I have been trying to restrict my work towards one topic this week – Set up an Online Business. Once you know what you need to sell, be it a product or service, you must work your ass off to prepare a perfect selling pitch. But how the hell a simple combination of words describing what you do and what you have to offer to your customer become ‘perfect’?
Here’s how you can convert your simple ineffective selling pitch to a perfect selling pitch that can never be resisted. Your selling pitch should be so good that your customers act as if you have bound them under a magical spell and come to you and buy what you’re selling. Here’s how you can make it REAL!
- Make it a conversation: did you ever like the lectures in your class? The long one-hour preaching is good enough to make you sleep and you can’t really do business while sleeping. Right? You need to make your customers interested in what you want to say. You need them to talk more than you do. Ask them questions. Beware! Twist your questions in such a way that one – it has an answer in either a yes or no, two – the answer always comes out to be what you want. Of course, such manipulations of words take time but you shouldn’t step on the ground before you get this done.
- Relate it to the customer: Do a thorough research about the needs and preferences of your customers. For example, I once represented an organization that provided the college students with an opportunity to gain valuable extra-curricular experience. In order to sell my product, I needed to relate it to what college students mostly aim for – Campus Placements. Once I understood that, my selling pitch was completely about getting them placed. And it worked like magic! You need to understand what your customer wants and blend your product in it in some way or the other.
- Keep it simple: Don’t try to be a Shakespeare with your selling pitch. The simple it is, the better it is. You need to explain even the most complex part of your business as if you’re talking to a kindergarten student. Get into the details but they must look as smooth as silk.
- Keep it short: Let’s say there are two competitors who are given a chance to present their business ideas. The number 1 is given 5 minutes while the number 2 is given 10 minutes to explain. Who do you think would deliver a better performance and has high chances of success? It would undoubtedly be number 1. Why? Because he took less time to explain. Less time also implies wiser choice of words. Human beings lose interest in a thing very quickly. It is difficult to make them stick till the end. It is better if you finish off before they start getting bored.
- Call to action: Maybe you’re delivering your selling pitch to the richest & wisest person in the world, but still you need to treat him like a child. Spoon feed him of what you want him to do once you stop speaking. If you have successfully implemented the last four points, the client would already be under a magical spell and would resonate to what you’re offering. Make sure you use this golden chance effectively. A call to action in simple and clear words is must.
Now you know how to deliver a perfect selling pitch. Don’t you? Go on… Start practicing. Remember! Keep it short and simple.