Helpful Information For Folks Wanting Well Being Careers

Usually when the particular economy is performing poorly, and right now there aren’t virtually any available jobs generally in most sectors of the economy, health careers tend to be different. Practically anywhere an individual go, you will find high spending job opportunities in lots of fields, such as nursing.

There are tonnes of common people, who live around, have different educational backdrops, and are typical different age groups, who will get careers inside the health industry, and this informative article is concerning them, not the particular few individuals who have the certification and desire to attend medical university.

Dental assistants come in demand just about everywhere. They’re health specialists who work in the dentist’s business office and benefit many jobs, such since taking x-rays, getting patients create for tooth procedures, checking patients’ health-related records and lots of other items. If an individual work in this type of environment you will need to be sociable also to help the patients feel comfortable because a lot of people are stressed about planning to the dental office. It’s crucial that you be alert on this job to enable you to assist the particular dentist at all that is necessary, like passing instruments to them while procedures are increasingly being performed. You may get a certificate to become Certified Tooth Assistant with many local community colleges or check out some dental clinic website (eg:

Jobs inside the health attention industry absolutely are plentiful nevertheless they do vary with regards to the county and also state where you stay. That’s exactly why, if you might be thinking regarding exploring any health job, you must investigate your neighbourhood job industry. You are capable of doing this simply by looking within your newspaper’s Aid Wanted part, look regarding statistics concerning employment in your local area, etc. If you wish to enter any lucrative well-being career but you are not living inside the ideal place because of this, you may choose to consider transferring. For one of the most part, health occupations are a number of the strongest chapters of our economic system.

Pharmacists are usually well paid out professionals inside the medical industry, and that is another location where career opportunities are usually plentiful. As any pharmacist, you are going to help individuals with medications and non-prescription drugs also. This can be a profession that will require you to record tonnes regarding information just like medical records as well as the needs of numerous patients. Dispensing a bad medication may have life or perhaps death effects, so it is a career with significant amounts of responsibility.
You’ll want a huge education which includes a basic degree plus a certification that will require the passing of your exam becoming a pharmacist. If you’d prefer the notion of working ion this field, start learning everything you can concerning pharmacy universities
and one other thing that get excited about this job. We have got explored a number of the health careers which can be in sought after right today. If you research before you buy you will see a number of others.

Health careers may be really rewarding nevertheless they are packed with challenges also. If this kind of sounds interesting for your requirements, take any look to see what sort of health job opportunities exist locally.

Continue Reading

Find the RIGHT target market

When you are marketing your company, have you thought about who you’re marketing to?

I think most people would just say yes to this question without giving too much thought to is but the one thing I have found that when you dig into this question just a little deeper, people are often very surprised just how little they understand who their target market is.

An an example of this I worked on recently was a company that offers Ski Myoko ski packages in Japan. This company offers an incredible product – they are fully tailored ski packages at ski resorts that are removed from the tourist trap resorts most people end up booking when they organise their own ski trips. They give people a shortcut to the sort of resorts and local ski runs that usually aren’t available to non-native speakers.

Continue Reading

Low cost marketing

What’s marketing a business all about?
I was talking to a friend of mine recently, Len Watterson – who is an amazing piano tuner in Melbourne, but is completely lost when it comes to marketing himself. He asked me, what’s marketing all about? There’s no doubt about it, marketing is a popular buzzword for people in business. As a business owner you know you should be doing it, but do you really understand what marketing is? And importantly, how can you go about it without it costing you a fortune?

Here’s some advice to get you thinking. Once you’ve worked out your customer needs and wants you can be very, very specific and very targeted about what your marketing is.
This is where I tell people to think there are three phases to marketing – review, analysis and planning.

*Can you tell me more about the review phase? *
This is the most important phase. This is where you have to look at yourself, if you are the owner or the person running the business. In most cases the onus for running and marketing that business comes back to you. What skills do you have?
What are you really good at? What are you not so good at?
Then you have to look at the business itself. You’ve got to do a SWOT analysis on you and your business.

What’s a SWOT?
You can do a SWOT (strengths, weaknesses, opportunities, threats) where you look at your business system, your client base and your competitors. Think about all the aspects of your business.

