4 things to remember from a legal perspective when choosing a name for your business

Aside from marketing and commercial considerations, choosing a name for your business is an important decision from a legal perspective.  Doing it correctly from the beginning can save you a lot of time and expense down the track.

Many businesses are involved in expensive intellectual property related disputes all the time basically because they did not do their homework initially and their brand is too similar to another brand which already exists in the marketplace and which relates to the same or similar goods or services.

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Networking Tip: How to Do Less Networking for More Results

Here’s some unexpected advice from a business networking expert: you could spend less time on your business networking.

Yes, really! You might expect to get encouragement that you should get out there and do more. Go to more events. Send more emails. Meet more people. More, more, more!!

But unless you’re doing nothing to build professional business relationships, you can probably do less random “networking” and still get the results you need.

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The Top Money Making Sites of 2017

If you’re an entrepreneur looking to start up your very own money making website, you’ll be surprised to know that there are actually quite a few different types of sites you can create.

Choosing the right one for your site can be crucial too. Some sites will perform much better than others; but some sites will require a lot more effort on your part to make. It you’re just looking for a part-time gig, or something you can do in your evenings, then taking up the challenge of a site that takes 20 hours+ a week to manage is just setting yourself up for failure.

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Get your business message right in 3-steps

Do you often feel like your competitors are always one step ahead of you and you are being left behind? Or have you tried marketing your business online and are getting results that are less than what you hoped for or expected? You are not alone.

Over the years I have worked with many different businesses and helped them to their online marketing in line and working for them. I understand how confusing and complex online marketing messaging can be, and the daunting and overwhelming task it can be for some business owners. Online technology and ranking systems are constantly changing and everywhere you turn online there is conflicting advice and opinions.

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Five simple ways to enhances employee engagement with your company intranet

Embracing the shift to social-media style interactions is an effective way to encourage collaboration in business. Features such as ‘likes’ ‘shares’ and comments’ have become instinctive, especially to the new wave of millennial employees.  Adopting digital communication techniques in the workplace can enhance employee engagement and productivity due to the familiarity and simplicity of the interactions.

Digital interactions at work are not a new idea. Intranet systems to support internal collaborations have been around for years, however, older systems were clunky and difficult to navigate, due to the heavy design influence from the desktop experience. In addition the idea of a platform such as an intranet for business being used in a similar way to how Facebook or Twitter is used today is not something that would have ever occurred to anyone. The substantial cost of the hardware, maintenance and technical updates made intranet systems unfeasible for small and upcoming businesses, due to the financial strain.

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Upgrading Business for Modern Times

Upgrading your business

When starting a business, you often operate with the bare bones necessary to operate. You may be shipping items out of your garage or having your staff hand-write receipts, entering the sales on an old-fashioned cash register. However, as your business grows, you may find these processes cumbersome and inaccurate. These tips can help you bring your business into the modern world and may actually increase your bottom line.

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5 Ideas To Boost Your Motivation

Do you find yourself struggling to accomplish goals and tasks on a constant basis? Even the simplest actions can send anyone into their rebellious, lazy minds sometimes. Though, there are ways around this, and there is always room for improvement.

 

Inspiration

We can all forget the things we are inspired by. When we neglect to remember, motivation can float away with that faint inspiration. Try recalling the things which originally inspired you to be where you are, in whatever category necessary. When you constantly supplement yourself with inspiring material, you feel like getting more accomplished to reach aspired goals.

One of the best ways to gain an exciting new perspective if you feel like you’re stuck in a rut is getting in touch with a small business executive coach.

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Five Tips For A Successful Online Marketing Strategy

Your employees play a large part in the success or failure of your business — and it’s up to you to motivate them to give their best efforts. These six tips will help you to succeed with managing your employees.

These tips were compiled by a retail store manager with extensive experience incorporating methods suggested by Gallup’s business journal in their “Feedback for Real” study. However, the same tips will work for most managers in just about every sort of business environment.

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The 10 free social media tools you should start using in your marketing now

10 Free Social Media Marketing tools

“Why would I need social media tools to run my business online?” you might ask. After all you have Facebook and Twitter. You use Instagram and Snapchat. You know how it all works.

Well, we might use social media everyday in our loves but anyone that has ever run social for a business will know that managing social marketing is far from a walk in the park.

To really stand out takes a lot of effort. Online consumers have a strong filter for ads and unless your ad is unique, striking and thought-provoking you just won’t cut through the noise. Every element needs to work, from the image to the copy to the message needs to work together to capture user’s attention.

But if you don’t have the budget to hire a content-strategist, graphic designer and copywriter for social, we have the list for you. We’ve put together the essential social media marketing tools that you can use 100% for free.

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How To Deliver A Perfect Selling Pitch?

I have been trying to restrict my work towards one topic this week – Set up an Online Business. Once you know what you need to sell, be it a product or service, you must work your ass off to prepare a perfect selling pitch. But how the hell a simple combination of words describing what you do and what you have to offer to your customer become ‘perfect’?

Here’s how you can convert your simple ineffective selling pitch to a perfect selling pitch that can never be resisted.  Your selling pitch should be so good that your customers act as if you have bound them under a magical spell and come to you and buy what you’re selling. Here’s how you can make it REAL!

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