Google is one of the biggest and the most used search engines in the world today. Google Adwords has been developed by Google to facilitate paid marketing and advertising on this platform. Through this service, a brief advertising copy or a list of products or a video pertaining to the company’s product can be featured on Google’s search results. For this the company or the marketer bids on specific keywords so that whenever there is a search on those specified keywords, the company’s advertisement link will be displayed on Google’s search page. It works on the pay per click (PPC) philosophy. The advertiser bids for keywords and any query on Google related to those keywords should target the advertiser’s ad link. Before going for this marketing strategy, it is imperative to ensure following to make it a cost-effective service.