OK, so that’s the review phase, what’s the next phase?
The Analysis Phase is the most complicated part. Here, you gather all the information found during the review, put it up on flip charts or post it notes, stick it around the room and start to ask:
o Where is the business going?
o Who are the target markets?
o Which are the most profitable, easiest to get and most desirable markets? Once you’ve done that, you can say,
o These are my targets.
o What sort of product development do I need to do?
o What sort of marketing should I be doing?

So you start to analyse where the business growth is going to come from.

So what’s involved in the planning phase?
That’s the ‘do-it’ phase. Here you need to look at putting financial goals on each of your marketing strategies. You may have three or four target market segments you’re going after. You may say: “Ok I want five new clients from this market segment who’ll average about $10,000 each. That may mean we have $50,000 to bring in from that area.”
Next you work out the strategies of what we’re actually going to do.
So the planning process is the fun part, actually going out there and doing it. It’s things such as deciding to take an ad. A lot of people decide to take an ad at the start of the process but they’re not really sure who they’re targeting. You can save money when you start to be very focused on your target market and what business you want.

I don’t have much money to spend so do you have any tips?
Most businesses don’t have unlimited resources (time, money and energy) to spend on marketing. Brand new businesses have heaps of time and energy but very little money. More established businesses probably have more money but time and energy is more limited.
Experts say you should put a market boundary or artificial boundary around your business to show where you’re going to spend the majority of your time, energy and money.

Those boundaries can be:
o a geographical area
o an industrial boundary
o an age boundary
o a sex boundary
o an attitudinal boundary.

For example, if you’re selling a product to an environmentally aware group, you might have an environmentally aware boundary. It’s a way of making sure you get the most out of your marketing time, money and energy.

A lot of businesses tend to think they must be all things to all people. Focus on specific market segments or specific groups of clients and then target marketing specifically to them. Most businesses have one message, put it out to everybody and then leave it to the client to work out what’s in it for them. If you have target market segments with three or four types of clients you’re after you’d then tailor each of your marketing messages and each of your marketing strategies to suit those particular clients. That works better for small business operators than this “oh yes I must have all the business.”
Most of us have some clients we like better than others. Wouldn’t it be nice to have more of those and less of the ones you don’t like.

Is marketing a business expensive?
Not if you work out your customers needs and wants. Look at tight market segments and think of what you can do differently to attract a large number of the people in this group. Focus your advertising and marketing to your target market and you can save money.
Effective marketing should put financial goals on each marketing strategy.
Marketing overkill will happen if you don’t tailor your strategies to suit your specific target market. You’re wasting time and money on marketing to someone who isn’t specifically suited to your product.
Use marketing boundaries to decide how to divide your resources. This is an effective way to monitor and make sure you get the best out of your marketing money, time and energy.

If you’re needing help and want to hire a marketing agency, I’ve worked with Chatterbox Marketing Agency in Melbourne and they are great people that get results through a targeted and strategic approach.

Continue Reading

Building a business on repeat customers

Sometimes business owners focus far too much on attracting new business, when often the easiest customer to attract is someone who has already been a customer. If you have a quality product or service and can incentivise repeat business strategically then attracting business becomes a lot easier.

This week we’re talking to Sandra Gray from Sand Dunes Resort on the Sunshine Coast, Sandra has been running Sand Dunes Resort for over 10 years now and has built a strong business based mostly off repeat customers. Every year her resort is packed full and the large majority of them are customers who return each and every year for their holiday.

This makes her marketing efforts so much easier… after all, attracting new business can be hard in a competitive landscape.

Sandra has implemented a great rewards program rewarding people who come back time and time again to stay at the resort, giving them healthy discounts when they return for another stay. This coupled with a great resort, awesome beachfront location and amazing staff makes the customers not even think twice about their next holiday accommodation, they’re going straight back to Sand Dunes.

This is possible with a lot of businesses and far too often I see businesses spending big money and lots of time trying to attract new business when they have a huge database of customers who have previously experienced their product/service who would be easy to get them to come back for more with the right offer.

Think about this next time you’re trying to attract new business and you’re getting out your wallet to do so…

In saying that, this is not always possible for every business. For example working with Future Blinds on the Sunshine Coast, who manufacture the highest quality blinds Sunshine Coast has to offer. They get some repeat business but it’s very few and far between since they’re products last for so long and customers don’t need to come back for a long time once they’ve purchased off them. So although it should be investigated for all businesses, it will be more relevant to some more than others.

