Indemnity Insurance – Is it Essential for Your Business?

insurance policies

Every smart business owner will understand the value of insurance. If you own any business, it’s crucial that you protect your livelihood with the right cover. Whether you’re operating as a sole trader or you have an army of employees, you are responsible for any legal implications arising from your work.  And without adequate insurance, your assets are at stake.

If your business offers a professional advisory service, indemnity insurance is necessary to stay protected. While you may be confident in your abilities or have a proven record of accomplishment, it doesn’t safeguard you from legal action being taken out against you. Unsure whether indemnity insurance is right for your business? Here are some essential tips to weigh up:

Continue Reading

How to Increase Business With Referral Marketing

If you want your business to grow, it can come down to a few essential principles. Offer an outstanding product or service, fill a need or solve a problem, provide great customer service, and make sure everyone knows about your business.

Sounds simple, right? It isn’t. But let’s look at them individually because there is more than meets the eye when you start to get into details.

There’s lots of businesses that get by with a mediocre product or service, which is fine for some. But to experience real growth, you want to offer something that stands out, for a few reasons. It can create word of mouth, generate referrals, and help you grow business. Refrral marketing is a business strategy that can give you an edge – but you have to be offering quality for it to work.

Continue Reading

Creative Ways to Wish Your Customers a Merry Christmas!

Can you believe it, it’s almost that time of year (again)! Christmas is just around the corner which means planning starts now if you want to make the ultimate impression. As much as we get excited about the festive season and all the wonderful things that come with it, it’s important to use this time as an opportunity to show your clients just how valued they are and how much business just wouldn’t be what it is without them.

It’s easy to get caught up in the hustle and bustle of finalising work before the New Year rolls in too. But don’t let that be an excuse to skimp on quality and design when deciding how to wish your customers a Merry Christmas. Getting creative with the right printed products offers the perfect excuse to connect with your clients. And in the leadup to the festive season, showing appreciation and spreading that holiday cheer is essential. It’s also a fantastic integrated marketing opportunity to showcase your brand in a stylish and fun way. Here are a few creative ideas to show your gratitude and wish your customers a Merry Christmas this year:

Continue Reading

Customer Satisfaction – How to Get Your Clients to Return

Customers are the most important asset for every business. Without them every store, office or warehouse would be abandoned, dusty and forgotten by the world. And most customers nowadays know that their value goes way beyond their wallets. In this digital age people know what they want, know how to get it, and they know that one bad online review can cost business owners a lot. This is why making sure all your clients are happy is pivotal to your success. Statistics show that it costs at least five times less to keep a regular client than to find new ones. While that doesn’t mean you shouldn’t focus on getting more clients there is a clear benefit for looking after the ones you already have. So, here are a few useful tips to help you retain your customers and build a bright and successful brand image.

Continue Reading