STARTING A BUSINESS
BEING A LEADER
When you're starting a business, leadership is essential. Read Peter Switzer's tips on what it takes to be an entrepreneur, defining your vision and goals, and staying motivated while you develop your new business. Plus, learn the importance of decision-making, sharing your vision with staff, and successful strategies for managing your people in the all-important start-up phase.
Read Peter Switzer's articles on leadership now
MARKETING AND SALES
You can't have a successful business without selling. Find out what it takes to be successful in sales, get powerful hints for low cost marketing, and learn how to add that 'marketing magic' to your sales efforts. And remember, you don't need to do it all on your own. Peter Switzer will show you how to learn from the marketing success of others to give your start-up business the best chance of success.
Read Peter Switzer's articles on marketing and sales now
PEOPLE AND SYSTEMS
Get your start-up business off to a great start with the right people and the right systems. Read Peter Switzer's tips for deciding on the best business structure for you. Learn how to create systems to improve your business performance and your work-life balance. Find out how to attract and retain great staff to your start-up business. And get insider tips on what Australian employees really want in the workplace - and how to give it to them.
Read Peter Switzer's articles people and systems now
MONEY AND FINANCE
Mastering money and finance is a core skill when you're running a start-up business. Peter Switzer has invaluable advice on the best low cost business ideas, getting finance for cashflow or growth, and making the most of Government assistance and grants. Learn how to make cash forecasts, follow the money trail, and maximise your profitability. And make sure you understand how Australian tax law applies to your business.
Read Peter Switzer's articles on money and finance now
CUSTOMER SERVICE
Customers are the lifeblood of your start-up business. So it's essential to keep them coming back time and again. Read Peter Switzer's advice on developing customer relationships by providing superior customer service. Learn how to build your business credibility, the importance of word-of-mouth, and how to get customer feedback to really understand the needs of your customers.
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LATEST BLOG POSTS
Leadership lessons from big business
Posted by Peter Switzer
On 05/03/10 15:03
On a daily basis, Peter Switzer talks to those at the top of their game, but how did they get there? And, how can you make great leaders that will benefit your business?
Create systems that are outside the square
Posted by Peter Switzer
On 02/03/10 18:06
Create systems that are outside the square — Peter Switzer reveals how systems can grow your business 'My way or the highway' — rightly or wrongly, this is the slogan of many small business owners. And if you're a savvy business operator
Switzer's Hint
This is great advice after copping some bad news: "Out of every difficulty comes a learning."
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