Content marketing is one of the most effective ways to build a strong brand for your business. While there are dozens of strategies you can use to achieve your goal, the most effective is a guest posting strategy.
While it’s important to populate your own website with engaging, authoritative content, it’s just as important to share your content with other websites in order to promote your brand as an expert in your chosen field.
How to become an expert in international business without ever leaving your bedroom
If you can drive international traffic to your website, you are doing something right. It is very unlikely that any business, big or small, won’t have a website and by getting potential customers to that website is a very powerful tool. And so SEO was born. A whole professional dedicated to optimizing a website to help drive traffic from Google and other search engines. However, if you want to really progress your business to the next level, international SEO should be considered.
With comprehensive travel networks around the world, it is not unrealistic to create a whole business that is simply just a website. No shop required, limited overheads needed, just the ability to bring in traffic… And what if this traffic comes from all around the world? Well, you’re onto a winner!
So how can it be done? Is there a magic answer?
Just like a traditional business, international SEO is actually very simple in its principle. Google wants to reward businesses that it thinks people want to see in the search results. If my business doesn’t sell clothes and doesn’t ship to Sweden, why would google want Swedish customers seeing my website on the first page of Google when they search. They don’t. So before you go off and try to become an SEO expert, make sure you have a business model.
One of the first things to consider is language/translation. Get native speakers to translate things and make sure you’re using the right type of language. Once you’ve done this, you need to focus on the cultural adaptation of your business. What is working in the local region? This is where vigorous research is needed. The businesses that are successful are the ones that understand their customer’s needs. Don’t assume you know what a Japanese single mother spends her disposable income on – you need to make decisions based on facts and research. This doesn’t have to be a chore, this can often be a fun part of the process and often open your eyes up to new opportunities as well.
The basis of any great relationship must start with trust. If you want to succeed in SEO, you need to work hard to gain Google’s trust first. Building any valuable relationship, whether in person or as an online brand, requires the core component of trust to work effectively. And unfortunately, it’s not something that just happens overnight , if it did Google authority would be meaningless and it wouldn’t be one of the most powerful companies on the planet.
SEO can get a pretty bad rap, with black hat SEO companies using dodgy link building strategies to get short term wins. The truth is though; if you want your website, business and brand to rank well in the organic Search Engine Result Pages (SERPs) – you need to do the hard yards first. And that takes times, skill and effort. Whether you’re using a reputable SEO agency or managing it in-house, the process is a long one, and slow and steady wins the race. With the right tools and best practices though you can start building your Google authority today!
Most blogs are boring, especially business ones. There is no polite way of saying it.
A business selling carpets have been told that they should start blogging. So they write a blog that is very technical and over most people’s heads. This doesn’t engage their customers, in fact, they won’t bother even reading it. The majority of corporate blogs read like product information sheets. They can often be too salesy and the company thinks it’s a great way to promote their products even more.
This is why many businesses don’t have successful blogs. And this is great news for you, as you can take advantage of this resource. If done well, a company blog is a powerful inbound marketing tool… bringing traffic in. If your products are good, then these leads will turn into paying customers. It’s as easy as that!
However, other independent blogs go the other way and just sound like the world’s most boring diaries instead. They aren’t employed by anyone and have a tendency to include too much irrelevant info. In today’s world, you need to engage your audience very quickly or consider them lost. This has led to people focusing on content marketing and investing in thought-provoking content that will delight potential customers.
When writing a blog, always consider what’s in it for the reader. If the article is just very generic or boring and doesn’t excite the reader then your blog won’t do well. Don’t try and post 10 articles every day and rush them. Instead, aim for a couple of very high quality articles each month. Spend a day researching and gathering information and look to combine this data with great visual pictures. An article doesn’t have to be writing (although it helps if trying to rank in google) as pictures and videos can convey your point in an easy-to-digest manner.
It doesn’t take a lot of effort and a blog can be your secret weapon so what are you waiting for? Start blogging today!
One of the biggest freight challenges small business owners are facing today is the Freight Costs when buying products from the USA. Often US companies will not ship to Australia or will charge exorbitant freight prices. In today’s 60 Second Business Quick Tip we will show you a way to overcome this problem and save money on buying from the USA with a specialist service from Australia Post!
Facebook has been on the cutting edge of social for many years now. With billions of users and advertisers paying millions every day, this is certainly a platform that should be taken notice of. Their latest move sees them take on Youtube in video.
The global corporation is to start paying video-makers for uploading their clips to the platform.
We’re living in a world of contradiction.
On the one hand, multiple reports tell us 30 percent of human jobs will be lost to automation in the next 15 years and 97 per cent of marketers feel positive about leveraging AI to make their jobs easier.
Designing a website is a fascinating process even though it comes with its own challenges. First, you need to remember that your site is going to be hosted on a platform that already has billions of other websites. Additionally, the billions of sites that are already there alongside others that will come afterwards will be competing to get the attention of the same visitors you are targeting. These facts combined mean that the most important considerations need to revolve around its visibility in the eyes of users since your main reason for creating the website is to enable people to visit it. One of the factors you have to consider is its safety, which means you will need to install SSL certificate. With this in mind, we welcome you to remain with this post to learn more about other critical factors that can affect the effectiveness of your website.
Influencer marketing is one of the hottest ways to get your brand in front of a massive audience. It is rapidly expanding and attracting more businesses to implement this strategy as part of their marketing campaigns. Yet, there are still brands that aren’t on board yet as not all are familiar with the benefits of this recently popular marketing strategy.
I want to highlight three reasons why influencer marketing, without a doubt, needs to be a part of your marketing strategy.
Aside from marketing and commercial considerations, choosing a name for your business is an important decision from a legal perspective. Doing it correctly from the beginning can save you a lot of time and expense down the track.
Many businesses are involved in expensive intellectual property related disputes all the time basically because they did not do their homework initially and their brand is too similar to another brand which already exists in the marketplace and which relates to the same or similar goods or services.