STARTING A BUSINESS

BEING A LEADER

When you're starting a business, leadership is essential. Read tips on what it takes to be an entrepreneur, defining your vision and goals, and staying motivated while you develop your new business. Plus, learn the importance of decision-making, sharing your vision with staff, and successful strategies for managing your people in the all-important start-up phase.

The opinions expressed in these articles are those of the author and not those of Optus. The articles on this website contain general information only and are not intended to be relied on as legal, financial or professional advice. Readers should seek their own advice based on their specific business [or personal] needs.

Are the Boring Bits of Business Costing You Money?

If you look at Australia's Top 10 companies you'll see 4 banks, 2 miners, 1 insurer, 1 Telco, 1 supermarket and a hardware chain. Their products aren't all that glamorous but what do they do really well that makes them successful?

Getting your start-up on the map

The recent entry of social network giant Facebook into the geolocation game has sparked a wave of interest in location-based apps, with digital experts the world over predicting the likes of Facebook Places and Foursquare will soon be mainstream.

RECENT ARTICLES

Building a Personal Brand and then Connecting

While company brand building used to be very much the focus of publicity and public relations efforts, nowadays the trend has moved more towards building a personal identity or personal brand, based entirely around individuals.

Getting more from mobility for your business

We live in a world where high speed access to information is not just a norm, but a necessity. Being 'unavailable' is increasingly a thing of the past, with 93% of Australians now using the internet daily and 71% using Smartphones to do so, on the go