While it might be possible to optimize the current website effectively, it is most efficient to build necessary SEO components into architecture and site design right from go. Whether you are planning to hire a designer or using any pre-built template from scratch, it is vital to understand basics on how you can create an SEO friendly online site. There are some major factors to incorporate if you want a site that is both usable for visitors and optimized for search engine traffic and visibility.
- Proficient URL structure:
While determining the right URL structure to use, it is vital to ensure that the URLs help in indicating the topic of content clearly. It means things should be descriptive and static and must have relevant keywords so both visitor and search engines know what the page is all about. While using multi-words URL, the standard of an industry is to use dashes other than underscores. You should avoid using ID numbers or any other irrelevant and convoluted characters in URL. Your site visitors and Google will appreciate simple and short URL, which convey your content’s subject matter well.
- Descriptive and simple navigation:
You always want the navigation structure to be efficient, simple and easy for Google and even visitors to follow. This site will mainly place main navigation menu right across the top of the page or even vertically down the left part of a page. Even though some site owners are mainly tempted to put menu elsewhere, usability and many eye-tracking studies have shown that these chosen positions work best. Fly out and dropdown menus are okay but need to be used with care as they can be more difficult for robot visitors and humans to navigate.
- Going for the responsive design:
For ensuring that visitors can access site properly regardless of the device they are, having responsive website needs to be your priority. A dedicated mobile site can work well but responsive design helps in avoiding some sticky issues like duplicate content and having to build and maintain two of the separate sites. Even though it is beyond scope of this post, some changes to the Google algorithm have changed how you have to approach SEO in content strategies.
- Social media form of integration:
Now you have evidence that Google is not using social signals from Twitter and FB as part of the ranking algorithm. Well, the indirect benefits of these social media channels have always been proven. Social media propels content around the web and help it get in front of maximum people to gain more links and mentions. Therefore, it helps in increasing your search engine ranks too and even your credibility, brand awareness, reach and authority. Some practices for adding social into site includes ensuring that you have easy social media based share icons on product pages and blog posts.
- Some of the properly optimized images:
Whenever you are designing your website, ensure that images are of the minimal size used for providing the better user experience. A good practice is to resize an image to a size that you want to display and not just shrinking them in the source code. It can increase page loading times more. This step is rather important as slower loading speed has always been linked to worse user experience and some organic search rankings. Remember that alt image text is also pivotal. So, always remember to incorporate keywords properly into header image, logo and all buttons with other graphics that you might include in site design.
Just be sure to know more about these points first and designing a perfect SEO friendly site won’t be that tough. It is perfect for maximizing visibility at its best.