Leadership and Reputation – The Biggest Business Risks for 2018

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“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett.

 

I find myself appealing to the wisdom of this quote a lot. Why? Because people still don’t seem to get it! I don’t know if they ever will.

We live in a time of unprecedented uncertainty and distrust and yet people still fail to recognise that reputation is everything.

Business leaders recognise the need to conduct business risk assessments, but all too often we overlook some major risks. Time and again I see people – smart people – underestimate brand and reputation as major risks. Often I see people fail to recognise brand and reputation as risks at all.

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