Shopping can never be better than this with online shopping. Reaching the nearest store, to purchase a couple of items would be a too long or slow process. You cannot change the design structure that is destined for an offline purchase. But it is always exciting and consuming to purchase online.
And that is why consumers prefer online shopping over reaching out stores. In spite of their preferences at times, they had to face particular difficulties purchasing online, which may cause them leave the store immediately and the results create a poor shopping experience.