Continue Reading

Changing your revenue model to be more passive

There are a lot of businesses who charge an hourly rate for a service, working this way will enable you to make money and sometimes very good money as professionals charge quite high hourly rates, but at the end of the day you’re still exchanging time for money.

There’s an old saying, you’re never going to be rich until you can make money in your sleep, and it’s very true. Sure you might earn a lot charging an hourly rate and if you’re smart with your money you might become wealthy, or affluent, but never rich.

In order to make a lot of money you will have to work a lot of hours, losing work life balance, increasing stress and lowering your quality of life. So I want to talk to you today about a client I’m working with in order to help him stop exchanging time for money and instead working on creating more passive income streams.

Danny Kennedy is a personal trainer in Melbourne, for a long time he’s trained clients out of Albert Park and gotten them amazing results. He’s very good at what he does and works with some pretty high profile athletes.

But as a local personal trainer he is only ever exchanging time for money and he has to be present in order to train his clients. So what we’re doing is helping him create an online presence so that he can have a global exposure and create products where his time is not necessary. Products where the time is invested in creating the product but after that it doesn’t really matter whether we sell 1 or 1,000 it won’t require any extra time on his behalf. We’re also working on developing online personal training programs so that he can reach a larger audience and sell lower cost programs to more people that requires less of his time, enabling him to train more clients at once.

In order to do this Danny has set up a blog and is working on building his audience and his profile online. He’s doing this through creating in depth content resources aimed at helping people make changes in their life and teaching them about his philosophies. This increases his audience and exposure, impressing them enough to sign up to his mailing list where he can then provide more value and continue to promote his different products.

So far he has created some amazing content around how to lose weight, how to build muscle, DUP training, carb cycling and how to lose weight and drink alcohol. All of the information he provides gives a lot of value to the reader, which encourages them to follow him and eventually buy his products.

This change to his revenue model allows for Danny to stop exchanging time for money and to grow a business worth much more than a typical personal trainer. Sure it’s hard going at the start but in the long run it will be well worth it.

This type of thinking is appropriate to many types of businesses who charge by the hour, have a think about your business – how can you get out of the rat race and start making money while you sleep?

Continue Reading

How VolP Phones Can Save Your Business Money

The internet has triggered a rapid change in the communication industry and the trend has gained momentum and, there is no pointer that this inclination is going to slow down anytime soon. The inception of Voice over Internet Protocol (VolP) has left many businesses to stem from their former telephone methodology. This new framework is offering business with lucre features besides having financial savings that come with VolP.

How VolP Works

Diverse from habitual telephone companies, with VolP you’ll not rely on telephone lines to make a link and disseminate. A broadband internet tie-in such as DSL, cable or satellite is used as an avenue to channel calls electronically over the internet. The recipient of the call is not a must should have a VolP connection simply because calls placed in this modus can reach any cell phone or telephone. This has made it easier to make calls around the globe for at a customary rate instead of extra amount. This also gives an opportunity for service providers to offer a linear rate monthly rate fee regardless of the service that is actually used (local or long-distance).

Although many businesses are now using VolP, there are some which still have the big question of whether VolP will save money or increase cost? The answer is yes, VolP help saves money and, there are sundry ways that this happens. Take a look

No International Calling Fee

Call cost is a prime consideration for many businesses especially if you make calls overseas to speak to manufacturers and distributors. With traditional phone lines, it is easier to accrue expensive cost but with VolP, you will reduce the cost because you will be wielding an internet connection to make calls. The best part is that many providers offer video conference and conferencing allowing you to communicate to a number of blocs at the same time. This can help you save some serious dollars besides enjoying a streamlined communication.

Call Stalking and Monitoring

VolP has features such as call tracking and calls recording which will help you increase your business coherence. With these features, you will be able to track he output of your sales team, inclusive of the metrics like a number of calls made each day and time spent on each call, assure quality control with regular reviews and improve staff tuition using good or bad call examples. You will able to keep your sales team on track and hit their targets each month.

Aerodynamic Employee Communication

A VolP system comes with workflow features such as Company-focused instant messaging, instant see where you can view colleagues and staff that is online and when, and peer to peer chat for an efficient and easier conference calls. With all these, your teams will communicate in time thus helping everyone gets work done in less time.

Operating a business is an extortionate affair; therefore, cutting back expenses is important. Getting your business setup with a business VolP phone system and plan is not only a business asset but it will reduce your communication costs substantially. You will have everything you need at the same time; you’d have reduced your overhead costs.

Continue Reading

How to Get An App Developed for Your Business

Since the inauguration of mobile application development, many business, and upcoming entrepreneurs have joined the use of applications to take their businesses to the next level. Although many are not well aware of how to get their feet wet, but the rate at which applications are being generated shows it’s a lucrative business.

To develop an application for your business isn’t a facile affair. As you deliberate on how you can go about your application initiation, there are those already in the progress of instigation, marketing and even reaping from their apps. To help you navigate this bumpy ride, below are common ones that will help you develop a successful app.

Which App Idea to Start?

Perhaps you have many app ideas and you don’t know which one to follow. Successful entrepreneurs have built their business on multiple ideas. So, don’t hold yourself to a single app idea. Apps are like single music hit. You never know which one will hit. After you launch your app, give it a grace period of 6 months. If you see your user base isn’t growing, budge onto another idea

Where to Start

Jot down all your ideas as clearly as possible. Peruse the internet and note prototyping tools and create functional elements of your app. Look for an app developer that can design and develop your app once you are coherent about your essentials. In my personal experience I’ve used Production Media App Developers in Melbourne and they offered a great service at a reasonable price. But there are plenty out there

How to tell if Customers want your App

It’s desirable that you get into the market with a prototype. Design your app with core propositions and see if customers are ready to buy it. The moment they do, you will receive important feedback that will help you to modify your app to meet customers’ expectations and business as well.

Distinguish Between Mobile Website and Native App

Deciding whether you need an app or whether a cheaper mobile friendly website would do the job is an important decision, one that could save you a lot of money. There are thousands of applications in the Android App Store and iOS and you will be competing against the best-selling apps and the best to be seen and engaged with.

Should the App Development be in-house or outsourced?

If you look at popular products like Skype and Alibaba, they were outsourced during their initial days. In this case, you can keep the cost low by outsourcing your product to a provider who wholly understands your requirements. If your product continues to be in demand, you can then take over the development and maintenance in-house.

Should you submit your App to the App Store or Android Market?

Create developers account with Google and Apple by registering through their websites. Pay yearly app store fee of $99 for Apple and $25 for Google. The process of transferring you app to the app store should be done by your developer.

What next after your app is ready?

Products don’t take themselves to customers, you need to do that. You have to tell customers where to find them. The same applies to your app. Although app-store optimization can help you to get discovered, you still need to take your app to market visibility.

Marketing your App

The best form of marketing for any business app is the use of a third-party endorsement where press coverage, reviews from bloggers and word of mouth should be a go for.

How much will it Cost to Develop an App?

Application development depends on several factors. But it ranges between $3,000 up to $100,000 or even more depending on complexity.

I believe you have been able to get something from this article. Now, go and get your app developed.

Continue Reading

Save time, save money

When it comes to matters of tax, most people don’t know what they don’t know! That’s why seeking out expert help is important.

The key to running a good business is finding experts, such as an accountant, business coach, bank manager or lawyer, who can add value.

When the end of the financial year approaches, the focus for most businesses is on how they can minimise their tax. But you should work with your accountant several times during the year not just at the end of the financial year. Quite often cashflow issues at this time can reduce your options for reducing your tax.

A trustworthy accountant who can work with you on developing strategies to take your business forward, is not easy to find. Many accountants are either busy tending to compliance or don’t have the skills to be a business adviser. Still, you shouldn’t give up the search.

Continue Reading

Help from above

It is one of the oldest cliches in small business, but it is one of the most misunderstood. It says one of the greatest problems with small business people is that they spend too much time working in their business and not enough time on their business.

When it comes to government money or assistance and contracts there are so many business owners out there with their heads down, ‘doing it, doing it, doing it’ as Michael Gerber has said in the past, that they don’t see the opportunities just waiting to be discovered.

Gerber, the author of the E-Myth Revisited, a perennial international best-seller, differentiates the entrepreneur from the technician, who simply does the work in his or her own business. The entrepreneur works on the business.

Working on doesn’t just mean thinking laterally about market opportunities, which searching for government contracts – at federal, state and local government levels – could mean. It also means thinking about government assistance out there that could make you take your business to the next level, to a new overseas market or to network into other groups who could tell you something you don’t know and create opportunities for you at the same time.

