How to Successfully Market Your Business at an Event

Trade show and conference marketing present some fantastic opportunities for small businesses. These niche events offer the chance to build your brand, promote your products and services, generate leads and engage with current and potential customers. Careful planning is key to trade show success. But how do you attract visitors to YOUR stall and stand out from the competition?

Whether it be a campervan business, wedding business or anything else, there are plenty of expo prospects to benefit from. Trade show success is measured by how much effort you put into it. The biggest and best shows definitely have that competitive edge – but not all are successful. Here’s how to make sure yours is:

Continue Reading

How to Increase Business With Referral Marketing

If you want your business to grow, it can come down to a few essential principles. Offer an outstanding product or service, fill a need or solve a problem, provide great customer service, and make sure everyone knows about your business.

Sounds simple, right? It isn’t. But let’s look at them individually because there is more than meets the eye when you start to get into details.

There’s lots of businesses that get by with a mediocre product or service, which is fine for some. But to experience real growth, you want to offer something that stands out, for a few reasons. It can create word of mouth, generate referrals, and help you grow business. Refrral marketing is a business strategy that can give you an edge – but you have to be offering quality for it to work.

Continue Reading

How to Improve Your Bottom Line with Smart Outsourcing in 2018

Outsourcing business functions are one the smartest ways to save time, money and resources. As a small business owner, it can be hard to know when to delegate. But if you want to achieve all your corporate goals and grow successfully, knowing when to share your plate is vital.

There’s no denying that outsourcing saves time and money and frees up your team so you – as the business owner – can focus on your core strengths. And who wants to waste precious skills on attempting tasks that can be better left to the experts, anyway? When it’s your hard work and budding business at stake though, leaving certain jobs to other people can be a scary thought.

Continue Reading

Five simple employee engagement ideas using your company’s intranet

Need some simple ideas for employee engagement?

Embracing the shift to social-media style interactions is an effective way to encourage collaboration in business. Features such as ‘likes’ ‘shares’ and comments’ have become instinctive, especially to the new wave of millennial employees.  Adopting digital communication techniques in the workplace can enhance employee engagement and productivity due to the familiarity and simplicity of the interactions.

Digital interactions at work are not a new idea. Intranet systems to support internal collaborations have been around for years, however, older systems were clunky and difficult to navigate, due to the heavy design influence from the desktop experience. In addition the idea of a platform such as an intranet for business being used in a similar way to how Facebook or Twitter is used today is not something that would have ever occurred to anyone. The substantial cost of the hardware, maintenance and technical updates made intranet systems unfeasible for small and upcoming businesses, due to the financial strain.

Continue Reading

Upgrading Business for Modern Times

Upgrading your business

When starting a business, you often operate with the bare bones necessary to operate. You may be shipping items out of your garage or having your staff hand-write receipts, entering the sales on an old-fashioned cash register. However, as your business grows, you may find these processes cumbersome and inaccurate. These tips can help you bring your business into the modern world and may actually increase your bottom line.

Continue Reading

10 free social media tools you should start using in your marketing now

10 Free Social Media Marketing tools

“Why would I need social media tools to run my business online?” you might ask. After all you have Facebook and Twitter. You use Instagram and Snapchat. You know how it all works.

Well, we might use social media every day in our loves but anyone that has ever run social for a business will know that managing social marketing is far from a walk in the park.

To really stand out takes a lot of effort. Online consumers have a strong filter for ads and unless your ad is unique, striking and thought-provoking you just won’t cut through the noise. Every element needs to work, from the image to the copy to the message needs to work together to capture user’s attention.

But if you don’t have the budget to hire a content-strategist, graphic designer and copywriter for social, we have the list for you. We’ve put together the essential free social media marketing tools that you can use 100% for free.

Continue Reading