In order for a company to realise success, it’s absolutely imperative to have a well-thought-out marketing plan. A well-rounded marketing plan is one that includes online and offline efforts in order to target the absolute maximum number of potential clients and customers. For those business owners who are trying to juggle it all on their own, including the marketing plan, it can be rather difficult to find the time to get it all done. Digital marketing may be one area that a company makes concessions in, figuring it’s not necessary.
There is so much to consider when you’re starting a new business adventure. From designing a unique logo and website, to business branding, budget and risk management, setting up the right insurance cover is just a small, but essential, part of the bigger picture. Unfortunately though, it’s usually one of the last thoughts and investments we tend to make.
Take your marks, get set, go!!! 2018 is underway full steam ahead. As 2017 flashed before us, some of us may still be slowing getting back into the swings of things, whilst others have already ramped up. Either way, if you have set your plans and goals for the year, or not, here are my top tips to ensure 2018 is going to be Bigger, Brighter & Bolder.
Regardless of whether you feel fine or not, regular health checks with your GP are essential. As adults, we’re urged to seek these regular reviews of our full body health to anticipate or prevent health issues down the track. The older we get the more vital it is to stay on top of these things. The same goes for your business. You wouldn’t put your health on the backburner, so keeping your business’ health in check should be just as a high of a priority.
It’s these indispensable health checks, body or business, that provide an easy way to spot potential problems before they happen. And when your hard work is at stake or you’re building a small business empire, skimping on periodic checks can be a recipe for disaster. Not to mention, the financial and business risks you expose yourself to in the process.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett.
I find myself appealing to the wisdom of this quote a lot. Why? Because people still don’t seem to get it! I don’t know if they ever will.
We live in a time of unprecedented uncertainty and distrust and yet people still fail to recognise that reputation is everything.
Business leaders recognise the need to conduct business risk assessments, but all too often we overlook some major risks. Time and again I see people – smart people – underestimate brand and reputation as major risks. Often I see people fail to recognise brand and reputation as risks at all.
Outsourcing business functions are one the smartest ways to save time, money and resources. As a small business owner, it can be hard to know when to delegate. But if you want to achieve all your corporate goals and grow successfully, knowing when to share your plate is vital.
There’s no denying that outsourcing saves time and money and frees up your team so you – as the business owner – can focus on your core strengths. And who wants to waste precious skills on attempting tasks that can be better left to the experts, anyway? When it’s your hard work and budding business at stake though, leaving certain jobs to other people can be a scary thought.
The Internet is oversaturated with content. Every minute, 400 hours of new video are uploaded to YouTube and 350 thousand tweets are sent. Every day, more than 2 million blog posts get published. This all has made digital marketing more complex than ever. How are you supposed to build any Google Authority with all that noise? In order to be able to devise successful digital marketing strategies, today’s marketers must innovate.
The year 2017 is coming close to its end, and marketers are trying to develop their own unique digital marketing strategies for success. The best marketers are trying to think beyond best practices and are willing to innovate. Others are wondering whether they should stay on the course they planned in 2017, or adjust. The reality of the business world is that it’s constantly changing and one needs to keep up with trends in order to succeed. To prepare for the upcoming year, you should know the current digital marketing trends and consider implementing them into your existing digital marketing strategies.
Workers compensation is a financial compensation given to employees should they become injured or ill as a result of their work. It will usually include payments such as a lump sum payment, recurring loss of income payments and usually includes assistance to pay for medical related assistance.
This guide outlines the obligations of you as an employer, the steps involved in the event of an incident and the benefits of providing a fair workers compensation plan.
Can you believe it, it’s almost that time of year (again)! Christmas is just around the corner which means planning starts now if you want to make the ultimate impression. As much as we get excited about the festive season and all the wonderful things that come with it, it’s important to use this time as an opportunity to show your clients just how valued they are and how much business just wouldn’t be what it is without them.
It’s easy to get caught up in the hustle and bustle of finalising work before the New Year rolls in too. But don’t let that be an excuse to skimp on quality and design when deciding how to wish your customers a Merry Christmas. Getting creative with the right printed products offers the perfect excuse to connect with your clients. And in the leadup to the festive season, showing appreciation and spreading that holiday cheer is essential. It’s also a fantastic integrated marketing opportunity to showcase your brand in a stylish and fun way. Here are a few creative ideas to show your gratitude and wish your customers a Merry Christmas this year: