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Customers are the lifeblood of your start-up business. So it's essential to keep them coming back time and again. Read advice on developing customer relationships by providing superior customer service. Learn how to build your business credibility, the importance of word-of-mouth, and how to get customer feedback to really understand the needs of your customers.
The opinions expressed in these articles are those of the author and not those of Optus. The articles on this website contain general information only and are not intended to be relied on as legal, financial or professional advice. Readers should seek their own advice based on their specific business [or personal] needs.
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While company brand building used to be very much the focus of publicity and public relations efforts, nowadays the trend has moved more towards building a personal identity or personal brand, based entirely around individuals.
We live in a world where high speed access to information is not just a norm, but a necessity. Being 'unavailable' is increasingly a thing of the past, with 93% of Australians now using the internet daily and 71% using Smartphones to do so, on the go
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