Better Work from Home

Updated July 10th 2018

Working remotely can be a dream.

That is, until you’re sitting at home and realize you’ve wasted your whole morning without getting anything done.

That’s the pitfall: You’re your own supervisor, but that doesn’t mean you’re qualified for it.

Or at least, not yet.

It’s surprisingly easy to make yourself more productive while you work from home, and if you follow the tips below, you’ll find out exactly why so many are choosing to do this kind of work.

 

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Use packaging to differentiate your brand

Product design and packaging is an important part of every business. However, not many are aware of the benefits of using packaging to differentiate the brand. With millions of brands in the market, consumers are spoilt for choice but the first thing consumers notice about a product is its packaging. A packaging differentiation catches the attention of individuals in many different ways. The consumers can associate the brand with a specific type of packaging, the color of packaging and lastly, the way the packaging makes them feel. Whenever consumers receive a product, they notice the packaging of the same. This gives them a positive or a negative feeling. Even if the product inside the packaging is exceptional, if the packaging has given a negative feeling, the consumer will not feel positive about the product.

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Indemnity Insurance – Is it Essential for Your Business?

insurance policies

Every smart business owner will understand the value of insurance. If you own any business, it’s crucial that you protect your livelihood with the right cover. Whether you’re operating as a sole trader or you have an army of employees, you are responsible for any legal implications arising from your work.  And without adequate insurance, your assets are at stake.

If your business offers a professional advisory service, indemnity insurance is necessary to stay protected. While you may be confident in your abilities or have a proven record of accomplishment, it doesn’t safeguard you from legal action being taken out against you. Unsure whether indemnity insurance is right for your business? Here are some essential tips to weigh up:

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Auto Insurance of the Next Decade: Driving Home the Future

The future is built out of uncertainty and there is only so much one can do to prepare for it. Beyond changing life situations or unforeseen automobile crisis, there are the changes in technology and how that can affect what you have done to prepare. The way life fluctuates means any company, insurance or otherwise, needs to remain flexible and help its customers secure their livelihood. But what does insurance look like when basic ideas of who is at fault and more specifically, the criteria for auto-insurance premiums no longer apply?

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How to Successfully Market Your Business at an Event

Trade show and conference marketing present some fantastic opportunities for small businesses. These niche events offer the chance to build your brand, promote your products and services, generate leads and engage with current and potential customers. Careful planning is key to trade show success. But how do you attract visitors to YOUR stall and stand out from the competition?

Whether it be a campervan business, wedding business or anything else, there are plenty of expo prospects to benefit from. Trade show success is measured by how much effort you put into it. The biggest and best shows definitely have that competitive edge – but not all are successful. Here’s how to make sure yours is:

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Benefits of Novated Leasing the Family Car

Family car

Do you already have a novated lease for your work vehicle or considering getting one? You may be able to novate a car for your spouse or children as well. Each employer has different rules regarding this, however, most employers will allow more than one vehicle to be purchased under a novated lease. And the savings can be significant.

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10 Expert Small Business Outsourcing Tips

Many traditional roles that used to be handled in-house are now being outsourced by businesses across the world. The Internet has made a global marketplace of freelancers and digital nomads accessible to all.

Sales, marketing, and social media are becoming increasingly easy to outsource with freelance networks and places like LinkedIn expanding the marketplace and making headhunting easy.

But what do you need to consider before outsourcing? What tips will help you make the right decision?

I have rounded up some tips from the experts to help you on your outsourcing journey.

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