Is video the ultimate platform?

Facebook has been on the cutting edge of social for many years now. With billions of users and advertisers paying millions every day, this is certainly a platform that should be taken notice of. Their latest move sees them take on Youtube in video.

The global corporation is to start paying video-makers for uploading their clips to the platform.

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Critical Factors to Consider Before Designing a Website

Designing a website is a fascinating process even though it comes with its own challenges. First, you need to remember that your site is going to be hosted on a platform that already has billions of other websites. Additionally, the billions of sites that are already there alongside others that will come afterwards will be competing to get the attention of the same visitors you are targeting. These facts combined mean that the most important considerations need to revolve around its visibility in the eyes of users since your main reason for creating the website is to enable people to visit it. One of the factors you have to consider is its safety, which means you will need to install SSL certificate. With this in mind, we welcome you to remain with this post to learn more about other critical factors that can affect the effectiveness of your website.

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3 reasons to invest in Influencer Marketing

Influencer marketing is one of the hottest ways to get your brand in front of a massive audience. It is rapidly expanding and attracting more businesses to implement this strategy as part of their marketing campaigns. Yet, there are still brands that aren’t on board yet as not all are familiar with the benefits of this recently popular marketing strategy.

I want to highlight three reasons why influencer marketing, without a doubt, needs to be a part of your marketing strategy.

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4 things to remember from a legal perspective when choosing a name for your business

Aside from marketing and commercial considerations, choosing a name for your business is an important decision from a legal perspective.  Doing it correctly from the beginning can save you a lot of time and expense down the track.

Many businesses are involved in expensive intellectual property related disputes all the time basically because they did not do their homework initially and their brand is too similar to another brand which already exists in the marketplace and which relates to the same or similar goods or services.

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Networking Tip: How to Do Less Networking for More Results

Here’s some unexpected advice from a business networking expert: you could spend less time on your business networking.

Yes, really! You might expect to get encouragement that you should get out there and do more. Go to more events. Send more emails. Meet more people. More, more, more!!

But unless you’re doing nothing to build professional business relationships, you can probably do less random “networking” and still get the results you need.

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The Top Money Making Sites of 2017

If you’re an entrepreneur looking to start up your very own money making website, you’ll be surprised to know that there are actually quite a few different types of sites you can create.

Choosing the right one for your site can be crucial too. Some sites will perform much better than others; but some sites will require a lot more effort on your part to make. It you’re just looking for a part-time gig, or something you can do in your evenings, then taking up the challenge of a site that takes 20 hours+ a week to manage is just setting yourself up for failure.

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Get your business message right in 3-steps

Do you often feel like your competitors are always one step ahead of you and you are being left behind? Or have you tried marketing your business online and are getting results that are less than what you hoped for or expected? You are not alone.

Over the years I have worked with many different businesses and helped them to their online marketing in line and working for them. I understand how confusing and complex online marketing messaging can be, and the daunting and overwhelming task it can be for some business owners. Online technology and ranking systems are constantly changing and everywhere you turn online there is conflicting advice and opinions.

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Five simple employee engagement ideas using your company’s intranet

Need some simple ideas for employee engagement?

Embracing the shift to social-media style interactions is an effective way to encourage collaboration in business. Features such as ‘likes’ ‘shares’ and comments’ have become instinctive, especially to the new wave of millennial employees.  Adopting digital communication techniques in the workplace can enhance employee engagement and productivity due to the familiarity and simplicity of the interactions.

Digital interactions at work are not a new idea. Intranet systems to support internal collaborations have been around for years, however, older systems were clunky and difficult to navigate, due to the heavy design influence from the desktop experience. In addition the idea of a platform such as an intranet for business being used in a similar way to how Facebook or Twitter is used today is not something that would have ever occurred to anyone. The substantial cost of the hardware, maintenance and technical updates made intranet systems unfeasible for small and upcoming businesses, due to the financial strain.

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Upgrading Business for Modern Times

Upgrading your business

When starting a business, you often operate with the bare bones necessary to operate. You may be shipping items out of your garage or having your staff hand-write receipts, entering the sales on an old-fashioned cash register. However, as your business grows, you may find these processes cumbersome and inaccurate. These tips can help you bring your business into the modern world and may actually increase your bottom line.

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