Every smart business owner will understand the value of insurance. If you own any business, it’s crucial that you protect your livelihood with the right cover. Whether you’re operating as a sole trader or you have an army of employees, you are responsible for any legal implications arising from your work. And without adequate insurance, your assets are at stake.
If your business offers a professional advisory service, indemnity insurance is necessary to stay protected. While you may be confident in your abilities or have a proven record of accomplishment, it doesn’t safeguard you from legal action being taken out against you. Unsure whether indemnity insurance is right for your business? Here are some essential tips to weigh up:
Trade show and conference marketing present some fantastic opportunities for small businesses. These niche events offer the chance to build your brand, promote your products and services, generate leads and engage with current and potential customers. Careful planning is key to trade show success. But how do you attract visitors to YOUR stall and stand out from the competition?
Whether it be a campervan business, wedding business or anything else, there are plenty of expo prospects to benefit from. Trade show success is measured by how much effort you put into it. The biggest and best shows definitely have that competitive edge – but not all are successful. Here’s how to make sure yours is:
Many companies, business people and celebrities engage an image consultant to build a personal brand. You may be wondering what an image consulting company does, and whether you would benefit from the coaching? Read on to see why it is so important.
Regardless of whether you feel fine or not, regular health checks with your GP are essential. As adults, we’re urged to seek these regular reviews of our full body health to anticipate or prevent health issues down the track. The older we get the more vital it is to stay on top of these things. The same goes for your business. You wouldn’t put your health on the backburner, so keeping your business’ health in check should be just as a high of a priority.
It’s these indispensable health checks, body or business, that provide an easy way to spot potential problems before they happen. And when your hard work is at stake or you’re building a small business empire, skimping on periodic checks can be a recipe for disaster. Not to mention, the financial and business risks you expose yourself to in the process.
Can you believe it, it’s almost that time of year (again)! Christmas is just around the corner which means planning starts now if you want to make the ultimate impression. As much as we get excited about the festive season and all the wonderful things that come with it, it’s important to use this time as an opportunity to show your clients just how valued they are and how much business just wouldn’t be what it is without them.
It’s easy to get caught up in the hustle and bustle of finalising work before the New Year rolls in too. But don’t let that be an excuse to skimp on quality and design when deciding how to wish your customers a Merry Christmas. Getting creative with the right printed products offers the perfect excuse to connect with your clients. And in the leadup to the festive season, showing appreciation and spreading that holiday cheer is essential. It’s also a fantastic integrated marketing opportunity to showcase your brand in a stylish and fun way. Here are a few creative ideas to show your gratitude and wish your customers a Merry Christmas this year:
Customers are the most important asset for every business. Without them every store, office or warehouse would be abandoned, dusty and forgotten by the world. And most customers nowadays know that their value goes way beyond their wallets. In this digital age people know what they want, know how to get it, and they know that one bad online review can cost business owners a lot. This is why making sure all your clients are happy is pivotal to your success. Statistics show that it costs at least five times less to keep a regular client than to find new ones. While that doesn’t mean you shouldn’t focus on getting more clients there is a clear benefit for looking after the ones you already have. So, here are a few useful tips to help you retain your customers and build a bright and successful brand image.