There has been an explosive growth of businesses using social media networking sites over the past few years. Businesses use social media for 5 main reasons:
- To improve awareness about their products/services
- To build their brand and their online presence
- To reach out to new cliental
- To engage with existing customers
What are the benefits of social media?
Customers are the most important asset for every business. Without them every store, office or warehouse would be abandoned, dusty and forgotten by the world. And most customers nowadays know that their value goes way beyond their wallets. In this digital age people know what they want, know how to get it, and they know that one bad online review can cost business owners a lot. This is why making sure all your clients are happy is pivotal to your success. Statistics show that it costs at least five times less to keep a regular client than to find new ones. So, here are a few useful tips to help you retain your customers and build a bright and successful brand image.
Hiring an accountant is a great idea if you’re self-employed, or thinking about becoming self-employed. They can help you along the road every step of the way, from offering you fantastic financial advice when you’re getting started to managing your ongoing jobs.
I personally work with the team at Koustas chartered accountants. For years I resisted the idea of paying someone to sort out my finances thinking I was saving money by doing it myself. However, one of the first lessons you should always learn when running your own business is: your time = money. If I’m spending time doing something when I could be doing work for clients, I am losing money.
I am a marketing specialist. For some people this doesn’t mean much, for others it means nothing. To be honest, at the moment I applied for the position, it was a little blurry for me as well.
Marketing specialist is a general term and could refer to many specific types of specialists including sales managers, promotional managers, advertising representatives, public relations specialists, online marketing experts, etc., in some cases more than one of these types.
Hiring your first employee can be scary. You’re (usually) putting trust into somebody you haven’t got much of any working history with to complete tasks that are essential to your company’s operations, and you’re forking over hard-earned cash in return without 100% certainty on whether or not that person will realistically deliver what you need. A scarier scenario is hiring somebody for a job you need done that you don’t have any understanding of at all, and therefore can’t do nearly as detailed of quality assurance in the early days.
by: Rebecca Gutierrez, Director of Marketing, OBMI
Let’s face it, it’s a noisy digital world out there and standing above the crowd is difficult and time-consuming! LinkedIn has recently launched their newly designed profile pages for both companies and individuals which can help your profile stand out amongst the clutter. Although initially in beta nearly every profile has now been updated. There are some big changes to the updates and make a great profile even more important. Below are some tips on how to create a killer profile.
Startup culture is taking off in many cities across the country. Especially prevalent in the IT industry, startups provide individuals with outstanding opportunities to showcase their talent to the world. Although big MNCs are great to work for, startups come with a bundle of advantages too. Since I am working for one, I will be able to tell you guys out of the experience. Read on to find out more.
Branding isn’t about having a good logo, matching design and talking of your brand all the time. Branding involves much more than this… it involves building trust and credibility. You customers must know you and have trust in you. There’s a lot in branding that must know to be successful.
Companies that have seen a decrease in website traffic in recent months and have blamed it on unfavorable market conditions, their production or marketing department, may not have considered that this could be caused by something else. For example, it could be the effect of the “mobile revolution”.
At their initial stages, most of the startup founders are often found in garages, dormitories, or even at Wifi enabled coffee shops. Now it may sound economical and cozy, but as the startup grows, it need more employees, and more employees need more space.
If we talk about a few years back for now, entrepreneurs, looking for their first office space, had no idea about how to proceed. Now, there is more flexibility and options available in market to help you secure an office space for your startup.