3 B2B Software Tools That Can Help Your Startup Grow

Nowadays, it is impossible to run a business without using any computer program (software) or mobile apps for that matter. There are huge amount of businesses moving towards virtual offices due to the many benefits of this way of working but the success of these transitions depend on the processes you have in place and how they run. Programs and apps are the best tools and resource to expedite what used to be tedious and manual processes that most businesses used to waste a lot of time and capital on – such as accounting, prospecting, and even client engagements.

Startups can benefit from entrepreneurial programs and apps the most. This is because of their relative efficiency and affordability. It is the most cost-efficient way to get things done with only minimal work. There is no need for extensive manpower to sustain processes, apps or programs can basically automate many types of tasks –  ranging from menial to even more complex works.

If you are an entrepreneur who’s still starting out in the industry, it is, however, important to filter put which of these tools are worth investing in or not. There are a lot of business-to-business (B2B) tools out there and if you want to maximize capital, it is best to choose carefully and stick to the ones that will be useful for the growth of your company.


  1. Asana

To ensure your company’s growth, you need to make sure that productivity is always high and that projects are completed in due time. And this is how Asana can help you. Asana is a project management tool that has a web and mobile version. It basically helps managers track every project progress, task deadlines and overall productivity per employee. It also helps every employee see the bigger picture of each project. Files and documents can also be uploaded and tracked easily in every given project. Its sleek design and ease of use are also a plus.

The best part is, Asana is free for small startup teams (maximum of 15 members). However, it only comes with basic features and settings, though it allows the reation of unlimited projects and tasks. For larger businesses, Asana is priced at $10 per employee, but it also comes with more advanced features, project options and support.

Related: Another type of project management tool is Wrike. Like Asana, it helps managers and entrepreneurs monitor tasks, employee productivity and project progress. However, its free version can only cater to a startup team of 5 members.


  1. SumoMe

Search Engine Optimization (SEO) may seem technical and complicated, but SumoMe will make it easier for every beginner and startup entrepreneur. The program actually offers a suite of tools that can help optimize websites, increase traffic and eventually reel in more customers – and you don’t even need to learn how to code!

It also has a List Builder tool which adds a sign-up form that pop-ups on your website to get basic customer data such as names and email addresses (which can be used for email marketing campaigns).

It also comes with a set of tracking tools that can help monitor progress and analyze what your visitors love the most in your website (which links they click on, and which content do they find most useful or entertaining).

SumoMe also has a free service for startups – which is perfect if you are still testing the waters. The paid version ranges from $29 to $199 per month.

Related: You can also use HootSuite if you want to jumpstart a social media campaign alongside your optimized website. A strong social media presence can contribute to better rankings and increased traffic.


  1. Infogram

If you are looking for a more efficient way to make graphs and interactive charts on progress reports or monthly and sales reports, then Infogram is the best tool for that. Again, there is no need to be an expert graphic designer to use this tool – it is easy to use and the output can be readily shared or embedded on social media pages, sites or into your own blogs. Infogram is also a handy tool for creating infographics that can help inform and engage your target clients and markets.

Infogram has a free version, but it only allows 10 projects in total and it does not ensure privacy options. Its premium version however starts at $19 to $149 each month.


Related: Piktochart is another infographic-creating tool that is easy to use even for non-designers and newbies. Users can also create other types of graphics such as slideshow presentations and flyers. It does not however have a free version – it only offers a free trial. Packages start at $13 each month and can go as high as $99 and up. If you don’t have a use for infographics, you can create simple images through a free graphic-making tool, Canva.


It is important to remember though that these tools will only help ease and speed up the processes of your business. Actual management would still take ground skills – and it is important to work that on a more personal level with partners and team members in the office.

Author: Gemma Reeves

Gemma Reeves is a seasoned writer who enjoys creating helpful articles and interesting stories. She has worked with several clients across different industries such as advertising, online marketing, technology, healthcare, family matters, and more. She is also an aspiring entrepreneur who is engaged in assisting other aspiring entrepreneurs in finding the best office space for their business.
Check out her company here: FindMyWorkspace

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