Two classic suppliers of government assistance that every creative business owner – oh, let’s call them entrepreneurs – should think about are AusIndustry and Austrade.

AusIndustry has a myriad of money grants that can help bankroll research and development (R&D) and ultimately innovation. Meanwhile, Austrade’s export development grant has become a great encouragement for entrepreneurs who think outside the domestic market square.

I recently saw a guy who has patented an invention, all on his own time and it cost him tens of thousands of dollars to develop the concept and patent it. Luckily for him, while he was too busy working in his business to see the opportunities, his accountant did his thinking on the business for him and put him in touch with an expert adviser who took him to AusIndustry.

The advice he received helped him add protection to his patent for overseas opportunities and showed him how to access government grants. This guy was lucky to have a lateral thinking accountant – most business people don’t and miss out.
For inventive business owners committed to R&D, looking for money to make their dream come true, be aware that AusIndustry has helped thousands of businesses and many have received hundreds of thousands of dollars. AusIndustry has opened the doors for many exporters and its Export Market Development Grant offers assistance in defraying the costs of the promotion of a product or service overseas.

The bottom line is if you are making money overseas, whether it is via transporting products by plane, ship or eBay, there are many monetary reasons to contact Austrade.

If you are too time poor to work on your business, use a search engine – contact government bodies or industry groups to find expert consultants who know how to help small operators tap into government assistance.

Finally, if you are afraid of the expense of using experts to position yourself for government contracts or assistance, then start putting on your networking thinking caps.

Many businesses have targeted various government departments by putting their hand up to serve on various government-related committees. Some offer their time and expertise to be judges for awards or offer to help in business community groups such as Business Enterprise Centres.

By being on the boards of these groups they have worked their way into the favour of government departments and public servants, winding up with lucrative contracts.

Where there is a will and a damn smart plan, you can put yourself in the right place at the right time to pick up a plum public prize.

Continue Reading

Up close and personal with the ATO

Did you know that a small business can get a visit from the Australian Taxation Office with the surprising message, ‘We’re from the ATO and we want to help’?

At the centre of the ATO‘s help program is a business register which has been created following a business, for example, filing its first group tax return.

An officer from the tax office will then set up a meeting with the business owners, who can have a tax agent present if they want, to check that the correct record-keeping procedures are in place. There are tax advisers specifically assigned to this task force.

“Our work with small business shows time and pressure with record-keeping leads to downstream problems,” says the ATO‘s deputy commissioner, small business.

Apart from the one-off visits for new businesses, those on the register are monitored for two years to ensure that no tax problems develop.

If not checked early, tax mistakes may result in fines and back-tax payments but also could undermine cash flow, which is one of the biggest reasons for small businesses going bankrupt.

Don’t get caught
According to the ATO, businesses were surprised, but also very appreciative of the ATO‘s involvement.

There are four areas where small business often performs poorly:
o Record-keeping is often inadequate
o Budgeting for tax obligations is unrealistic
o Fringe benefits tax issues, where the business owner is unaware that there is an FBT liability
o Business structure problems, which give rise to different compliance issues.

On the issue of FBT, the ATO suggests that a business owner should simply ask whether the business delivers a benefit which is not in cash, particularly if the owner is also on the books as an employee.

The part-time use of a car owned by the business is a classic FBT issue. Aside from being keen to educate small businesses on FBT issues, the ATO is also concerned about businesses which are not really businesses.

Hobby farmers, direct marketers and people in the arts and craft area are sometimes targeted and tested to see whether they are a real business.

“There is a large number of people who are claiming tax deductions who are not really in business,” the ATO says.
However, the ATO doesn’t necessarily presume that home-based consultants are non-businesses.

Where do you fit in?
While some workers simply leave a job and become self employed to reduce the tax obligations of both the employer and the employee, the ATO conceded that in this age of downsizing some genuinely unemployed people were going into business for themselves.

The ATO suggested the following tests as key determinants of the existence of a business:
o Is there more than one customer?
o Is the consultant available to work for anyone?
o Does the consultant advertise?

All these characteristics of a real business would be important when the ATO investigates the credentials of a business.

In addition to the visiting program, the ATO holds free seminars and issues several helpful publications such as A Tax Guide For New Small Businesses, and A Guide To Keeping Your Business Records.

Getting close and personal with the ATO might be a way to keep on the right side of this often misunderstood organisation.

Continue Reading